Author: David ArscottPublisher: Pomegranate Press
ISBN: 0951987674
Category : Mass media
Languages : en
Pages : 34
Book Description
Headline
Author: David ArscottPublisher: Pomegranate Press
ISBN: 0951987674
Category : Mass media
Languages : en
Pages : 34
Book Description
Convert Every Click
Author: Benji RabhanPublisher: John Wiley & Sons
ISBN: 1118759702
Category : Business & Economics
Languages : en
Pages : 242
Book Description
A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.
The Copy Editing And Headline Handbook
Author: Barbara EllisPublisher: Basic Books
ISBN: 0786751193
Category : Social Science
Languages : en
Pages : 358
Book Description
Everyone in the newsroom agrees that copy editors are the unsung heroes in the business who, until now, have never had a succinct and authoritative guide for on-the-job use. From counting the headline to line breaks, from decks to jumps, from editing numbers and photo captions to editing for organization, The Copy Editing and Headline Handbook is the complete source of essential information for the copy editor. Whether copy editing on a computer or on the printed page, for a newspaper or for a magazine, Barbara Ellis shows how to clean, organize, and proof copy like a pro. With special sections on libel, captions, forbidden words, job hazards, and head counts, as well as a section of the most commonly used symbols in copy editing and proofreading, the Handbook is essential for every copy editor's bookshelf.
Copywriting Secrets Of Million Dollar Marketers Revealed
Author: Brian CassingenaPublisher: Lulu.com
ISBN: 1471092852
Category : Business & Economics
Languages : en
Pages : 253
Book Description
Discover the inside stories from 8 super successful marketing experts who share their stories with YOU in this book. Revealed: - The behind the scenes story of Gary Halbert's famous "Coat of Arms" letter . . . and how it literally filled his office with bags of checks, day after day - How Gary Halbert created winning ad after winning ad . . . the simple process he used to become the greatest copywriter inhistory . . . revealed in this book - The 5 elements of irresistable offers which have made Pete Godfrey the #1 most sought after copywriter in Australia . . . and one of the best in the world - Jennie Armato's top secret strategy which gives her an unheard of 90%% conversion rate of internet leads to cash buyers - How to write ads & sales letters which make millions of dollars . . . Trevor Crook reveals how he writes the kind of sales copy which allows him to live the 'Laptop Lifestyle' . . .
A Treatise on Commercial Pharmacy
Author: Daniel Charles O'ConnorPublisher:
ISBN:
Category : Pharmaceutical industry
Languages : en
Pages : 522
Book Description
Post Graduate Course
Author: Advertising Club of New YorkPublisher:
ISBN:
Category : Advertising copy
Languages : en
Pages : 208
Book Description
Freelance Writing Business: Step-by-Step Startup Guide
Author: The Staff of Entrepreneur Media, Inc.Publisher: Entrepreneur Press
ISBN: 1613084064
Category : Business & Economics
Languages : en
Pages : 881
Book Description
Set up your business for success with the perfect shot. The experts at Entrepreneur provide a two-part guide to success. First, learn how to take your writing career into your own hands as a professional freelance writer. Then, master the fundamentals of business startup including defining your business structure, funding, staffing, and more. This kit includes: Essential industry and business-specific startup steps with worksheets, calculators, checklists, and more Entrepreneur magazine’s Start Your Own Business, a guide to starting any business and surviving the first three years and beyond Interviews and advice from successful entrepreneurs in the industry Worksheets, brainstorming sections, and checklists Entrepreneur’s Startup Resource Kit (downloadable) MORE ABOUT ENTREPRENEUR’S STARTUP RESOURCE KIT Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents, and more—all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter, and letters covering all aspects of sales operations to help you make the sale and generate new customers and huge profits.
Content Marketing Strategies For Dummies
Author: Stephanie DiamondPublisher: John Wiley & Sons
ISBN: 1119154561
Category : Business & Economics
Languages : en
Pages : 429
Book Description
Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.
Author: 
Author: