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Author: Thomas M. Elliott Publisher: Website 411: Bus. Survival ISBN: 0741444550 Category : Business & Economics Languages : en Pages : 212
Book Description
Consumers use the Internet 15: 1 over traditional shopping methods, and Internet sales increase 25% yearly. Businesses must take informed action to survive this paradigm shift. This book paves the way.
Author: Thomas M. Elliott Publisher: Website 411: Bus. Survival ISBN: 0741444550 Category : Business & Economics Languages : en Pages : 212
Book Description
Consumers use the Internet 15: 1 over traditional shopping methods, and Internet sales increase 25% yearly. Businesses must take informed action to survive this paradigm shift. This book paves the way.
Author: Gabriel Campisi Publisher: McFarland ISBN: 078646285X Category : Performing Arts Languages : en Pages : 281
Book Description
Filmmakers need more than heart, talent and desire to realize their dreams: they need production capital. Finding willing investors can be the most difficult step in an aspiring filmmaker's pursuit of higher-budget, entertaining motion pictures. This practical guide provides detailed instructions on preparing the most important tool for recruiting investors, a persuasive business plan. Included in this new edition are suggested ways to approach potential investors; lists of various financial sources available to Hollywood productions, and tips on spotting unscrupulous financiers. Interviews with key Hollywood producers offer real-world insight.
Author: Ovidiu Nicolescu Publisher: Routledge ISBN: 1000511316 Category : Business & Economics Languages : en Pages : 218
Book Description
The main objective of this book is to provide an innovative set of concepts and tools regarding company management, internal and external stakeholders and social responsibilities, reflecting the necessities and opportunities generated by the digital transformation, the transition to a knowledge-based economy, and the COVID-19 crisis. The book, based on a holistic vision and contextual approach of business, contributes to the development of company management and stakeholder and social responsibility theories and practices, being structured in 12 chapters. The original company management vision, approaches, and tools are based on three pillars: a new "manager–relevant stakeholder" rather than "manager–subordinate" managerial paradigm; a new type of company social responsibility rather than corporate social responsibility; and a new concept of company-relevant stakeholder rather than that of salient stakeholders. The book contains two innovative managerial mechanisms: the managerial synapse and company-relevant stakeholders-based management system able to help companies and stakeholders face successfully the challenges of digital transformation and the COVID-19 crisis and to generate greater organization functionality and performance. The book will be of interest to company managers and management specialists, management academics, consultants and researchers, and MBA students interested in a style of management with social responsibility at the forefront.
Author: James J. Zhang Publisher: Routledge ISBN: 1000375412 Category : Sports & Recreation Languages : en Pages : 277
Book Description
This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy. Featuring work from leading sport management scholars from around the world – including North America, South America, Europe, Africa, and Asia – the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sport broadcasting, digital technologies, youth and college sports, and the development of the sport management curriculum. International Sport Business Management is a fascinating reading for all students and scholars of sport management, sport business, and sport marketing, as well as for any professional working in the sport and leisure industries.
Author: Professor Alexeis Garcia-Perez Publisher: Academic Conferences International Limited ISBN: 1912764822 Category : Business & Economics Languages : en Pages : 1058
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: OECD Publisher: OECD Publishing ISBN: 9264086463 Category : Languages : en Pages : 299
Book Description
Supported by time series data, this publication presents an overview of trends and highlights how the Internet sector has proven to be resilient during the recent economic crisis.
Author: William Aspray Publisher: MIT Press (MA) ISBN: Category : Business & Economics Languages : en Pages : 616
Book Description
The effect of a commercialized Internet on American business, from the boom in e-commerce and adjustments by bricks-and-mortar businesses to file-sharing and community building.
Author: Paul McFedries Publisher: Penguin ISBN: 9781592577880 Category : Computers Languages : en Pages : 388
Book Description
In the 21st century, it has become very difficult for a business to survive without a website - today's equivalent of a mid-1990s yellow-pages listing. Today's websites require advanced features that visitors have come to expect- streaming video and audio; e-commerce; custom surveys, forms, and polls; and discussion groups. In The Complete Idiot's Guide® to Creating a Website, readers will find- ♦ How to create a webpage-all the basics and tables. ♦ Using good design. ♦ Publishing your site. ♦ Automating your site. ♦ How to make your site profitable. ♦ Publicizing your site. The CD contains many custom templates with which to start a website, as well as numerous JavaScript scripts.
Author: Thomas M. Elliott
Author: Thomas M. Elliott
Author: Gabriel Campisi
Author: Ovidiu Nicolescu
Author: James J. Zhang
Author: Professor Alexeis Garcia-Perez
Author: Nripendra P. Rana
Author: 
Author: OECD
Author: William Aspray
Author: Paul McFedries