What Curriculum Best Prepares Students for Careers in Public Relations? PDF Download

Author: Heidi Hatfield Edwards
Publisher:
ISBN:
Category :
Languages : en
Pages : 118

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Author: Paaige Turner
Publisher: Routledge
ISBN: 0429561091
Category : Education
Languages : en
Pages : 316

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Book Description
Globalization and the resulting internationalization of universities is driving change in teaching, learning, and what it means to be educated. This book provides exemplars of how the Communication discipline and curriculum are responding to the demands of globalization and contributing to the internationalization of higher education. Communication as a discipline provides a strong theoretical and methodological framework for exploring the benefits, challenges and meanings of globalization. The goal of this book, therefore, is to facilitate internationalization of the communication discipline in an era of globalization. Section one discusses the theoretical perspectives of globalism, internationalization, and the current state of the Communication discipline and curriculum. Section two offers a comprehensive understanding of the role, ways, and impact of internationalizing teaching, learning, and research in diverse areas of study in Communication, including travel programs and initiatives to bring internationalization to the classroom. The pieces in this section will include research-based articles, case studies, analytical reviews that exam key questions about the field, and themed pieces for dialogue/debate on current and future teaching and learning issues related to internationalizing the Communication discipline/curriculum. Section three provides an extensive sampling of materials and resources for immediate use in internationalization in communication studies; sample syllabi, activities, examples, and readings will be included. In sum, our book is designed to enable communication curriculum and communication courses in other disciplines to be internationalized and to offer different approaches to enable faculty, students, and administrators to incorporate and experience an internationalized curriculum regardless of time and financial limitations. This book is notable as a professional development resource for individuals both inside and outside the communication discipline who wish to incorporate a global perspective into their research and classrooms.

Author: Peter M. Smudde
Publisher: Taylor & Francis
ISBN: 1040099661
Category : Business & Economics
Languages : en
Pages : 174

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Book Description
Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators. Newly updated to reflect five years of developments in the field of public relations since its initial publication in 2019, this revised edition of Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations. It includes curriculum development and course design plus guides and tools for the work PR educators must do. This book remains the first textbook of its kind and systematically synthesizes current principles and practices for effective teaching and learning and applies them to PR education in colleges and universities. This book, however, is not a book of tips for teaching PR, although some are given at times when relevant. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, considering a career as a full-time or part-time professor of PR at a college or university. It is also recommended reading for current teachers and students of PR research.

Author: Kathy Brittain Richardson
Publisher: Routledge
ISBN: 113675380X
Category : Business & Economics
Languages : en
Pages : 271

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Book Description
With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book’s organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors. A focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices. This Third Edition features: 25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students New "Professional Insights" commentaries where practitioners respond to a set of questions relating to their work Increased emphasis on ethics and social responsibility Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students

Author: Madinah F. Hamidullah
Publisher: Routledge
ISBN: 1000474224
Category : Political Science
Languages : en
Pages : 154

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Book Description
Public affairs and nonprofit program administrators and directors interested in (or tasked with) implementing undergraduate programs require a resource where they can find information for recruiting and retaining the next wave of public and nonprofit workers. While similar to graduate public affairs programs, undergraduate programs may differ in curriculum design, recruitment targets, learning outcomes, and community engagement opportunities. Universities may have different motivations in creating an undergraduate program, from a need to generate additional resources, a clearer pathway to master’s education, or offering complete degrees in themselves that prepare students for employment in the public or nonprofit sector. This book is the first of its kind to offer concrete, experienced guidance, tips, and general best practices in public affairs and nonprofit undergraduate education from those who have "been there", with chapters written by current and former program administrators and directors. Exploring the variety of programs that are offered in public and nonprofit affairs/administration, the different degree components and specializations, types of experiential learning, different assessment and outcome practices, the value of accelerated degree programs, the current place of accreditation, and the appropriate resources available for program directors and administrators, this book will be of interest to faculty and advanced graduate students that will be teaching/developing curruicula in public and nonprofit degree programs that have undergraduate students.

Author: Jacquie L'Etang
Publisher: Routledge
ISBN: 1317918851
Category : Business & Economics
Languages : en
Pages : 590

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Book Description
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Author: Thomas Dickson
Publisher: Routledge
ISBN: 1135674337
Category : History
Languages : en
Pages : 303

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An overview of the changes taking place in media education, for educators and administrators in comm depts

Author: William Hatcher
Publisher: Taylor & Francis
ISBN: 1000928527
Category : Political Science
Languages : en
Pages : 119

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Book Description
This book explores the issue of international and comparative public administration and its role in the (Master of Public Administration) MPA program. The contents provide guidance for readers on how to effectively incorporate the perspectives into the classroom. Public administration is becoming an increasingly global field. Not only are scholars working across borders, but public service organizations that MPA graduates are extended to leave are increasingly required to work across multiple countries and cultures. A growing demographic within all MPA programs in the United States is that of international student, many of whom intend to return to their countries and become public servants after graduation. Historically, however, MPA programs have taken a national perspective to their curriculum, predominately focusing on administration within their own country. The national perspective has led to challenges for students as they begin their careers, particularly for students interested in working for the federal government, international nonprofits, and governments outside of the home countries. An international perspective increases cultural competency in our organizations and overall appreciation of diversity. This edited volume will be of great interest to upper-level students, academics, and researchers in public administration, public policy and education. The chapters in this book were originally published in Journal of Public Affairs Education.

Author: Rachel Toor
Publisher: University of Chicago Press
ISBN: 022638392X
Category : Language Arts & Disciplines
Languages : en
Pages : 176

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“Toor’s style is friendly, funny, and genuinely compelling, exhorting students to go deeper with their writing even (and especially) when the stakes are high.” —School Library Journal Writing, for most of us, is bound up with anxiety. It’s even worse when it feels like your whole future—or at least where you’ll spend the next four years in college—is on the line. It’s easy to understand why so many high school seniors put off working on their applications until the last minute or end up with a generic and clichéd essay. The good news? You already have the “secret sauce” for crafting a compelling personal essay: your own experiences and your unique voice. The best essays rarely catalog how students have succeeded or achieved. Good writing shows the reader how you’ve struggled and describes mistakes you’ve made. Excellent essays express what you’re fired up about, illustrate how you think, and illuminate the ways you’ve grown. More than twenty million students apply to college every year; many of them look similar in terms of test scores, grades, courses taken, extracurricular activities. Admissions officers wade through piles of files. As an applicant, you need to think about what will interest an exhausted reader. What can you write that will make her argue to admit you instead of the thousands of other applicants? A good essay will be conversational and rich in vivid details, and it could only be written by one person—you. This book will help you figure out how to find and present the best in yourself. You’ll acquire some useful tools for writing well—and may even have fun—in the process.

Author: John Philip Jones
Publisher: SAGE
ISBN: 9780761912439
Category : Business & Economics
Languages : en
Pages : 408

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Book Description
With an impressive list of contributing authors, How to Use Advertising to Build Strong Brands is a single "knowledge bank" of theory and practice for advertising students and professionals."--BOOK JACKET.