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What Is LEGO?

What Is LEGO? PDF Author: Jim O'Connor
Publisher: Penguin
ISBN: 0593092961
Category : Juvenile Nonfiction
Languages : en
Pages : 130

Book Description
Find out how these fun, stackable blocks became the most popular toys in the world. The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.

What Is LEGO?

What Is LEGO? PDF Author: Jim O'Connor
Publisher: Penguin
ISBN: 0593092961
Category : Juvenile Nonfiction
Languages : en
Pages : 130

Book Description
Find out how these fun, stackable blocks became the most popular toys in the world. The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.

The LEGO Ideas Book

The LEGO Ideas Book PDF Author: Daniel Lipkowitz
Publisher: Penguin
ISBN: 1465498575
Category : Juvenile Nonfiction
Languages : en
Pages : 202

Book Description
Over 2 million copies sold worldwide! Be inspired to create and build amazing models with your LEGO® bricks! The LEGO Ideas Book is packed full of tips from expert LEGO builders on how to make jet planes reach new heights, create fantastic fortresses, swing through lush jungles, have fun on the farm and send space shuttles out of this world! This awesome ideas book is divided into six themed chapters - transport, buildings, space, kingdoms, adventure, and useful makes - to inspire every member of the family to get building. With over 500 models and ideas, this book is perfect for any LEGO fan - young or young at heart - who want to make their models cool, fun and imaginative. ©2020 The LEGO Group.

LEGO Still Life with Bricks

LEGO Still Life with Bricks PDF Author: Lydia Ortiz
Publisher: Chronicle Books
ISBN: 1797206559
Category : Art
Languages : en
Pages : 146

Book Description
Capturing the boundless creativity of the LEGO® brand, this colorful book recreates objects and scenes from everyday life using LEGO bricks. Transforming handfuls of bricks into minty toothpaste, eggs and bacon, lush houseplants, and more, LEGO Still Life reimagines the mundane and sparks playfulness in everyday life. Featuring unique, clever, and captivating original art, these deceptively simple but meticulously executed images are full of surprise and delight—and remind us that the world around us is, too. • Recreates commonplace scenes from everyday life using LEGO® bricks • Creatively reimagines the everyday objects and scenes • Presented without text, these clever images speak for themselves, offering joy, surprise, and creativity on each spread LEGO Still Life is the perfect gift for LEGO lovers and art lovers alike. Watch LEGO bricks transform into everyday objects, turning the humdrum into a delightful surprise. • Great not only for LEGO fans who are feeling nostalgic, but for anyone who appreciates quirky art projects and creative spirit • This is a book that makes you look twice and enjoy the artful effort. • Perfect for fans of The Art of the Brick: A Life in LEGO by Nathan Sawaya, The Greatest Brick Builds: Amazing Creations in LEGO by Nathan Sawaya, and Beautiful LEGO by Mike Doyle

The LEGO Book

The LEGO Book PDF Author: Daniel Lipkowitz
Publisher: DK Children
ISBN: 9780241314227
Category : LEGO toys
Languages : en
Pages : 280

Book Description
Celebrate and explore the incredible story of LEGO® and its much-loved bricks, sets, minifigures, movies, games, and more with this updated and expanded edition. Plus, comes with an exclusive printed LEGO brick! Take a dazzling visual tour through all the groundbreaking moments in LEGO history, from the company's humble beginnings in a carpenter's workshop to the invention of the iconic LEGO brick and LEGO minifigure, through to the stunning toys, video games and movies of today, including LEGO® Star Wars(tm), THE LEGO® NINJAGO® MOVIE(tm), and LEGO® Dimensions. This special edition of The LEGO® Book has been fully updated and expanded with the latest LEGO sets and fascinating facts to commemorate the 60th anniversary of the LEGO brick and the 40th anniversary of the minifigure. Go behind the scenes to learn how LEGO bricks are made; find out how amazing fan creations become real-life LEGO sets, and marvel at how LEGO bricks made it to the computer screen and the big screen. Created in full collaboration with the LEGO Group, The LEGO® Book is a treasure trove for LEGO fans of all ages. Previous edition ISBN 9781409376606 ©2018 The LEGO Group.

From an Idea to Lego

From an Idea to Lego PDF Author: Lowey Bundy Sichol
Publisher: Clarion Books
ISBN: 1328954935
Category : Juvenile Nonfiction
Languages : en
Pages : 131

Book Description
For fans of the successful Who Was series, From an Idea to Lego is a behind-the-bricks look into the world's famous toy company, with humorous black & white illustrations throughout. Today, LEGO is one of the biggest toy companies in the world, but a long time ago, a Danish carpenter, Ole Kirk Christiansen, started with just an idea. Find out more about LEGO's origins, those famous bricks, and their other inventive toys and movie ventures in this illustrated nonfiction book Find out the origin the name "LEGO." (Hint: it combines two Danish words) See how LEGO grew from a carpentry shop to a multi-platform toy company. Discover how LEGO bricks are made and how they came up with their design.

The Secrets of LEGO House

The Secrets of LEGO House PDF Author: Jesus Diaz
Publisher: Chronicle Books
ISBN: 1797202448
Category : Art
Languages : en
Pages : 168

Book Description
This guide takes you on a tour of the "home of the brick," the official LEGO® House, so you can experience it for yourself at home! With photos, interviews, essays, and art from the LEGO archives, The Secrets of LEGO House explores the visual wonders and the themed "zones"—yellow for emotions, blue for problem solving, green for social interaction, and red for creativity—within the iconic LEGO House in Billund, Denmark. The Secrets of LEGO House offers an insider's look at the creative philosophy behind the iconic brand. On each page, discover the true "secret" hidden among the 25 million LEGO bricks—that everything in the house is purposefully designed around nine core principles of learning through play. A joy for those who aren't able to visit in person, and just as exciting for those who have, The Secrets of LEGO House is a bright, colorful celebration of the endless experiences possible with LEGO bricks. • EXCLUSIVE CONTENT: This book is a perfect gift or self-purchase for avid collectors and super fans seeking new, never-before-published content. • BROAD APPEAL: This book is not only perfect for longtime LEGO collectors, but also a broader audience of fans looking to explore the history of the toy they know and love. • BELOVED BRAND: For decades, the LEGO brand has inspired billions of people to stretch the limits of their imaginations. This book captures the creativity and joy at the heart of the LEGO brand, taking readers behind the scenes to reveal the brand's core ethos and ideals.

The LEGO Animation Book

The LEGO Animation Book PDF Author: David Pagano
Publisher: No Starch Press
ISBN: 159327789X
Category : Performing Arts
Languages : en
Pages : 216

Book Description
Have you ever wondered what your LEGO creations would look like on the big screen? The LEGO Animation Book will show you how to bring your models to life with stop-motion animation—no experience required! Follow step-by-step instructions to make your first animation, and then explore the entire filmmaking process, from storyboards to post-production. Along the way, you’ll learn how to: –Create special effects like explosions and flying minifigures –Convey action and emotion with your minifigure actors –Design sets for animation—make three buildings look like an entire city! –Light, frame, and capture consistent photos –Add detail and scope to your films by building in different scales –Build camera dollies and rigs out of LEGO bricks –Choose cameras, software, and other essential animation tools Dive into the world of animation and discover a whole new way to play! For ages 10+

Brick by Brick

Brick by Brick PDF Author: David Robertson
Publisher: Crown Currency
ISBN: 0307951626
Category : Business & Economics
Languages : en
Pages : 330

Book Description
Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model. As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond products and learned to leverage a full-spectrum approach to innovation - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans - Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

The Ultimate LEGO Book

The Ultimate LEGO Book PDF Author: David Pickering
Publisher: DK Children
ISBN: 9780789446916
Category : Juvenile Nonfiction
Languages : en
Pages : 136

Book Description
A history of the company that grew from a village carpenter's workshop into the world's best-known toy manufacturer.

LEGO Micro Cities

LEGO Micro Cities PDF Author: Jeff Friesen
Publisher: No Starch Press
ISBN: 1593279426
Category : Crafts & Hobbies
Languages : en
Pages : 201

Book Description
Create your own custom city with building instructions for over 50 builds from 8 amazing LEGO Micro Cities! Build a beautiful LEGO® city that's small enough to hold in your hands! Filled with striking photos, step-by-step instructions, and countless ideas for customization, LEGO Micro Cities shows you how building small can open up new possibilities for the creative builder. You'll learn everything you need to know to create your own micro city, from building the foundation to adding convincing architectural details that will bring your city to life.