Author: Amy E. Merk Publisher: ISBN: Category : Nonprofit organizations Languages : en Pages : 107
Book Description
Nonprofit organizations have experienced continued revenue growth despite a decrease in government funding, increase in competition among organizations, and greater accountability to both public and private funders. Influences from both the public and private sectors have led to a "marketized" nonprofit sector, adapting tools from the business world to succeed in a more competitive atmosphere. A nonprofit manager must demonstrate the sustainability and scalability of the organization and effectively communicate organizational goals to engage a wide audience. Concurrently, a field of third-party evaluators has emerged, claiming to identify those nonprofit organizations that provide the greatest social return on investment for so-called social investors. This study examines the impact of a variety of organizational factors, such as location, revenue composition, governance, and social media branding, on financial performance indicators of scalability and sustainability. Quantitative and qualitative data were collected on 399 organizations listed on the Charity Navigator website as providing other education services. Data included information from each organization's 990 filing from 2011, information provided by Charity Navigator, and content analysis from the organization's website and social media accounts. The researcher created a Mission Statement Effectiveness Tool as well as a branding scoring tool adapted from the Brand IDEA Framework developed by Laidler-Kylander & Stenzel (2014). Multiple linear regression analyses were performed to observe the impact of the nine organizational factors on three separate dependent variables: Charity Navigator's Financial Health score, Financial Capacity, and Revenue Growth. Mission Statement Effectiveness yielded a significant positive relationship to Financial Health. Brand IDEA Effectiveness of online content yielded a significant positive relationship to Financial Capacity and Revenue Growth. The significance of these content analysis tools identifies the impact of effective goal communication strategies on financial performance. The inconsistency observed between Financial Health and Financial Capacity also suggests the need for clarification on the use of financial performance measures as indicators of scalability and sustainability.
Author: Sophie Hersberger-Langloh Publisher: BoD – Books on Demand ISBN: 3752671688 Category : Business & Economics Languages : en Pages : 102
Book Description
This thesis deals with the concept and consequences of marketization in the nonprofit sector. Marketization describes the process of nonprofit organizations becoming more business-like and is caused, among other things, by increased competition for scarce resources, the rise of professionalism, and calls for more transparency and efficiency by funders and the public. Research about marketization is inconclusive; some researchers believe marketization can increase not only efficiency, but also effectiveness of organizations, while others fear that nonprofits lose their focus on a social mission. The four articles presented in this thesis focus on the theoretical and practical implications of nonprofits relying more on earned income, a dominant feature of marketization, and nonprofits actively and passively adopting management practices and tools from the for-profit sector, another key characteristic of increased marketization. The results show that marketization can increase the economic and social performance of an organization, and, when handled well and implemented through a clear strategic focus, foster mission achievement. Particularly the focus on beneficiaries and internal processes can help organizations to better fulfill their mission. A loss of focus on the mission must be feared if regulatory forces act on the organization without a simultaneous professionalization of management, or if an organization focuses too much on its competitors.
Author: Sandra Ratcliff Daffron Publisher: John Wiley & Sons ISBN: 1119577403 Category : Education Languages : en Pages : 567
Book Description
Strengthen your adult education program planning with this essential guide Planning Programs for Adult Learners: A Practical Guide, 4th Edition is an interactive, practical, and essential guide for anyone involved with planning programs for adult learners. Containing extensive updates, refinements, and revisions to this celebrated book, this edition prepares those charged with planning programs for adult learners across a wide variety of settings. Spanning a variety of crucial subjects, this book will teach readers how to: Plan, organize, and complete other administrative tasks with helpful templates and practical guides Focus on challenges of displacement, climate change, economic dislocation, and inequality Plan programs using current and emerging digital delivery tools and techniques including virtual and augmented reality Planning Programs for Adult Learners provides an international perspective and includes globally relevant examples and research that will inform and transform your program planning process. Perfect for adult educators and participants in continuing education programs for adults, the book will also be illuminating for graduate students in fields including education, nursing, human resource development, and more.
Author: John J. Burnett Publisher: John Wiley & Sons ISBN: 047179189X Category : Business & Economics Languages : en Pages : 340
Book Description
From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.
Author: John L. Fortenberry Publisher: Jones & Bartlett Publishers ISBN: 0763782610 Category : Business & Economics Languages : en Pages : 316
Book Description
Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referencing myriad diverse entities, including zoological parks, planetariums, theater companies, medical clinics, workforce development centers, food banks, and more. Ideal for undergraduate and graduate courses in nonprofit marketing, promotion, fundraising, and related courses, the text covers a broad spectrum of topics, including product development and portfolio analysis, branding and identity management, target marketing, consumer behavior and product promotions, environmental analysis and competitive assessment, and marketing management, strategy, and planning. Each chapter focuses on a specific marketing tool and can be read as a stand-alone presentation of the topic. Instructor Resources: Instructor's Manual, PowerPoints, TestBank
Author: Alan R. Andreasen Publisher: ISBN: Category : Nonprofit organizations Languages : en Pages : 552
Book Description
For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations. Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
Author: Philip Kotler Publisher: Englewood Cliffs, N.J : Prentice-Hall ISBN: Category : Business & Economics Languages : en Pages : 456
Book Description
Textbook on marketing for nonprofit organizations in the USA - covers market study, product selection and pricing, administrative aspects of the marketing programme, etc., and includes case studies. References.
Author: Willie Cheng Publisher: John Wiley & Sons ISBN: 0470823895 Category : Business & Economics Languages : en Pages : 297
Book Description
Willie Cheng has been sharing his take on the paradigms of 'doing good' in various publications. Some of these have rocked the charity scene. With the international charity scene moving from an era of 'simply doing good' to one of 'doing good, well', he has compiled and adapted these writings into this book.
Author: Kivi Leroux Miller Publisher: John Wiley & Sons ISBN: 0470619856 Category : Business & Economics Languages : en Pages : 278
Book Description
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Author: Edward G. Rogoff Publisher: Rowhouse Publishing ISBN: 0979152208 Category : Business & Economics Languages : en Pages : 284
Book Description
This book guides readers through a very comprehensive, step-by-step process to produce professional-quality business plans to attract the financial backing entrepreneurs need, no matter what their dream.
Author: Amy E. Merk
Author: Sophie Hersberger-Langloh
Author: Sandra Ratcliff Daffron
Author: John J. Burnett
Author: John L. Fortenberry
Author: Alan R. Andreasen
Author: Philip Kotler
Author: Willie Cheng
Author: Kivi Leroux Miller
Author: Edward G. Rogoff