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Author: Jürgen klaric Publisher: Planeta Publishing ISBN: 9786077474098 Category : Business & Economics Languages : en Pages : 196
Book Description
The conference "We are blind" made Jürgen Klarić famous in 50 countries. The purpose of this book is to open your eyes to how the mind works and to understand why marketing and advertising fail so often. This book teaches you - how the human mind works and its curious decision-making behavior - the principle of the three brains: cortex (rational), limbic (emotional), reptilian (instinctive) - to identify the most serious mistakes big brands make - how to change the vision and culture of the company. In addition, it provides Jürgen's ten principles to understand the subconscious mind and to maximize sales and marketing: 1. Say I do not know anything! 2. Understand the problem and set a clear objective. 3. Research following the scientific model. 4. Generate hypotheses. 5. Generate key questions. 6. Use the laddering technique. 7. Read between the lines. 8. Select the information under neurobiological principles in order to discover the imprints. 9. Debug and hierarchize insights. 10. Synthesize, encode and implement. Make the most out of sales and marketing
Author: Jürgen klaric Publisher: Planeta Publishing ISBN: 9786077474098 Category : Business & Economics Languages : en Pages : 196
Book Description
The conference "We are blind" made Jürgen Klarić famous in 50 countries. The purpose of this book is to open your eyes to how the mind works and to understand why marketing and advertising fail so often. This book teaches you - how the human mind works and its curious decision-making behavior - the principle of the three brains: cortex (rational), limbic (emotional), reptilian (instinctive) - to identify the most serious mistakes big brands make - how to change the vision and culture of the company. In addition, it provides Jürgen's ten principles to understand the subconscious mind and to maximize sales and marketing: 1. Say I do not know anything! 2. Understand the problem and set a clear objective. 3. Research following the scientific model. 4. Generate hypotheses. 5. Generate key questions. 6. Use the laddering technique. 7. Read between the lines. 8. Select the information under neurobiological principles in order to discover the imprints. 9. Debug and hierarchize insights. 10. Synthesize, encode and implement. Make the most out of sales and marketing
Author: Jen Bryant Publisher: RH Childrens Books ISBN: 0449813398 Category : Juvenile Nonfiction Languages : en Pages : 22
Book Description
An inspiring picture-book biography of Louis Braille—a blind boy so determined to read that he invented his own alphabet. **Winner of a Schneider Family Book Award!** Louis Braille was just five years old when he lost his sight. He was a clever boy, determined to live like everyone else, and what he wanted more than anything was to be able to read. Even at the school for the blind in Paris, there were no books for him. And so he invented his own alphabet—a whole new system for writing that could be read by touch. A system so ingenious that it is still used by the blind community today. Award-winning writer Jen Bryant tells Braille’s inspiring story with a lively and accessible text, filled with the sounds, the smells, and the touch of Louis’s world. Boris Kulikov’s inspired paintings help readers to understand what Louis lost, and what he was determined to gain back through books. An author’s note and additional resources at the end of the book complement the simple story and offer more information for parents and teachers. Praise for Six Dots: "An inspiring look at a child inventor whose drive and intelligence changed to world—for the blind and sighted alike."—Kirkus Reviews "Even in a crowded field, Bryant’s tightly focused work, cast in the fictionalized voice of Braille himself, is particularly distinguished."—Bulletin, starred review "This picture book biography strikes a perfect balance between the seriousness of Braille’s life and the exuberance he projected out into the world." — School Library Journal, starred review
Author: Various Authors, Publisher: Zondervan ISBN: 0310294142 Category : Bibles Languages : en Pages : 6637
Book Description
The NIV is the world's best-selling modern translation, with over 150 million copies in print since its first full publication in 1978. This highly accurate and smooth-reading version of the Bible in modern English has the largest library of printed and electronic support material of any modern translation.
Author: John Piper Publisher: Crossway ISBN: 1433552663 Category : Religion Languages : en Pages : 223
Book Description
God has provided a way for all people, not just scholars, to know that the Bible is the Word of God. John Piper has devoted his life to showing us that the glory of God is object of the soul’s happiness. Now, his burden in this book is to demonstrate that this same glory is the ground of the mind’s certainty. God’s peculiar glory shines through his Word. The Spirit of God enlightens the eyes of our hearts. And in one self-authenticating sight, our minds are sure and our hearts are satisfied. Justified certainty and solid joy meet in the peculiar glory of God.
Author: Jennifer Freyd Publisher: Turner Publishing Company ISBN: 1118234480 Category : Self-Help Languages : en Pages : 186
Book Description
One of the world's top experts on betrayal looks at why we often can't see it right in front of our faces If the cover-up is worse than the crime, blindness to betrayal can be worse than the betrayal itself. Whether the betrayer is an unfaithful spouse, an abusive authority figure, an unfair boss, or a corrupt institution, we often refuse to see the truth order to protect ourselves. This book explores the fascinating phenomenon of how and why we ignore or deny betrayal, and what we can gain by transforming "betrayal blindness" into insight. Explains the psychological phenomenon of "betrayal blindness", in which we implicitly choose unawareness in order to avoid the risk of seeing treachery or injustice Based on the authors' substantial original research and clinical experience carried out over the last decade as well as their own story of confronting betrayal Filled with fascinating case studies involving unfaithful spouses, abusive authority figures and corrupt institutions, to name a few In a remarkable collaboration of science and clinical perspectives, Jennifer Freyd, one of the world's top experts on betrayal and child abuse, teams up with Pamela Birrell, a psychotherapist and educator with 25 years of experience.
Author: Kristin Smedley Publisher: Thriving Publications ISBN: 9781732066403 Category : Family & Relationships Languages : en Pages : 146
Book Description
Stories of blind people who use creativity and determination to live the life of their dreams. Also includes lists of resources for advocacy, rehabilitation, recreation, and support systems for the blind.
Author: Karen Gedig Burnett Publisher: GR Publishing ISBN: 9780966853049 Category : Juvenile Nonfiction Languages : en Pages : 0
Book Description
When Jason asks his grandfather why people have trouble getting along, it makes them think about how things might be better if we looked past physical attributes to see the person underneath.
Author: Osagie Obasogie Publisher: Stanford University Press ISBN: 0804789274 Category : Law Languages : en Pages : 288
Book Description
Colorblindness has become an integral part of the national conversation on race in America. Given the assumptions behind this influential metaphor—that being blind to race will lead to racial equality—it's curious that, until now, we have not considered if or how the blind "see" race. Most sighted people assume that the answer is obvious: they don't, and are therefore incapable of racial bias—an example that the sighted community should presumably follow. In Blinded by Sight,Osagie K. Obasogie shares a startling observation made during discussions with people from all walks of life who have been blind since birth: even the blind aren't colorblind—blind people understand race visually, just like everyone else. Ask a blind person what race is, and they will more than likely refer to visual cues such as skin color. Obasogie finds that, because blind people think about race visually, they orient their lives around these understandings in terms of who they are friends with, who they date, and much more. In Blinded by Sight, Obasogie argues that rather than being visually obvious, both blind and sighted people are socialized to see race in particular ways, even to a point where blind people "see" race. So what does this mean for how we live and the laws that govern our society? Obasogie delves into these questions and uncovers how color blindness in law, public policy, and culture will not lead us to any imagined racial utopia.
Author: Jürgen klaric
Author: Jürgen klaric
Author: Jen Bryant
Author: Bruce C. Hafen
Author: Various Authors,
Author: John Piper
Author: Jennifer Freyd
Author: Kristin Smedley
Author: Karen Gedig Burnett
Author: Floyd W. Matson
Author: Osagie Obasogie