Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download We Are What We Sell PDF full book. Access full book title We Are What We Sell by Danielle Sarver Coombs. Download full books in PDF and EPUB format.
Author: Danielle Sarver Coombs Publisher: Bloomsbury Publishing USA ISBN: Category : Social Science Languages : en Pages : 970
Book Description
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Author: Danielle Sarver Coombs Publisher: Bloomsbury Publishing USA ISBN: Category : Social Science Languages : en Pages : 970
Book Description
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Author: Suzanna Reiss Publisher: Univ of California Press ISBN: 0520280784 Category : Business & Economics Languages : en Pages : 324
Book Description
This history of US-led international drug control provides new perspectives on the economic, ideological, and political foundations of a Cold War American empire. US officials assumed the helm of international drug control after World War II at a moment of unprecedented geopolitical influence embodied in the growing economic clout of its pharmaceutical industry. We Sell Drugs is a study grounded in the transnational geography and political economy of the coca-leaf and coca-derived commodities market stretching from Peru and Bolivia into the United States. More than a narrow biography of one famous plant and its equally famous derivative products—Coca-Cola and cocaine—this book situates these commodities within the larger landscape of drug production and consumption. Examining efforts to control the circuits through which coca traveled, Suzanna Reiss provides a geographic and legal basis for considering the historical construction of designations of legality and illegality. The book also argues that the legal status of any given drug is largely premised on who grew, manufactured, distributed, and consumed it and not on the qualities of the drug itself. Drug control is a powerful tool for ordering international trade, national economies, and society’s habits and daily lives. In a historical landscape animated by struggles over political economy, national autonomy, hegemony, and racial equality, We Sell Drugs insists on the socio-historical underpinnings of designations of legality to explore how drug control became a major weapon in asserting control of domestic and international affairs.
Author: Daniel H. Pink Publisher: Penguin ISBN: 1101597070 Category : Business & Economics Languages : en Pages : 274
Book Description
Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
Author: Joe Girard Publisher: Simon and Schuster ISBN: 0743273966 Category : Business & Economics Languages : en Pages : 196
Book Description
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Author: David Richard Bell Publisher: Houghton Mifflin Harcourt ISBN: 0544262271 Category : Business & Economics Languages : en Pages : 241
Book Description
How the physical world around us influences what we buy and consume online by Wharton professor and consumer shopping behavior expert David R. Bell. A book for current and future entrepreneurs, business and economics students, professional investors, and anyone else with a stake or interest in how use of the Internet is likely to evolve.
Author: Paul Smith Publisher: AMACOM Div American Mgmt Assn ISBN: 0814420303 Category : Business & Economics Languages : en Pages : 290
Book Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Author: Krista Lynn Mashore Publisher: Community Market Leader ISBN: 9780999082812 Category : Languages : en Pages : 254
Book Description
Whether you've been in real estate for 18 days or 18 years, if you haven't achieved the success you really want, you need to read this book. You entered real estate for the upside: interesting work, flexible hours, and the potential to make good money, right? But the median gross income for the 1.2 million REALTORS(R) in the United States is just over $42,000 per year! That's about $21 per hour (if you only work 40 hours per week) with no paid vacation, no paid sick leave, and rarely any company health insurance plan. Is this what you signed up for? You're a goal-setter and a go-getter. You work hard and you're smart. You've learned the business and put long hours into it. Yet, it still seems like a struggle. Always chasing your next client, listing, or commission check. Spending weekends and evenings on work, not with family. Getting tossed around by a market you can't control. You've done everything you've been taught, but it's still not enough. What's the secret? Doing things differently than you've ever been taught. Krista Mashore says, "I've been in the Top 1% of all Realtors nationally for 15 years, not because I'm smarter or work harder than everyone else. It's because I research and implement specific techniques that catapult me to where I am." In this book, Krista Mashore will give you step by step instructions and show you how to: - Close over 90% of your listing presentations before you even walk in the door. - Generate legitimate leads while you sleep. - Use the secrets of Fortune 500 companies to build an active and loyal client base. - Use socialized marketing to gain your community's respect and become the go-to Community Market Leader(R) in your area. - Make over 100 deals per year (or whatever your goal is) using the power of social media and technology. - Create a business model that fits your desired lifestyle and gives you true time flexibility. - Build a sustainable business with a consistent, reliable income stream- no matter what the market is doing! "If you implement even 50% of what I recommend in this book, I know your business will at least double within the first eighteen months." - Krista Mashore Based in Northern California, Realtor(R) Krista Mashore sold 69 homes in her first year and has personally sold over 100 homes every year since. On track to sell 200 homes this year, Krista now also coaches and trains brokers and agents throughout the U.S. on cutting edge real estate techniques and technologies.
Author: WaterBrook Publisher: WaterBrook ISBN: 1601429282 Category : Games & Activities Languages : en Pages : 98
Book Description
ECPA BESTSELLER • Color your way to peace and worship with this beautiful coloring book for adults featuring encouraging quotes from inspirational writers, beloved hymns, and Scripture. We live in a busy, hectic world—but what waits for you in Whatever Is Lovely is a way to quiet the noise, express creativity, and spend some sweet time with God. Each original design from one of a dozen different artists illustrates a corresponding quote. Whatever Is Lovely features: • Large format 9.75" x 9.75" (25x25cm) pages • 45 single-sided coloring pages • A premium soft-touch finish cover with gold foil embellishments • High quality, bright white paper stock—heavy enough to use pencils, pens, or markers • Quotes from the Bible, classic hymns, and writers such as Francine Rivers, Rachel Held Evans, and Corrie ten Boom • A link to the “Whatever Is Lovely” playlist to help set the mood for worship, contemplation, and creative expression When we create, we echo the heart of our creative God who designed everything and gave us the capacity to recognize beauty. So go ahead! You have permission to pick up your colored pencil, pen, or marker and be reminded of truth in a fresh way.
Author: Robin Gagnon Publisher: Tate Publishing ISBN: 1617398144 Category : Business & Economics Languages : en Pages : 352
Book Description
'This is the definitive guide for anyone looking to enter the restaurant industry! Full of hands-on practical advice and real-life examples, Robin and Eric provide you with the expertise necessary to avoid common pitfalls and navigate your way to owning the restaurant of your dreams!' —Herb Mesa, Finalist, The Next Food Network Star, Season 6 'Outstanding work...presented in a bright and motivating style that is quite informative. Highly recommended reading for the food service entrepreneur.' —Henry L. Hicks, Certified business broker, fellow of the IBBA, past chairman of the board of the International Business Brokers Association, CEO of Georgia Business Associates, Inc., board member of the Georgia Association of Business Brokers Six out of every ten startup restaurants fail. Your restaurant should not be one of them. Veteran industry experts and restaurant brokers Eric and Robin Gagnon now present their guide to buying an existing restaurant so you can beat the odds. Readers will finish this book knowing how to acquire a restaurant in a way that is less painful, more profitable, and delivers a better return on their investment. With the help of this guide, you can soon satisfy your Appetite for Acquisition!
Author: Daniel L. Newman Publisher: ISBN: 9781631734359 Category : Business & Economics Languages : en Pages : 160
Book Description
Imagine a world where you never had to sell anything... Every day the ideal number of clients with needs aligned perfectly to what you have to offer would walk through the door and shout: "I'll take it!" What if I told you this is already happening? Albeit selling isn't quite that simple. And the customers aren't really just arriving sight unseen, ready to buy. But in a very subtle way, brands are driving buying decisions long before the sales department ever becomes involved. This leaves us all to ask, how? In the "The New Rules of Customer Engagement" you will: Gain clarity on how the information age is a driving force for businesses to embrace social, mobile and content marketing Learn the importance of P2P over traditional B2B and B2C - and specifically how our perspective is driven from all our experiences as consumers Better understand how to leverage consumer knowledge to drive innovation within the customer environment Learn how to build an engaged business network that leads to customer advocacy and huge business growth through word-of-mouth referrals and online testimonials Be motivated to consider the importance of building a customer-centric business from top to bottom that yields goodwill and dramatically improved business outcomes "The New Rules of Customer Engagement - 6 Trends Transforming the Way We Sell" is a must read for C-level executives, business and franchise owners, middle-level managers - and those with a passion for leading their business to success... through engagement."
Author: Danielle Sarver Coombs
Author: Danielle Sarver Coombs
Author: Suzanna Reiss
Author: Daniel H. Pink
Author: Joe Girard
Author: David Richard Bell
Author: Paul Smith
Author: Krista Lynn Mashore
Author: WaterBrook
Author: Robin Gagnon
Author: Daniel L. Newman