Author: Thomas E. Patterson Publisher: McGraw-Hill Humanities, Social Sciences & World Languages ISBN: 9780072935288 Category : Languages : en Pages : 0
Book Description
This brief but comprehensive book provides a lively narrative introduction to American government and politics. The straightforward, no-nonsense presentation (and design) delves deeper into the basics than most brief books, and each of the 17 chapters (including three policy chapters) concludes with a reading selection. This popular text is complete enough to "cover the course."
Author: Susan Dente Ross Publisher: CQ Press ISBN: 1544377614 Category : Language Arts & Disciplines Languages : en Pages : 812
Book Description
"This is the best all-around media law text for undergraduate and graduate students alike. The clear, nonthreatening writing style of the authors, by itself, sets this book apart. And yet, it does so by not leaving out any important areas of inquiry. That’s why my colleagues and I continue to adopt this for all of our media law classes." —Jonathan Kotler, University of Southern California In The Law of Journalism and Mass Communication, authors Susan Dente Ross, Amy Reynolds, and Robert Trager present a lively, up-to-date, and comprehensive introduction to media law that brings the law to life for future professional communicators. The book is grounded in the traditions and rules of law but also contains fresh facts and relevant examples that keep readers engaged. Tightly focused breakout boxes highlight contemporary examples of the law in action or emphasize central points of law as well as intersections with international law and policy. The thoroughly updated Seventh Edition contains a wealth of new content that is as timely as possible—from the U.S. Supreme Court, federal and state courts, Congress, executive agencies, federal and state policymakers and advisory groups, and media organizations and allies. A refreshed look, feel, and flow of chapters provide readers an understanding of fast-expanding areas of the law and legal complexities.
Author: Kitty O. Locker Publisher: McGraw-Hill/Irwin ISBN: Category : Business & Economics Languages : en Pages : 714
Book Description
This Sixth Edition of Business and Administrative Communication by Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students' careers. Kitty Locker's text also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings - the BComm Skill Booster, PowerWeb, and the Toolbox CD-ROM - round out the learning experience with Business and Administrative Communication.
Author: Stephen E. Lucas Publisher: McGraw-Hill Companies ISBN: 9780070389885 Category : Juvenile Nonfiction Languages : en Pages : 108
Book Description
The leading text in public speaking, The Art of Public Speaking is successful because it works well for both students and instructors. Instructors rely on its careful explanations, its reinforcing examples, and its attention to the basics that help their tentative students become competent speakers. Instructors have also come to rely on the most comprehensive package of support materials available with any text on public speaking. For students, the book brings the art of public speaking to life by providing a steady stream of vivid and illustrative examples and by patiently teaching the theory and practice of rhetoric by well-chosen examples.
Author: W. Phillips Shively Publisher: McGraw-Hill Humanities, Social Sciences & World Languages ISBN: 9780073278902 Category : Political Science Languages : en Pages : 468
Book Description
The extensively revised tenth edition of W. Phillips Shively's Power and Choice: An Introduction to Political Science provides a general, comparative introduction to the major concepts and themes of political science by engaging students with concrete examples of analysis. A hallmark of the book is that it does so without overwhelming readers with excessive detail, allowing them to grasp main ideas more easily.
Author: William L. Van Deburg Publisher: NYU Press ISBN: 0814787886 Category : Social Science Languages : en Pages : 395
Book Description
In Modern Black Nationalism, William L. Van Deburg has collected the most influential speeches, pamphlets, and articles that trace the development of black nationalism in the twentieth century. This documentary anthology seeks to chart a course between hazardous pedagogical alternatives - neither ignoring nor overstating the case for any one of the various manifestations of black nationalism. Modern Black Nationalism begins with Marcus Garvey, the acknowledged father of the twentieth-century movement, and showcases the work of more than forty prominent thinkers including Louis Farrakhan, Elijah Muhammad, Maulana Karenga, the founder of Kwanzaa, Amiri Baraka, and Molefi Asante. Rare pamphlets distributed by organizations such as the Black Panther Party, articles from underground magazines, and memos from governmental officials offer a fresh look at the roots and the manifestations of this movement. Van Deburg contextualizes each of the essays, providing the reader with in-depth historical background.
Author: Michael J. Etzel Publisher: McGraw-Hill/Irwin ISBN: 9780072430349 Category : Business & Economics Languages : en Pages : 782
Book Description
Etzel, Walker, Stanton's Marketing, 12th Edition will continue to be a low-cost alternative in a paperback format, now including free access to PowerWeb. It incorporates technology throughout; in-text and boxed examples, chapter opening cases, and part-ending cases. This book was the first to incorporate WWW addresses and in this edition the authors go well beyond that with an in-depth look at how companies are making technology an important part of their successful marketing strategies. The authors have also made it a priority to integrate other important and current themes such as global marketing, customer relationships, small business and entrepreneurship. In this edition, the global marketing chapter was moved to the first part of the book (chapter 3) to introduce its importance early. Global examples and coverage are then integrated throughout. This edition offers a completely new design, a revised supplements package, a new interactive web page and a special package with Annual Edition online.
Author: Paul M. Insel Publisher: McGraw-Hill Humanities, Social Sciences & World Languages ISBN: 9780072878608 Category : Health & Fitness Languages : en Pages : 520
Book Description
This proven text provides a concise introduction to health topics, bringing students current information about health and wellness topics. An affordable alternative to larger health texts, it includes a built-in study guide. For the 2004 Update, the overall content, organization, and features of the ninth edition remain in place, but key topics and issues have been updated with the most recent information available.
Author: Thomas E. Patterson
Author: Thomas E. Patterson
Author: Susan Dente Ross
Author: Kitty O. Locker
Author: Stephen E. Lucas
Author: W. Phillips Shively
Author: William L. Van Deburg
Author: Michael J. Etzel
Author: Paul M. Insel
Author: Ed Bowker Staff