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Author: Elise Louise King Publisher: ISBN: Category : Languages : en Pages : 114
Book Description
Following the Second World War department stores transitioned from the downtown establishments of the first half of the century to the enclosed shopping malls of the second; however, for a period of about six years, from 1945 to 1951, the standalone department store fulfilled the needs of suburbanites. During this struggle to define the new suburban shopping experience, Welton Becket and Walter Wurdeman designed Bullock's Pasadena--the first embodiment of their research-based "total design" philosophy. Today, Becket is best known for his iconic Capitol Records building and the assembly line efficiency of Welton Becket and Associates, but he devoted much of the late 1940s and 1950s to designing department stores and shopping centers. As store managers and fellow architects strained to build department stores for automobile, Becket emerged with a research-based solution that he later termed "total-design." Similar to the concept of Gesamtkunstwerk, Becket's "total-design" was a philosophy that required attention to nuance and detail--in the case of department stores this included furniture, fixtures, carpet, and even price tags and restaurant menus. But he also sought to support his designs with research and study.1 Before Becket designed Bullock's Pasadena, his first department store, he dedicated a year to analyzing the customers, employees, and efficiency of Bullock's. This investigation resulted in an open-plan store with flexible furnishings and a sympathetic approach to the automobile, including parking lots that integrated with the store's layout. Becket was not alone in his exploration of suburban department stores. Architects from around the country, including Raymond Loewy, Victor Gruen, John Graham, and Morris Ketchum, created their own prototypes for this new building typology. But many found it difficult to compete with Becket's extensive research and empirical method. Several stores, such as B. Altman's Miracle Mile branch on Long Island (1947) and Bamberger's branch in Morristown, New Jersey (1949), had to be renovated or relocated within ten years of opening, unable to keep pace with growing storage and parking demands. Becket, by contrast, studied population densities and demographics, freeway connections and traffic congestion to establish the number of parking spaces and their location on site. Instead of utilizing parking space ratios, favored by his peers, he relied on a wider scope of analysis to inform his designs. Bullock's Pasadena provides the basis for this study and demonstrates the evolution of Becket's design process that would come to define one of the world's largest architecture firms.
Author: Elise Louise King Publisher: ISBN: Category : Languages : en Pages : 114
Book Description
Following the Second World War department stores transitioned from the downtown establishments of the first half of the century to the enclosed shopping malls of the second; however, for a period of about six years, from 1945 to 1951, the standalone department store fulfilled the needs of suburbanites. During this struggle to define the new suburban shopping experience, Welton Becket and Walter Wurdeman designed Bullock's Pasadena--the first embodiment of their research-based "total design" philosophy. Today, Becket is best known for his iconic Capitol Records building and the assembly line efficiency of Welton Becket and Associates, but he devoted much of the late 1940s and 1950s to designing department stores and shopping centers. As store managers and fellow architects strained to build department stores for automobile, Becket emerged with a research-based solution that he later termed "total-design." Similar to the concept of Gesamtkunstwerk, Becket's "total-design" was a philosophy that required attention to nuance and detail--in the case of department stores this included furniture, fixtures, carpet, and even price tags and restaurant menus. But he also sought to support his designs with research and study.1 Before Becket designed Bullock's Pasadena, his first department store, he dedicated a year to analyzing the customers, employees, and efficiency of Bullock's. This investigation resulted in an open-plan store with flexible furnishings and a sympathetic approach to the automobile, including parking lots that integrated with the store's layout. Becket was not alone in his exploration of suburban department stores. Architects from around the country, including Raymond Loewy, Victor Gruen, John Graham, and Morris Ketchum, created their own prototypes for this new building typology. But many found it difficult to compete with Becket's extensive research and empirical method. Several stores, such as B. Altman's Miracle Mile branch on Long Island (1947) and Bamberger's branch in Morristown, New Jersey (1949), had to be renovated or relocated within ten years of opening, unable to keep pace with growing storage and parking demands. Becket, by contrast, studied population densities and demographics, freeway connections and traffic congestion to establish the number of parking spaces and their location on site. Instead of utilizing parking space ratios, favored by his peers, he relied on a wider scope of analysis to inform his designs. Bullock's Pasadena provides the basis for this study and demonstrates the evolution of Becket's design process that would come to define one of the world's largest architecture firms.
Author: MacDonald Becket, FAIA Publisher: Author House ISBN: 1496935861 Category : Art Languages : en Pages : 229
Book Description
""Leadership in Architecture: My Passion in Life" spans the decades from the 1940s to the 1980s. It focuses on the professional career in architecture of MacDonald Becket, FAIA, and the projects of Welton Becket and Associates and the Becket Group. An architecture firm headquartered in Los Angeles, California, its projects were located across the country and around the world, including Century City in Los Angeles; the renovation of the California State Capitol; Eisenhower Hall at West Point; Hyatt Reunion project in Dallas; the redevelopment of the Boston Common; six buildings in Seoul, Korea; the Great Wall Hotel in Beijing, China; and the World Trade Center in Moscow, USSR, to name just a few. His clients ranged from presidents of the United States to American captains of industry to the Shah of Iran. Furthering his uncle Welton Becket's philosophy of "Total Design," MacDonald Becket, and professionals under his leadership, focused on the client and provided full services--from analyzing the architectural problem and researching the best financially feasible solution to interpreting the solution into the best design that would include such details as landscaping, art, and furniture. The total design, from start to finish, of a project, with the client as the focus, guided the company's thought process for every project. Don Becket tells his personal view of his professional career building an international practice with multiple offices. The book features stories of challenging clients and sites, working in foreign (often unfriendly) countries, and managing a growing company. He weaves in lessons learned throughout his life and describes his approach to architecture and business. He practiced during the Cold War era and saw many changes in the field of architecture--from technology and materials to contracts and business practice. According to Becket, "Architecture is not designing a pretty building. The architect must create a project that not only looks professional and pleasing but also fulfills financial goals and user functions. Every aspect of the project must be sustainable for a very long time." In "Leadership in Architecture: My Passion in Life," Don Becket describes how he and his company kept those goals in mind for every project over multiple decades. His stories within are examples of his efforts."
Author: Devin T. Frick Publisher: Arcadia Publishing ISBN: 143965042X Category : Business & Economics Languages : en Pages : 128
Book Description
From the store's beginnings in March 1907 until its closing on June 25, 1983, Bullock's was Los Angeles's store of choice. Throughout its 76 years of operation, Bullock's flagship department store became an icon, a commercial beacon in the vast city. The name Bullock's has engendered many memories in many people. For those loyal patrons who grew up, lived in, or visited the City of Angels, Bullock's was--and still is--a part of their lives. Bullock's was a rite of passage. From baby clothing to back-to-school gear, prom dresses to bridal gowns, Bullock's offered quality merchandise and exemplary customer service. The store's professional sales staff solidified its place in retail history. The staff knew you by name, and Bullock's was more than just a shopping destination. It was part of the community; it was your family and was always there for you.
Author: Sonja Dümpelmann Publisher: Routledge ISBN: 1317556550 Category : Architecture Languages : en Pages : 271
Book Description
Modernity was critically important to the formation and evolution of landscape architecture, yet its histories in the discipline are still being written. This book looks closely at the work and influences of some of the least studied figures of the era: established and less well-known female landscape architects who pursued modernist ideals in their designs. The women discussed in this volume belong to the pioneering first two generations of professional landscape architects and were outstanding in the field. They not only developed notable practices but some also became leaders in landscape architectural education as the first professors in the discipline, or prolific lecturers and authors. As early professionals who navigated the world of a male-dominated intellectual and menial work force they were exponents of modernity. In addition, many personalities discussed in this volume were either figures of transition between tradition and modernism (like Silvia Crowe, Maria Teresa Parpagliolo), or they fully embraced and furthered the modernist agenda (like Rosa Kliass, Cornelia Oberlander). The chapters offer new perspectives and contribute to the development of a more balanced and integrated landscape architectural historiography of the twentieth century. Contributions come from practitioners and academics who discuss women based in USA, Canada, Brazil, New Zealand, South Africa, the former USSR, Sweden, Britain, Germany, Austria, France and Italy. Ideal reading for those studying landscape history, women’s studies and cultural geography.
Author: The Los Angeles Forum for Architecture and Urban Design Publisher: Actar D, Inc. ISBN: 1638409188 Category : Architecture Languages : en Pages : 257
Book Description
The LA Forum Reader brings together three decades of discursive writings and publications on architecture, urbanism, and Los Angeles culled from the archives of the Los Angeles Forum for Architecture and Urban Design. Published under thematic sections: Experiments, Detours, Hunches, and Santa Anas, with interludes dedicated to Art and Architecture, Downtown, and the long-running LA Forum Newsletter, the collected essays and interviews track an uneven and lesser-known history of experimental architecture, postmodern geographies, and alternative urbanism in L.A. as told by the city’s key designers and thinkers. Today, Los Angeles is a major architectural and urban player, but for decades the city was dismissed suburban and centerless. In republishing three decades of material on architecture and design in Los Angeles, the LA Forum Reader reclaims and reconsiders the city’s architectural and discursive histories. It establishes, or reestablishes, a textual context for critical experimentation and urban investigation. This anthological volume includes essays, interviews, and reproductions of publications that have long been out of print, including pamphlets by Craig Hodgetts and Margaret Crawford, as well as early writings by Aaron Betsky and John Chase.
Author: Dan Chavkin Publisher: Simon and Schuster ISBN: 168188562X Category : Architecture Languages : en Pages : 85
Book Description
"When Star Trek first premiered in 1966, viewers were shown a window into an amazing new sci-fi universe. That vision has lasted and grown for decades after - and it was fulfilled by the creativity of this legendary show's talented art directors, prop masters, and set decorators. Star Trek would not have been the same without the Burke and Origami chairs, sculptures and other decorative arts, and props used on-set. These items would not even exist, were it not for various designers of the midcentury modern movement, such as Pierre Paulin, Joe Colombo, Paul McCobb, Warren Platner, and Milo Baughman. Authors Dan Chavkin and Brian McGuire invite you on a journey throught the original series. Together, they illustrate in depth how Midcentury Modern design gave rise to the feel and aesthetic of Star Trek. Detailed, expert examination of key episodes shows how these highly influential design movements are nigh-inseparable from Star Trek -- and how they helped to shape one of the greatest visions of the future."--Back cover.