Author: Tri-County Regional Planning Commission (Medina, Summit and Portage Counties, Ohio)
Publisher:
ISBN:
Category : City planning
Languages : en
Pages : 62

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Author:
Publisher:
ISBN:
Category : Union catalogs
Languages : en
Pages : 936

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Author: Joint Reference Library (Chicago, Ill.)
Publisher:
ISBN:
Category : Political science
Languages : en
Pages : 446

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Author: Clare Lise Cavicchi
Publisher: Maryland National Capital Park &
ISBN: 9780971560703
Category : Architecture
Languages : en
Pages : 357

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Author: Paul Copley
Publisher: SAGE
ISBN: 1473908337
Category : Business & Economics
Languages : en
Pages : 759

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Book Description
Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.

Author: Faye Ong
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 132

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Author: Michael H. Kutner
Publisher: McGraw-Hill/Irwin
ISBN: 9780072386882
Category : Mathematics
Languages : en
Pages : 1396

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Linear regression with one predictor variable; Inferences in regression and correlation analysis; Diagnosticis and remedial measures; Simultaneous inferences and other topics in regression analysis; Matrix approach to simple linear regression analysis; Multiple linear regression; Nonlinear regression; Design and analysis of single-factor studies; Multi-factor studies; Specialized study designs.

Author: Erna Risch
Publisher:
ISBN:
Category :
Languages : en
Pages : 484

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Author: Madeleine L'Engle
Publisher: Farrar, Straus and Giroux (BYR)
ISBN: 1429915641
Category : Juvenile Fiction
Languages : en
Pages : 260

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NEWBERY MEDAL WINNER • TIME MAGAZINE’S 100 BEST FANTASY BOOKS OF ALL TIME • NOW A MAJOR MOTION PICTURE FROM DISNEY Read the ground-breaking science fiction and fantasy classic that has delighted children for over 60 years! "A Wrinkle in Time is one of my favorite books of all time. I've read it so often, I know it by heart." —Meg Cabot Late one night, three otherworldly creatures appear and sweep Meg Murry, her brother Charles Wallace, and their friend Calvin O'Keefe away on a mission to save Mr. Murray, who has gone missing while doing top-secret work for the government. They travel via tesseract--a wrinkle that transports one across space and time--to the planet Camazotz, where Mr. Murray is being held captive. There they discover a dark force that threatens not only Mr. Murray but the safety of the whole universe. A Wrinkle in Time is the first book in Madeleine L’Engle’s Time Quintet.

Author: William R. Shadish
Publisher: Cengage Learning
ISBN:
Category : Education
Languages : en
Pages : 664

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Book Description
Sections include: experiments and generalised causal inference; statistical conclusion validity and internal validity; construct validity and external validity; quasi-experimental designs that either lack a control group or lack pretest observations on the outcome; quasi-experimental designs that use both control groups and pretests; quasi-experiments: interrupted time-series designs; regresssion discontinuity designs; randomised experiments: rationale, designs, and conditions conducive to doing them; practical problems 1: ethics, participation recruitment and random assignment; practical problems 2: treatment implementation and attrition; generalised causal inference: a grounded theory; generalised causal inference: methods for single studies; generalised causal inference: methods for multiple studies; a critical assessment of our assumptions.