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Author: Tomislaw Dalic Publisher: GRIN Verlag ISBN: 3638245365 Category : Business & Economics Languages : en Pages : 23
Book Description
Seminar paper from the year 2001 in the subject Business economics - General, grade: very good, Maastricht University (Business Administration), course: European Business Startegy, language: English, abstract: How many retailers would one expect to be in the top ten of the global fortune 500? There is one, and it has a firm second position, leaving behind mammoth companies such as Ford and General Motors (www.fortune500.com). Wal-Mart is the world’s largest retailer with 195 billion dollars in revenue in the year 2000, with operations mainly concentrated in the United States. Renowned in the United States for their discount centres, they have diversified into wholesaling to sustain the explosive growth of the seventies and eighties. Making use of acquired knowledge in distribution and inventory management technology, these new formulas proved to be profitable as well. However, the United States of America were not big enough to satisfy the needs of such a giant company, and international expansion was inevitable. After entry in South-America and Asia, Europe is the next market to be penetrated by Wal-Mart. The time seems right, as extensive liberalization has opened up the European Union and far-reaching economic integration between member states have created a huge common market, offering scale economies in purchasing and distribution similar to U.S. operations. Wal-Mart can use experience from previous foreign expansions to implement the correct strategy for Europe. This paper analyses Wal-Mart’s European strategy, the rational behind its move to Europe and implications for its European competitors. It explains the following problem statement: Wal-Mart’s entry into the European market was a strategic move rather than the pursuit of a growth opportunity. A brief review of Wal-Mart’s history will be followed by the factors explaining their success in the United States, coming together in a concept called “strategic fit”. After a short summary of their foreign expansion into South-America to stress the importance of the transferability of the concept of strategic fit, a description of the European retail industry will be given. Then the European retail industry is analysed with the help of the generic five forces model from Porter. The paper ends with a conclusion hinting at the future of the European retail market.
Author: Tomislaw Dalic Publisher: GRIN Verlag ISBN: 3638245365 Category : Business & Economics Languages : en Pages : 23
Book Description
Seminar paper from the year 2001 in the subject Business economics - General, grade: very good, Maastricht University (Business Administration), course: European Business Startegy, language: English, abstract: How many retailers would one expect to be in the top ten of the global fortune 500? There is one, and it has a firm second position, leaving behind mammoth companies such as Ford and General Motors (www.fortune500.com). Wal-Mart is the world’s largest retailer with 195 billion dollars in revenue in the year 2000, with operations mainly concentrated in the United States. Renowned in the United States for their discount centres, they have diversified into wholesaling to sustain the explosive growth of the seventies and eighties. Making use of acquired knowledge in distribution and inventory management technology, these new formulas proved to be profitable as well. However, the United States of America were not big enough to satisfy the needs of such a giant company, and international expansion was inevitable. After entry in South-America and Asia, Europe is the next market to be penetrated by Wal-Mart. The time seems right, as extensive liberalization has opened up the European Union and far-reaching economic integration between member states have created a huge common market, offering scale economies in purchasing and distribution similar to U.S. operations. Wal-Mart can use experience from previous foreign expansions to implement the correct strategy for Europe. This paper analyses Wal-Mart’s European strategy, the rational behind its move to Europe and implications for its European competitors. It explains the following problem statement: Wal-Mart’s entry into the European market was a strategic move rather than the pursuit of a growth opportunity. A brief review of Wal-Mart’s history will be followed by the factors explaining their success in the United States, coming together in a concept called “strategic fit”. After a short summary of their foreign expansion into South-America to stress the importance of the transferability of the concept of strategic fit, a description of the European retail industry will be given. Then the European retail industry is analysed with the help of the generic five forces model from Porter. The paper ends with a conclusion hinting at the future of the European retail market.
Author: Alan M. Rugman Publisher: Cambridge University Press ISBN: 9781139442862 Category : Business & Economics Languages : en Pages : 292
Book Description
Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.
Author: Marilyn A. Stone Publisher: Psychology Press ISBN: 041531416X Category : Business & Economics Languages : en Pages : 286
Book Description
This comprehensive text provides an in-depth appreciation of the theory and practice of international marketing from a European perspective, while considering the role of Europe within global marketing.
Author: S. Hatt Publisher: Springer ISBN: 1403907374 Category : Political Science Languages : en Pages : 216
Book Description
People in Europe have seen their lives profoundly affected by the policies of the European Union. The contributors to this book provide an overview of the EU within global capitalism, a survey of policies within key issue areas and a treatment of the economics of family care, migrant workers and pensioners. It concludes with an analysis of the insider-outsider dilemmas of the imperfectly united Europe. The book takes a social perspective on economic issues and is accessible even to the non-specialist.
Author: Cornelis A. de Kluyver Publisher: Business Expert Press ISBN: 1606490737 Category : Business & Economics Languages : en Pages : 272
Book Description
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
Author: David W. Conklin Publisher: SAGE ISBN: 9781412914369 Category : Business & Economics Languages : en Pages : 628
Book Description
The Ivey Casebooks Series is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business, The University of Western Ontario.
Author: Jedrzej George Frynas Publisher: Oxford University Press, USA ISBN: 0198706596 Category : Business & Economics Languages : en Pages : 445
Book Description
Emphasising the essential techniques of business best practices, this title offers thorough analysis and discussions on concepts such as environmental analysis, strategy development and strategy implementation.
Author: Andrew Holmes Publisher: CRC Press ISBN: 1317163753 Category : Business & Economics Languages : en Pages : 244
Book Description
Organizations and those who work within them are under attack from the increasingly pervasive impacts of commoditization. With little to distinguish one company's products and services from another or one person's skills and capabilities from the next, organizations and workers alike are finding themselves trapped in the me-too hell of commoditization. For many this means the survival of the cheapest, as price becomes the principal basis for decision making. For others it requires them to think creatively to avoid the trap of commoditization, even though this may only provide a temporary respite. In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. Starting with the nature of the commodities we are familiar with such as coal and cotton, Holmes moves on to describe how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The evidence is both fascinating and compelling and it is clear that the impacts of commoditization are far reaching. The author also outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. He explores the implications for skills, attitudes and behaviours in the workplace before describing a series of strategies for avoiding the risk and exploiting the opportunities offered by a new commoditized world, such as outsourcing, innovation, offshoring, mergers and acquisitions, divestments and first mover advantage. Holmes offers organizations and white-collar workers a range of strategic responses which can be used to combat its worst impacts. And as commoditization continues to make inroads into the corporate and working worlds, this book will be an invaluable companion to addressing the challenges which it presents.
Author: Ali Farazmand Publisher: CRC Press ISBN: 1420019333 Category : Political Science Languages : en Pages : 1208
Book Description
Globalization transcends borders and cultures as it develops both from the natural flow of information and communication technologies and as a directed and driven quest for global hegemony by self-serving corporations and world political heavyweights. It bears a multifaceted web of influence that manifests in inequalities in growth, prosperity, and
Author: Tomislaw Dalic
Author: Tomislaw Dalic
Author: Alan M. Rugman
Author: Marilyn A. Stone
Author: Alain Verbeke
Author: S. Hatt
Author: Cornelis A. de Kluyver
Author: David W. Conklin
Author: Jedrzej George Frynas
Author: Andrew Holmes
Author: Ali Farazmand