Whatever You Think Think the Opposite PDF Download

Author: Paul Arden
Publisher: Penguin UK
ISBN: 9780141025711
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world, you have to start thinking differently. To think differently, you have to think illogically. This book looks at life the wrong way, in a bid to explain the benefits of making wrong decisions.

Author: Paul Arden
Publisher: Phaidon Press
ISBN: 9780714843377
Category : Self-Help
Languages : en
Pages : 128

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Book Description
" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

Author: David Disalvo
Publisher: Prometheus Books
ISBN: 161614484X
Category : Psychology
Languages : en
Pages : 300

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Book Description
This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains’ foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.

Author: Ethan Michaeli
Publisher: Houghton Mifflin Harcourt
ISBN: 0547560877
Category : History
Languages : en
Pages : 884

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Book Description
This “extraordinary history” of the influential black newspaper is “deeply researched, elegantly written [and] a towering achievement” (Brent Staples, New York Times Book Review). In 1905, Robert S. Abbott started printing The Chicago Defender, a newspaper dedicated to condemning Jim Crow and encouraging African Americans living in the South to join the Great Migration. Smuggling hundreds of thousands of copies into the most isolated communities in the segregated South, Abbott gave voice to the voiceless, galvanized the electoral power of black America, and became one of the first black millionaires in the process. His successor wielded the newspaper’s clout to elect mayors and presidents, including Harry S. Truman and John F. Kennedy, who would have lost in 1960 if not for The Defender’s support. Drawing on dozens of interviews and extensive archival research, Ethan Michaeli constructs a revelatory narrative of journalism and race in America, bringing to life the reporters who braved lynch mobs and policemen’s clubs to do their jobs, from the age of Teddy Roosevelt to the age of Barack Obama. “[This] epic, meticulously detailed account not only reminds its readers that newspapers matter, but so do black lives, past and present.” —USA Today

Author: Ron Lieber
Publisher: Harper Collins
ISBN: 0062247034
Category : Family & Relationships
Languages : en
Pages : 189

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Book Description
New York Times Bestseller “We all want to raise children with good values—children who are the opposite of spoiled—yet we often neglect to talk to our children about money. . . . From handling the tooth fairy, to tips on allowance, chores, charity, checking accounts, and part-time jobs, this engaging and important book is a must-read for parents.” — Gretchen Rubin, author of The Happiness Project In the spirit of Wendy Mogel’s The Blessing of a Skinned Knee and Po Bronson and Ashley Merryman’s Nurture Shock, New York Times “Your Money” columnist Ron Lieber delivers a taboo-shattering manifesto that explains how talking openly to children about money can help parents raise modest, patient, grounded young adults who are financially wise beyond their years For Ron Lieber, a personal finance columnist and father, good parenting means talking about money with our kids. Children are hyper-aware of money, and they have scores of questions about its nuances. But when parents shy away from the topic, they lose a tremendous opportunity—not just to model the basic financial behaviors that are increasingly important for young adults but also to imprint lessons about what the family truly values. Written in a warm, accessible voice, grounded in real-world experience and stories from families with a range of incomes, The Opposite of Spoiled is both a practical guidebook and a values-based philosophy. The foundation of the book is a detailed blueprint for the best ways to handle the basics: the tooth fairy, allowance, chores, charity, saving, birthdays, holidays, cell phones, checking accounts, clothing, cars, part-time jobs, and college tuition. It identifies a set of traits and virtues that embody the opposite of spoiled, and shares how to embrace the topic of money to help parents raise kids who are more generous and less materialistic. But The Opposite of Spoiled is also a promise to our kids that we will make them better with money than we are. It is for all of the parents who know that honest conversations about money with their curious children can help them become more patient and prudent, but who don’t know how and when to start.

Author: Marina Keegan
Publisher: Simon and Schuster
ISBN: 1476753628
Category : Biography & Autobiography
Languages : en
Pages : 256

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Book Description
The instant New York Times bestseller and publishing phenomenon: Marina Keegan’s posthumous collection of award-winning essays and stories “sparkles with talent, humanity, and youth” (O, The Oprah Magazine). Marina Keegan’s star was on the rise when she graduated magna cum laude from Yale in May 2012. She had a play that was to be produced at the New York Fringe Festival and a job waiting for her at The New Yorker. Tragically, five days after graduation, Marina died in a car crash. Marina left behind a rich, deeply expansive trove of writing that, like her title essay, captures the hope, uncertainty, and possibility of her generation. Her short story “Cold Pastoral” was published on NewYorker.com. Her essay “Even Artichokes Have Doubts” was excerpted in the Financial Times, and her book was the focus of a Nicholas Kristof column in The New York Times. Millions of her contemporaries have responded to her work on social media. As Marina wrote: “We can still do anything. We can change our minds. We can start over…We’re so young. We can’t, we MUST not lose this sense of possibility because in the end, it’s all we have.” The Opposite of Loneliness is an unforgettable collection of Marina’s essays and stories that articulates the universal struggle all of us face as we figure out what we aspire to be and how we can harness our talents to impact the world. “How do you mourn the loss of a fiery talent that was barely a tendril before it was snuffed out? Answer: Read this book. A clear-eyed observer of human nature, Keegan could take a clever idea...and make it something beautiful” (People).

Author: Justin A. Reynolds
Publisher: HarperCollins
ISBN: 0062748394
Category : Young Adult Fiction
Languages : en
Pages : 480

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Book Description
“One of the best love stories I’ve ever read.” —Angie Thomas, #1 New York Times bestselling author of The Hate U Give “Read this one, reread it, and then hug it to your chest.” —Becky Albertalli, #1 New York Times bestselling author of Simon vs. the Homo Sapiens Agenda Debut author Justin A. Reynolds delivers a hilarious and heartfelt novel about the choices we make, the people we choose, and the moments that make a life worth reliving. Perfect for fans of Nicola Yoon and John Green. When Jack and Kate meet at a party, bonding until sunrise over their mutual love of Froot Loops and their favorite flicks, Jack knows he’s falling—hard. Soon she’s meeting his best friends, Jillian and Franny, and Kate wins them over as easily as she did Jack. But then Kate dies. And their story should end there. Yet Kate’s death sends Jack back to the beginning, the moment they first meet, and Kate’s there again. Healthy, happy, and charming as ever. Jack isn’t sure if he’s losing his mind. Still, if he has a chance to prevent Kate’s death, he’ll take it. Even if that means believing in time travel. However, Jack will learn that his actions are not without consequences. And when one choice turns deadly for someone else close to him, he has to figure out what he’s willing to do to save the people he loves.

Author: Shema Bukhari
Publisher: Independently Published
ISBN: 9781090968296
Category : Education
Languages : en
Pages : 126

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Book Description
It is the words, their usage, their placement and unique attributes, that has made me fell in love with language and hence this book. These words have helped me to clothe and colour the descriptions in prose and poetry. As McKenna said that the world is made of words, therefore if you know the words you own the world. You find the intense beauty in the simple of arrangements of words. You can actually feel the emotions coming through the pages of the book. Words are like incantations: put them together and you will have goosebumps and you will flow in the sea of generative language. This articulation and materialization of magic through words; is what puts you apart from the commoners. Having a good vocabulary and putting that vocabulary in an artistic position not only opens your mental horizon but also makes your personality more appealing; in any field of life.

Author: SARAH PEKKANEN
Publisher: Simon and Schuster
ISBN: 0731815378
Category : Fiction
Languages : en
Pages : 395

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Book Description
Twenty-nine-year-old Lindsey Rose has, for as long as she can remember, lived in the shadow of her devestatingly beautiful twin sister, Alex. Determined to get noticed, Lindsey is finally on the cusp of being names creative vice president of an elite New York advertising agency, after years of eighty-plus hour weeks, migraines and profound loneliness. But during the course of one devastating night, Lindsey's carefully constructed life implodes. Humiliated and desperate, she flees the glitter of Manhattan and retreats to the time warp of her parents' Maryland home. As her sister plans her lavish wedding to her prince charming, Lindsey struggles to maintain her identity as the smart, responsible twin, while she furtively tries to put her career back together. But things get more complicated when a long held family secret is unleashed that forces both sisters to reconsider who they are and who they are meant to be.

Author: Helen Oyeyemi
Publisher: A&C Black
ISBN: 1408848252
Category : Fiction
Languages : en
Pages : 272

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Book Description
'Rich and witty ... it confirms Helen Oyeyemi as a true original' Ali Smith 'Powerful ... wonderfully unsettling ... Oyeyemi's raw style is great' Time Out 'Beautiful ... this is about the difficulties of knowing who you are, especially if you are born of several incompatible cultures. It has the ring of truth' The Times Maja Carmen Carrera was only five years old when her black Cuban family emigrated from the Caribbean to London, leaving her with one complete memory: a woman singing - in a voice both eerie and enthralling - at their farewell party, while little Maja peered out from beneath a table. Now, almost twenty years later, Maja herself is a singer, in love with Aaron, pregnant and haunted by what she calls 'her Cuba'. Growing up in London, she has struggled to negotiate her history and the sense that speaking the Spanish or the English of her people's conquistadors made her less of a black girl. But she is unable to find in herself the Ewe, Igbo, or Swahili of her roots. It seems all that's left is silence. And on the other side of the reality wall, Yemaya Saramagua, Yemaya of the ocean, lives in the Somewherehouse with two doors: one opening to London, the other to Lagos. Yemaya is troubled by the ease with which her fellow gods have disguised themselves as saints and reappeared under different names and faces... ________________________ The Opposite House is about the disquiet that follows us across places and languages, a feeling passed down from mother and father to son and daughter. It is an unforgettable second novel from the author of The Icarus Girl.