Where's Your WOW?: 16 Ways to Make Your Competitors Wish They Were You! PDF Download
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Author: Robyn Spizman Publisher: McGraw Hill Professional ISBN: 0071545190 Category : Business & Economics Languages : en Pages : 193
Book Description
Whether you want to build a career, your work, your service, even yourself, Where's Your Wow? shows how to create any of those things into a dynamic brand that will attract customers and guarantee success. This is the proven, pro-active way to WOW the world-and how!
Author: Robyn Spizman Publisher: McGraw Hill Professional ISBN: 0071545190 Category : Business & Economics Languages : en Pages : 193
Book Description
Whether you want to build a career, your work, your service, even yourself, Where's Your Wow? shows how to create any of those things into a dynamic brand that will attract customers and guarantee success. This is the proven, pro-active way to WOW the world-and how!
Author: Rick Frishman Publisher: Morgan James Publishing ISBN: 1630473758 Category : Business & Economics Languages : en Pages : 223
Book Description
The Fast Track to Getting published! “Are you ready to get out of the slush piles? With the expert tutelage of Frishman and Spizman, an author can increase his/her chances of publication many times over.” – John Kremer, author, "1001 Ways to Market Your Books" “I’ve got a great idea for a book!” But a great idea is not enough---what you need is a killer book proposal. With publishing gurus Rick Frishman and Robyn Spizman as your guides, you can create a proposal that makes your idea sing---and appeals to the right publishers. And once you secure that coveted book deal, Frishman and Spizman give you all you need to know to conceptualize, write, market, and turn your powerful message into a bestseller. We all need a guide on the journey through the publishing world and these experts take you by the hand and help navigate the hypercompetitive book industry. We all have an amazing message within. Now is the time to share it with the world to change your life and the lives of your audience.
Author: Austin E. Thompson, Jr., MBA, MPM Publisher: Xlibris Corporation ISBN: 1450032729 Category : Self-Help Languages : en Pages : 160
Book Description
I took personal pride in composing this book on personal branding with a purpose of reaching entrepreneurs who are interested in enhancing their personal self image in parallel with the image of their businesses, for working professionals who are on the fast track up the corporate ladder and may wish to gain an edge on the competition, and for college students who are preparing for a professional life after their academic journey. Personal branding is not new, but has become increasingly important for many professionals in recent years who seek a competitive advantage over their counterparts to stand out and be noticed among a plethora of talented candidates. This is even more imperative now than a few years ago as we are faced with 10% national unemployment, with over 7 million workers laid off since the recession began back in December 2007. In some U.S. cities, unemployment is over 50%, with the unemployment rate in some states exceeding the national rate. With so many professionals out of work fighting to get re-employed in a job and career commensurate with their skills and education, the task has become increasingly challenging, leaving many unemployed individuals hopeless while confronted with life changing decisions. Trying to stand out and be recognized in a dense pool of qualified candidates is not as easy as it may have been in the past, with companies directing millions of candidates to their websites on which to post resumes and create lengthy and time intensive profiles. The job search has become a faceless and mundane process with very little success, and with increased frustration to many who continue to sink into an abyss of debt and personal despair. With this situation looming, those out-of-work professionals will have to think outside the box on how to get noticed, be recognized, and make a positive impression on recruiters and hiring managers constantly searching for suitable talent. Candidates will have to market and promote themselves as a BRAND, a successful personal image that translates quality, success, integrity, impressiveness, reliability, and bringing value to the company of their interest. Personal branding will ensure that companies identify you with the strength and true worth in what they look for when considering candidates. For those who are fortunate to still be employed, personal branding is just as important to achieving success in the work place. Companies are constantly looking for ways to “trim the fat” and become lean in their operations. Hence, operational efficiency is their ultimate goal. Akin to this effort of process improvement is doing more with less, which often influences the elimination of human labor. This occurs when companies experience a reduction in profits, have less retained earnings to expand operations and invest in growing the business, and realizing diminishing returned value to their shareholders. Oftentimes, workers must be let go, if they are determined to be part of non-producing or non-revenue generating functions of the organization, or if they themselves are perceived to be adding little value to the organization. If a company believes it can do without you, it will let you go in a layoff or downsizing. It is not a personal matter, but a business decision that companies, large or small, are confronted with on a constant basis. It is all about the bottom line and keeping the doors open. Working professionals have to determine how they are identified by their companies. How strong is your personal BRAND, and how valuable are you to your employer? What differentiates you from your peers that make you stand out? What type of impression are you making on your company? Are there any weaknesses that you have to strengthen? These are some of the questions that you must honestly ask yourself and answer. Performing an honest assessment on your personal BRAND will capture the things that make you valuable to your employer, while at the
Author: Rick Frishman Publisher: Morgan James Publishing ISBN: 1630474584 Category : Language Arts & Disciplines Languages : en Pages : 302
Book Description
“Features 50 of the most common errors book authors make in writing, publishing, and promoting their books.” —John Kremer, author of 1001 Ways to Market Your Books The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it’s easy for you to make critical mistakes that can set you off course and significantly decrease your chances for success. How many of the 50 biggest author mistakes are you making? When you learn to avoid them, you can greatly enhance your chances for success in the publishing world. In this insider’s look at the worlds of publishing and book marketing coauthors Rick Frishman, Bret Ridgway, and Bryan Hane bring their 65 combined years of experience in the publishing world to you and share their secrets to success. You’ll learn: How to master media and other key marketing channels authors should use Keys to capturing the browsing buyer in bookstores and online The new publishing landscape and how it impacts you How to increase the readability of your book so readers keep coming back How your book is the key piece of your own information marketing empire And much, much more “If you want to write a book or make sure that your book is a smashing success read this now and take action! You’ll be amazed at the difference it will make in your success!” —John Assaraf, New York Times–bestselling author of Innercise and The Answer “I LOVE the book so far! Clear-concise-comprehensive with practical info the aspiring author needs!” —Laura Venecia Rodriguez, author of Yoga at Home
Author: Tory Johnson Publisher: Penguin ISBN: 1440639531 Category : Business & Economics Languages : en Pages : 273
Book Description
Escape the cube. Ditch the commute. It's not just a dream anymore. Many people already spend 12 hours a day getting to work, working, getting home from work. Here's some good news: thanks to advances in technology, acceptance of outsourcing, the trend towards corporate flextime, and other factors, working from home is easier than ever. Good Morning America's Workplace Contributor Tory Johnson and consumer advocate Robyn Freedman Spizman tell readers exactly how to turn today's cultural change to their advantage without giving up an income. Specific business plans will teach them how to: • Take their current position home • Find a new company whose policies will allow them to work from home • Reseach a product they believe in, and sell it from home • Start their own business, doing something they love, for a minimal initial investment With real-life stories, a step-by-step plan, resource guides, and lists of scams to avoid, this is the book that will help readers finally make the leap—and show them that they don't have to give up their family, creativity, or peace of mind to earn a decent salary.
Author: Ken McArthur Publisher: Red Wheel/Weiser ISBN: 1601638329 Category : Business & Economics Languages : en Pages : 268
Book Description
An inspirational guide designed to teach one how to earn both personal and professional success furnishes a series of expert tips, such as making the audience your advocate, inspiring others to act, and establishing a meaningful connection with your peers.
Author: Sphr Herrin Publisher: Dog Ear Publishing ISBN: 1457511495 Category : Career development Languages : en Pages : 112
Book Description
Whether you're applying for your first job, looking for a new one, or seeking ways to better your career, The L.I.P.S. Career Advancement Method(TM)offers the necessary tools that will give you a competitive advantage. Based on four essential strategies, The L.I.P.S. Career Advancement Method(TM)will teach you: -How you can effectively achieve career advancement and satisfaction -What business acumen is and its importance in your career -How to solve problems and add value to your employer -Creative ways to publicize yourself and your work accomplishments -Why you should have and how to create an active network of career ambassadors -How to utilize and incorporate Web 2.0 tools into your career advancement plan Packed with strategies, tips, and helpful ideas, The L.I.P.S. Career Advancement Method(TM) will provide you with actionable information to accelerate your career. Immediately start building your platform for career success with The L.I.P.S. Career Advancement Method(TM). Telaireus "T.K." Herrin is an author, speaker, and creator of The L.I.P.S. Career Advancement Method(TM). He has over a decade of human resources experience in the medical device, financial services, and non-profit sectors. Follow T.K. on Twitter@TheLIPSMethod or connect with him through Linked In at: www.linkedin.com/in/telaireusherrinsphr.
Author: Jay Conrad Levinson Publisher: Morgan James Publishing ISBN: 1600377599 Category : Language Arts & Disciplines Languages : en Pages : 253
Book Description
Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published. Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.
Author: Pam Lontos Publisher: Wordclay ISBN: 1600374808 Category : Business & Economics Languages : en Pages : 159
Book Description
Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will discover how easy it is to: Get your name into magazines, radio, TV and the Internet—Overcome the 15 most common publicity mistakes—Prepare for a media interview and score positive publicity—Create a press release that gets the media's attention—Efficiently deal with crisis communication.
Author: Robyn Spizman
Author: Robyn Spizman
Author: Rick Frishman
Author: Austin E. Thompson, Jr., MBA, MPM
Author: Rick Frishman
Author: Tory Johnson
Author: Ken McArthur
Author: Sphr Herrin
Author: Jay Conrad Levinson
Author: Pam Lontos
Author: