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Author: Stan Phelps Publisher: ISBN: 9780984983803 Category : Business & Economics Languages : en Pages : 210
Book Description
How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.
Author: Stan Phelps Publisher: ISBN: 9780984983803 Category : Business & Economics Languages : en Pages : 210
Book Description
How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.
Author: Devin Scillian Publisher: Sleeping Bear Press ISBN: 1585365793 Category : Juvenile Fiction Languages : en Pages : 33
Book Description
Day OneI swam around my bowl. Day Two I swam around my bowl. Twice. And so it goes in this tell-all tale from a goldfish. With his bowl to himself and his simple routine, Goldfish loves his life..until one day... When assorted intruders including a hyperactive bubbler, a grime-eating snail, a pair of amorous guppies, and a really crabby crab invade his personal space and bowl, Goldfish is put out, to say the least. He wants none of it, preferring his former peace and quiet and solitude. But time away from his new companions gives him a chance to rethink the pros and cons of a solitary life. And discover what he's been missing. Devin Scillian is an award-winning author and Emmy award-winning broadcast journalist. He has written more than 10 books with Sleeping Bear Press, including the bestselling A is for America: An American Alphabet and Brewster the Rooster. Devin lives in Michigan and anchors the news for WDIV-TV in Detroit. Early in his career Tim Bowers worked for Hallmark Cards, helping to launch the Shoebox Greetings card line. He has illustrated more than 25 children's books, garnering such awards as the Chicago Public Library's "Best of the Best" list. He also illustrated the widely popular First Dog. Tim lives in Granville, Ohio.
Author: Jennifer L. Holm Publisher: Yearling ISBN: 0375871144 Category : Juvenile Fiction Languages : en Pages : 242
Book Description
Believe in the possible . . . with this New York Times bestseller by three-time Newbery Honor winner Jennifer L. Holm. A perfect read about a child's relationship with her grandfather! Galileo. Newton. Salk. Oppenheimer. Science can change the world . . . but can it go too far? Eleven-year-old Ellie has never liked change. She misses fifth grade. She misses her old best friend. She even misses her dearly departed goldfish. Then one day a strange boy shows up. He’s bossy. He’s cranky. And weirdly enough . . . he looks a lot like Ellie’s grandfather, a scientist who’s always been slightly obsessed with immortality. Could this gawky teenager really be Grandpa Melvin? Has he finally found the secret to eternal youth? With a lighthearted touch and plenty of humor, Jennifer Holm celebrates the wonder of science and explores fascinating questions about life and death, family and friendship, immortality . . . and possibility. Look for EXCLUSIVE NEW MATERIAL in the paperback—including Ellie’s gallery of scientists and other STEM-appropriate features. And don’t miss the much-anticipated sequel, The Third Mushroom! “Warm, witty, and wise.” —The New York Times * “Written in a clean, crisp style, with lively dialogue and wit, this highly accessible novel will find a ready audience.” —Booklist, Starred * “Top-notch middle-grade fiction.” —Publishers Weekly, Starred * “Ellie’s memorable journey into the world of science will inspire readers to explore the world around them and celebrate the possible.” —Shelf Awareness, Starred “Awesomely strange and startlingly true-to-life. It makes you wonder what’s possible.” —Rebecca Stead, Newbery Medal–winning author of When You Reach Me 25 STATE AWARD LISTS including the Sunshine State!
Author: Annabel Pitcher Publisher: Little, Brown Books for Young Readers ISBN: 0316370746 Category : Young Adult Fiction Languages : en Pages : 278
Book Description
My name is Tess Turner--at least, that's what I've always been told. I have a voice but it isn't mine. It used to say things so I'd fit in, to please my parents, to please my teachers. It used to tell the universe I was something I wasn't. It lied. It never occurred to me that everyone else was lying too. Fifteen-year-old Tess doesn't mean to become mute. At first, she's just too shocked to speak. And who wouldn't be? Discovering your whole life has been a lie because your dad isn't your real father is a pretty big deal. Terrified of the truth, Tess retreats into silence. Reeling from her family's betrayal, Tess sets out to discover the identity of her real father. He could be anyone--even the familiar-looking teacher at her school. Tess continues to investigate, uncovering a secret that could ruin multiple lives. It all may be too much for Tess to handle, but how can she ask for help when she's forgotten how to use her voice? In a brilliant study of identity, betrayal, and complex family dynamics, award-winning author Annabel Pitcher explores the importance of communication, even when we're faced with unspeakable truths.
Author: Stan Phelps Publisher: 9 Inch Marketing ISBN: 9780984983896 Category : Business & Economics Languages : en Pages : 208
Book Description
Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. Praise for Pink Goldfish: "Don't hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond." - Daniel Pink, author of WHEN and DRIVE "Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" -Jay Baer founder of Convince & Convert and author of Hug Your Haters "Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." - Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business
Author: Evan Carroll Publisher: 9 Inch Marketing ISBN: 9781732665255 Category : Business & Economics Languages : en Pages : 270
Book Description
Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are! Unfortunately, nearly every other marketer is, too... So, how can your brand stand out in a sea of sameness? Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents "a little extra" whereas the goldfish stands for "differentiation." A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship. It's a marketing investment back into your customer base. It's that unexpected surprise that's thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth. Why this book is needed? We've lost focus in marketing. We've been so laser-focused on automating our marketing to prospects that we've forgotten to deliver an exceptional experience once they've become customers. Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We're too busy outsourcing it. We've developed complex loyalty programs that confuse customers and only promise future benefits. What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. We call that concept a Purple Goldfish. Call to Action Your brand today is no longer just what you tell people it is. It's what your customer experiences, how they feel, and, most importantly-what they tell others about that experience." The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on "the two in the bush" (prospects) and take care of "the one in your hand" (your customer). Take care of the customers you have. When you provide them with a memorable experience, they'll bring you the customers you want. The book is broken up into three main parts: Part 1 - (The Why) The case for focusing on customer experience. Part 2 - (The What) 10 types of Purple Goldfish in the categories of value and maintenance. Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish. Praise for Purple Goldfish 2.0: "Stan, I loved Purple Goldfish, and now with the addition of Evan Carroll, you've improved on a masterpiece. You guys have hit the nail on the head. You've captured the essence of what marketing is all about."- Stew Leonard, Founder of Stew Leonard's and author of My Story "Purple Goldfish 2.0 is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world-class brand! (I just hope my competition doesn't find this book!)"- Chris Zane, Founder and President of Zane's Cycles and author of Reinventing the Wheel "If an experience wasn't shared online, did it even happen? Stan and Evan share the importance of shared experiences in CX and marketing and how to make sure customers are happy at every step."- Brian Solis, digital anthropologist, best-selling author, Lifescale: How to Live a More Creative, Productive and Happy Life
Author: Igor Kraus Publisher: ISBN: Category : Languages : en Pages : 30
Book Description
Fairy Tale GOLDFISH. Once a Magic Goldfish got into the old man's fishing net. She asks him to let her go to sea and promises to fulfill any of his wishes. The old man is kind and decided to let her go. However, his old wife is not so kind. She demands too much from the Goldfish and is left with nothing. The moral is that greed is punishable. Perhaps You will discover another side of this Fairy Tale! ◆ Great to Read Aloud for Toddlers Ages 2-6 ◆ Recommended for Children, Parents, and Grandparents The series of Fairy Tales SMALL BOOKS WITH BIG PICTURES is a large collection of illustrated Fairy Tales for Children. In it, we have collected and illustrated the most famous, fascinating and instructive Fairy Tales of various cultures. Each Story teaches kindness, justice, and helps children learn more about the world around them. Authors of the Book series: Kraus Brothers. This is just one fairy tale. Next, you expect a lot of another funny stories. To be continued... p/s Dear Reader! It is very important for me to know YOUR opinion! Please write a few words about the book. It will help to make my book better. Thank You! (c) 2019 All Rights Reserved! Tags: A Cute Children's Fairy Tale for Kids, Funny Fairy Tales for Toddlers, Small books with big pictures, for Toddlers Ages 2-6
Author: Travis Carson Publisher: 9 Inch Marketing ISBN: 9781732665279 Category : Business & Economics Languages : en Pages : 294
Book Description
Excel Under Pressure Diamond Goldfish uncovers how business is a game. It's a guide for driving sales and deepening client relationships. Based on the Diamond Rule, over 150 case studies, and the science-backed framework of Market Force, the book provides perspective and tools for winning in sales and client management. The book consists of three main sections: Section I outlines the Why. Here we explore our metaphor of the Diamond Goldfish. We'll share the reasoning behind the diamond as a metaphor and the symbolism of the goldfish. The section will also explore our human biology, examine the impact of pressure, and uncover the four behavioral styles (Control, Influence, Power, and Authority). Section II explains the What. Here we share the process of leveraging the Diamond Rule. We'll uncover how to M.I.N.E. for diamonds with the four-step process of Mindset, Identify, Neutralize, and Empathize. Section III showcases the How. We explore each stage of the sales process using Market Force principles. First, we'll examine the Big Picture. Then we'll look in turn at setting the foundation, hosting the first meeting, and working the sale. We reveal how to acknowledge success and set-up for the next go-around. We'll finish the section by discussing the Diamond Rule Matrix, a quick reference guide to assess how your behavioral style works best with each of the four styles. Praise for Diamond Goldfish "In a clever, practical, tactical, and biological (yes, biological) framework, Diamond Goldfish will help you to recognize four different types of stakeholders you meet with when you are selling. You'll also discover their primary response to pressure, as well as how to best to resolve their concerns." - ANTHONY IANNARINO, BEST-SELLING AUTHOR OF THE ONLY SALES GUIDE YOU'LL EVER NEED, EAT THEIR LUNCH, AND THE LOST ART OF CLOSING "If put into practice on a wide scale, this brilliant Diamond Rule concept has the potential to revolutionize how business relationships work, producing improved results for everyone involved, both emotionally and financially." - STEVE SIPRESS, FOUNDER AND PRESIDENT OF CEO SCOTTSDALE AND SUCCESSFUL SELLING SYSTEMS, INC Ready to upgrade your humanware and achieve prosperity in business?
Author: Stan Phelps
Author: Stan Phelps
Author: Stan Phelps
Author: Devin Scillian
Author: Jennifer L. Holm
Author: Annabel Pitcher
Author: Stan Phelps
Author: Beverly Hyles
Author: Evan Carroll
Author: Igor Kraus
Author: Travis Carson