Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Taboo in Advertising PDF full book. Access full book title Taboo in Advertising by Elsa Simões Lucas Freitas. Download full books in PDF and EPUB format.
Author: Elsa Simões Lucas Freitas Publisher: John Benjamins Publishing ISBN: 9027254230 Category : Language Arts & Disciplines Languages : en Pages : 240
Book Description
Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.
Author: Elsa Simões Lucas Freitas Publisher: John Benjamins Publishing ISBN: 9027254230 Category : Language Arts & Disciplines Languages : en Pages : 240
Book Description
Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.
Author: Justine Saracen Publisher: Bold Strokes Books Inc ISBN: 1602824614 Category : Fiction Languages : en Pages : 310
Book Description
Valerie ForetÑarcheologist and heir to a terrifying task Ñreturns in a powerful desert adventure set in Egypt and Jerusalem, in both modern and medieval times. On the eve of the release of Valerie ForetÕs great chronicle, Valerie learns that hers is not the 100th generation of the prophecy at all. In grappling with a mysterious and lethal opponent, Valerie witnesses the horrors of the first Crusade in which her ancestors, both innocent and malevolent, have carried out a drama identical to her own. The weapon that succeeded then and now threatens once again is the terrible power of faith. Will the outcome be the same? In the course of fleeing the forces of violent fundamentalism, Valerie, a westerner, and Najya Khoury, an AraIsraeli, fall in love and find out just how dangerous it is to challenge accepted Ôtruth.
Author: JOSEPH ANDERSON Publisher: Xlibris Corporation ISBN: 1465367659 Category : Fiction Languages : en Pages : 284
Book Description
Jonathan Harrington Crossleys parents had great expectations of him. He belonged to a family of intellectuals and he was expected to follow in their footsteps. But Jonathan wanted something different something more real, something more connected with life. He wanted to taste the excitement of the business world. He even saw himself as a future Donald Trump. The fact that he was black never struck him as relevant. Kissing The Underbelly, co-authored by Joseph Anderson and Judy Millspaugh Anderson, M.D., is a novel about love, poverty, the stock market, survival and race relations set in Philadelphia, PA
Author: Jamie Michaels Publisher: Delacorte Press ISBN: 0375890661 Category : Young Adult Fiction Languages : en Pages : 290
Book Description
RUBY CRANE IS a rising star. At 15, she sold her first book, got a movie deal, scored the hottest guy in school, and became the most popular student at Frasier High. Now, as a soon-to-be junior and published author, she's ready to make waves in New York's literary world. But every star falls back to earth one day. Ruby's accused of plagiarism - on national television. And the worst part is that the proof of her literary lies is indisputable. Her friends won't return her phone calls. Her boyfriend's gone AWOL. The media vultures are flying low, and they want answers. So Ruby does what any self-respecting headline would do. She disappears. And that's when her story really begins.
Author: Walter Mosley Publisher: Little, Brown ISBN: 075951433X Category : Fiction Languages : en Pages : 328
Book Description
In this thrilling mystery, Easy Rawlins takes a job to find a missing attorney and his beautiful assistant—and faces danger around every corner. It is the Summer of Love and Easy Rawlins is contemplating robbing an armored car. It's farther outside the law than Easy has ever traveled, but his daughter, Feather, needs a medical treatment that costs far more than Easy can earn or borrow in time. And his friend Mouse tells him it's a cinch. Then another friend, Saul Lynx, offers a job that might solve Easy's problem without jail time. He has to track the disappearance of an eccentric, prominent attorney. His assistant of sorts, the beautiful "Cinnamon" Cargill, is gone as well. Easy can tell there is much more than he is being told: Robert Lee, his new employer, is as suspect as the man who disappeared. But his need overcomes all concerns, and he plunges into unfamiliar territory, from the newfound hippie enclaves to a vicious plot that stretches back to the battlefields of Europe.
Author: Marjory Bennett Publisher: Xlibris Corporation ISBN: 1477160418 Category : Poetry Languages : en Pages : 517
Book Description
I chose the title “A Poemers’ Poemerings” because it means (for me), that of someone to whom is always writing, about something, anything, and its odd and catchy at the same time, and it’s the main title for the series that I am writing in volumes, too many to put all into one book. I think of my poems, “all”, as individual artworks, all their own, a completeness – from start to finish, a journey, a path, a message that will inspire, mesmerize, intrigue, and take you to that deepness that hasn’t been felt or known of your own self. Allow yourself to think for out there to see what each one is telling you! Envision the poem and let yourself see the answers to your own thoughts of these pieces of artworks.
Author: Surazeus Astarius Publisher: Lulu.com ISBN: 1387250671 Category : Poetry Languages : en Pages : 538
Book Description
Takomiad of Surazeus - Goddess of Takoma presents 125,667 lines of verse in 2,590 poems, lyrics, ballads, sonnets, dramatic monologues, eulogies, hymns, and epigrams written by Surazeus 1984 to 1992.
Author: Veronica Neill Publisher: iUniverse ISBN: 1450259154 Category : Fiction Languages : en Pages : 234
Book Description
For Penny Lane, her career and her engagement are a convoluted mess. An "accidental" religious rock star, she sings with the band Save the Chukkas under the stage name of Margo Steale; she's engaged to fellow band member, Lenny Blue, who proposed to her on stage during the Grammy Awards. But she realizes she loves Lenny more like a friend than a future husband. This realization becomes very clear during a chance encounter with Dr. Marc Hawthorne, a local black scholar and elementary school teacher. As a romance between Penny and Marc blooms and moves forward quickly, Penny tells Lenny that she cannot marry him; a media frenzy ensues. But the situation becomes even more complex when Lenny turns up dead. The first rumors hint at suicide, though investigators are also considering his death a homicide with possible involvement by Penny. Can Marc trust that his new love is a victim of "wrong place, wrong time" syndrome? When the truth finally tumbles out during Lenny's funeral, the final pieces of the puzzle show a deeper fracture that can only be healed by love.
Author: M. R. Duncan-Taylor Publisher: Xlibris Corporation ISBN: 1669880710 Category : Fiction Languages : en Pages : 184
Book Description
Nedjem Thutmosid has been raised by her godfather, Djau, in Assyria, and later the Egyptian countryside- having no idea that they were on the run from the Kings soldiers. When Nedjem discovers the truth about her parentage and a secret engagement to the future Qore of Nubia, she in unsure how to feel. Tossed into a world of plots and warcraft, all in the faraway city of Kush, Nedjem realizes she has no idea who she really is, or even what she wants. Torn between the call of duty- paired with a call to arms by her Aunt Ankhesenamun- and her old life on her fathers farm, Nedjem must decide what it is that she truly desires: A crown soaked in blood, or a simple life of obscurity. Complicated by her feelings for the fiercely intelligent Princess of Kush, and a distaste for her fiance, Nedjem risks loosing everything her Aunt has fought so hard for. But is a legacy of death really worth fighting for?
Author: Elsa Simões Lucas Freitas
Author: Elsa Simões Lucas Freitas
Author: Justine Saracen
Author: JOSEPH ANDERSON
Author: Jamie Michaels
Author: Walter Mosley
Author: Marjory Bennett
Author: 
Author: Surazeus Astarius
Author: Veronica Neill
Author: M. R. Duncan-Taylor