Who's Afraid Of Big Blue? How Companies Are Challenging Ibm--and Winning PDF Download

Author: Regis Mckenna
Publisher: Addison-Wesley Longman
ISBN:
Category : Business & Economics
Languages : en
Pages : 232

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Book Description
The marketing guru of Silicon Valley provides practical strategies for beating IBM at its own game. McKenna shows how companies like Apple Computer, Digital, Compaq, Advanced Micro Systems, and Cray developed successful strategies for capturing a significant share of IBM's market. He offers specific advice to others who want to challenge the monolithic giant.

Author: Peter Huber
Publisher: Simon and Schuster
ISBN: 1501127705
Category : Computers
Languages : en
Pages : 384

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Book Description
In alternating chapters of fiction and nonfiction, Huber turns the computer against Orwell's words, reimagining Orwell's 1984 from the computer's point of view, interpolating Huger's own explanations and arguments.

Author: Glenna Colclough
Publisher: SUNY Press
ISBN: 9780791407837
Category : Business & Economics
Languages : en
Pages : 184

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Book Description
Arguing that a new form of industrial organization is generating new patterns of inequality, the authors explore the relationship between growth in the high-tech sector and trends in inequality. While considering the promise of high-tech industries in light of the realities of high-tech work, the authors report considerable unevenness in the high-tech sector. Some high-tech industries fulfill optimistic expectations, but others are in decline. In some high-tech industries, work is organized in ways that generate inequality along gender, racial, and ethnic lines. The authors link these contrasts to different strategies of flexible production. Building upon the distinction between static flexibility, in which harsh measures are taken to control costs, and dynamic flexibility, in which production processes are constantly adapted to market conditions, they conclude that the most innovative and successful high-tech industries are those employing dynamic flexibility. Expansion of dynamically flexible production strategies is essential if high-tech industries are to fulfill their promise.

Author: Berit Holmqvist
Publisher: Cambridge University Press
ISBN: 9780521419956
Category : Computers
Languages : en
Pages : 514

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Book Description
Many industrial training applications, educational applications, and of course information applications such as databases and hypermedia are all attempts to communicate, and yet we really don't know much about the computer as a communicative medium. Bringing together a collection of essays presenting such diverse theoretical approaches as general semiotics, linguistics, communication theory, literary and art criticism, sociology, and history, the editors set out to establish and elaborate the role of computer systems as a sign technology. The volume is divided into three main parts, each focused on a different field of semiotic inquiry. "Computer-Based Signs" discusses the special nature of signs produced by means of computers. "The Rhetoric of Interactive Media" deals with codes of aesthetics and composition for the new "elastic" medium of communication: interactive fiction and hypertext. "Computers in Context" analyzes computer technology in the larger cultural, historical, and organizational contexts. Scholars in computer science, cognitive science, organization theory, information and media science, semiotics, communication, and linguistics will find this book invaluable, and as current excitement about hypermedia and electronic books continues to grow, a broader audience including computer artists and literary critics will also find it a useful resource.

Author: Christopher M. Kelty
Publisher: Duke University Press
ISBN: 9780822342649
Category : Social Science
Languages : en
Pages : 402

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Book Description
In Two Bits, Christopher M. Kelty investigates the history and cultural significance of Free Software, revealing the people and practices that have transformed not only software but also music, film, science, and education. Free Software is a set of practices devoted to the collaborative creation of software source code that is made openly and freely available through an unconventional use of copyright law. Kelty explains how these specific practices have reoriented the relations of power around the creation, dissemination, and authorization of all kinds of knowledge. He also makes an important contribution to discussions of public spheres and social imaginaries by demonstrating how Free Software is a “recursive public”—a public organized around the ability to build, modify, and maintain the very infrastructure that gives it life in the first place. Drawing on ethnographic research that took him from an Internet healthcare start-up company in Boston to media labs in Berlin to young entrepreneurs in Bangalore, Kelty describes the technologies and the moral vision that bind together hackers, geeks, lawyers, and other Free Software advocates. In each case, he shows how their practices and way of life include not only the sharing of software source code but also ways of conceptualizing openness, writing copyright licenses, coordinating collaboration, and proselytizing. By exploring in detail how these practices came together as the Free Software movement from the 1970s to the 1990s, Kelty also considers how it is possible to understand the new movements emerging from Free Software: projects such as Creative Commons, a nonprofit organization that creates copyright licenses, and Connexions, a project to create an online scholarly textbook commons.

Author: AnnaLee Saxenian
Publisher: Harvard University Press
ISBN: 0674418042
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
Why is it that business in California's Silicon Valley flourished while along Route 128 in Massachusetts declined in the 90s? The answer, Saxenian suggests, has to do with the fact that despite similar histories and technologies, Silicon Valley developed a decentralized but cooperative industrial system while Route 128 came to be dominated by independent, self-sufficient corporations. The result of more than one hundred interviews, this compelling analysis highlights the importance of local sources of competitive advantage in a volatile world economy.

Author: J.C. Larreche
Publisher: Prentice Hall Professional
ISBN: 013271633X
Category : Business & Economics
Languages : en
Pages : 350

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Book Description
A few rare companies have discovered the secret to sustained high growth: momentum. They’ve learned how to create the conditions that lead to exceptional organic growth—which feeds on itself, continually accelerating the business forward. In The Momentum Effect, J.C. Larreche introduces a complete framework for gaining momentum, keeping it, and harnessing its power. Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the “power offers” that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You’ll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth over the next six months...five years...even decades. •Pioneer or die: drive momentum and harness its stunning power How momentum-powered firms create 80% more shareholder value •Understand the drivers of momentum strategy Craft power offers, mobilize for growth, and more •Master the Momentum Process: design and execution Eight specific steps to implement a long-term winning momentum strategy •Climb the five-step Momentum Leadership Ladder How leaders can systematically generate and direct momentum "This book shows you how to build momentum for growth and leave your competitors trailing far in your wake!" –Sir Richard Branson "J.C. Larreche’s book, The Momentum Effect, is a must-read. It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the marketplace. The Momentum Effect outlines just how to achieve this. The results are illuminating. —W. Chan Kim & Renée Mauborgne, Authors of Blue Ocean Strategy "How can companies achieve exceptional and sustained growth? The Momentum Effect explores this challenge and reveals successful strategies for originating new sources of growth and value from customers with the power to unlock great potential.” —Dr. Daniel Vasella, Chairman & CEO, Novartis AG, Basel/Switzerland

Author: Laura Mazur
Publisher: John Wiley & Sons
ISBN: 0470687509
Category : Business & Economics
Languages : en
Pages : 278

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Book Description
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

Author: George Gilder
Publisher: Simon and Schuster
ISBN: 067170592X
Category : Science
Languages : en
Pages : 436

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From Simon & Schuster, Microcosm is the provocative national bestseller by the author of Wealth and Poverty. George Gilder's Microcosm is the crystal ball of the next technological era. Leading scientists, engineers, and entrepreneurs provide vivid accounts of the latest inventions, revealing how the new international balance of power really lies in information technology.

Author:
Publisher:
ISBN:
Category : Industrial relations
Languages : en
Pages : 1042

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