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Author: Jennifer S. Larson Publisher: Lerner Publications ™ ISBN: 1541502655 Category : Juvenile Nonfiction Languages : en Pages : 33
Book Description
Have you ever bought a cold drink at a lemonade stand? Or have you baked cookies for a school bake sale? If so, you’re a consumer and a producer! Consumers, producers, buyers, and sellers all provide things other people want and need. How do they work together in the marketplace? Read this book to find out.
Author: Jennifer S. Larson Publisher: Lerner Publications ™ ISBN: 1541502655 Category : Juvenile Nonfiction Languages : en Pages : 33
Book Description
Have you ever bought a cold drink at a lemonade stand? Or have you baked cookies for a school bake sale? If so, you’re a consumer and a producer! Consumers, producers, buyers, and sellers all provide things other people want and need. How do they work together in the marketplace? Read this book to find out.
Author: Jennifer S. Larson Publisher: Lerner Digital ™ ISBN: 1512464945 Category : Juvenile Nonfiction Languages : en Pages : 32
Book Description
Audisee® eBooks with Audio combine professional narration and text highlighting for an engaging read aloud experience! Have you ever bought a cold drink at a lemonade stand? Or have you baked cookies for a school bake sale? If so, you’re a consumer and a producer! Consumers, producers, buyers, and sellers all provide things other people want and need. How do they work together in the marketplace? Read this book to find out.
Author: Anne Hart Publisher: iUniverse ISBN: 1532000227 Category : Reference Languages : en Pages : 329
Book Description
Online booksellers are rapidly becoming online publishers. Sell your short fiction or nonfiction to the newest markets. Anyone who publishes your compiled short stories, novels, or nonfiction is looking for more opportunities to market your work. If you have published your stories or nonfiction with a mainstream or print-on-demand publisher, that firm cooperates with online booksellers. They probably want to leverage serial rights opportunities with your short stories, articles, or nonfiction excerpts from your books. After publication, you need to drive people to online booksellers' Web sites and your own to create visibility. The revolution is in virtual book tours and online marketing with booksellers. Another hidden market is short story publishing rights' auctions online to create visibility. You sell your writing as you'd sell a product at one of the online auctions. Long before finding any publisher or after the "face-out shelf life" of your book is over, sell or pre-sell your creations online. Offer short stories or articles to the public for a small fee to download. The music and movie industry do it. So can you. Online booksellers already are famous for a targeted community of readers that buy online. That's only one hint of hidden markets for authors that want to be well-paid for short stories or brief nonfiction. Here's how to write, customize, and market precisely what these merchants want. Here's how to pose the least financial risk to them.
Author: Rob Walker Publisher: Random House Trade Paperbacks ISBN: 0812974093 Category : Business & Economics Languages : en Pages : 322
Book Description
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa.
Author: Zoe Fraade-Blanar Publisher: W. W. Norton & Company ISBN: 0393249964 Category : Business & Economics Languages : en Pages : 224
Book Description
An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to their most devoted consumers, and it’s easy to forget that this access flows both ways. This is the new “fandom-based economy”: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love. In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks—it’s also easier than ever for companies to lose their audience’s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game. Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom’s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom—the activities we perform to show we belong to a group of people with common interests—may be as old as culture itself. For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.
Author: David Reed Publisher: Amacom Books ISBN: 9780814429648 Category : Business & Economics Languages : en Pages : 244
Book Description
For every prospective homebuyer there is a unique financial situation. Some may have past or current credit issues, others lack cash-on-hand for a down payment, and many have unpredictable incomes. But this doesn't mean these folks are any less entitled to own a home. Who Says You Can't Buy a Home! gives readers plenty of proven, powerful ways to overcome perceived obstacles to home ownership. Real estate and home-buying authority David Reed tells hopeful buyers everything they need to know about establishing credit, using government mortgage and zero money down programs, buying foreclosures, getting subprime loans, buying without a mortgage, and much more.
Author: Geoff Smart Publisher: Ballantine Books ISBN: 0345504194 Category : Business & Economics Languages : en Pages : 210
Book Description
In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent. The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate. Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople • ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate • attract the person you want to hire, by emphasizing the points the candidate cares about most In business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.
Author: Tara Schuster Publisher: Dial Press ISBN: 0525509895 Category : Self-Help Languages : en Pages : 352
Book Description
Brutally honest, often hilarious, hard-won lessons in learning to love and care for yourself from a former vice president at Comedy Central who was called “ahead of her time” by Jordan Peele “You’re going to want Tara Schuster to become your new best friend.”—Glennon Doyle, #1 New York Times bestselling author of Untamed “Compelling, persuasive, and useful no matter where you are in your life.”—Chelsea Handler, #1 New York Times bestselling author of Life Will Be the Death of Me By the time she was in her late twenties, Tara Schuster was a rising TV executive who had worked for The Daily Show with Jon Stewart and helped launch Key & Peele to viral superstardom. By all appearances, she had mastered being a grown-up. But beneath that veneer of success, she was a chronically anxious, self-medicating mess. No one knew that her road to adulthood had been paved with depression, anxiety, and shame, owing in large part to her minimally parented upbringing. She realized she’d hit rock bottom when she drunk-dialed her therapist pleading for help. Buy Yourself the F*cking Lilies is the story of Tara’s path to re-parenting herself and becoming a “ninja of self-love.” Through simple, daily rituals, Tara transformed her mind, body, and relationships, and shows how to • fake gratitude until you actually feel gratitude • excavate your emotional wounds and heal them with kindness • identify your self-limiting beliefs, kick them to the curb, and start living a life you choose • silence your inner frenemy and shield yourself from self-criticism • carve out time each morning to start your day empowered, inspired, and ready to rule • create a life you truly, totally f*cking LOVE This is the book Tara wished someone had given her and it is the book many of us desperately need: a candid, hysterical, addictively readable, practical guide to growing up (no matter where you are in life) and learning to love yourself in a non-throw-up-in-your-mouth-it’s-so-cheesy way.
Author: Eric Siegel Publisher: John Wiley & Sons ISBN: 1119153654 Category : Business & Economics Languages : en Pages : 368
Book Description
"Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a
Author: Jennifer S. Larson
Author: Jennifer S. Larson
Author: Jennifer S. Larson
Author: Anne Hart
Author: Rob Walker
Author: Zoe Fraade-Blanar
Author: David Reed
Author: Geoff Smart
Author: Edson Santos
Author: Tara Schuster
Author: Eric Siegel