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Author: Andrea Hiott Publisher: Ballantine Books ISBN: 0345521447 Category : History Languages : en Pages : 514
Book Description
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Author: Andrea Hiott Publisher: Ballantine Books ISBN: 0345521447 Category : History Languages : en Pages : 514
Book Description
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Author: John Harold Haynes Publisher: Haynes Publications ISBN: 9780856964947 Category : Volkswagen Beetle automobile Languages : en Pages : 207
Book Description
Models covered: Volkswagen Beetle 1285 cc (78.3 cu in). Volkswagen Beetle 1493 cc (91.1 cu in). Does not cover 1302/1303 Super Beetles, 1300A or any model with 1200 or 1600 cc engine
Author: Bill Fisher Publisher: Penguin ISBN: 9780912656038 Category : Transportation Languages : en Pages : 184
Book Description
Fire and ice . . . that’s what you get when you take the cool looks of the Volkswagen Beetle, Bus, Karmann Ghia, Thing, Squareback or Fastback and unleash the hot performance of the air-cooled VW engine. How to hot Rod Volkswagen Engines gives the real skinny for breathing-on, blueprinting and bulletproofing your air-cooled Vee-dub. Street, custom, kit car, off-road, or full-race, this book gives you all the air-cooled engine-building basics to find and put to the pavement hidden horsepower. Includes tips on carburetion, ignition and exhaust tuning, case beefing, cylinder-head flow work, camshaft selection, lubrication and cooling upgrades, 6-to 12-volt conversions and much more. Plus there’s a natty 6-page history of the origins of the first air-cooled VW engines. Go ahead. You deserve it! Double or triple the output of your air-cooled Volkswagen. Or add 10-15 horsepower with easy bolt-on mods. Mild or wild, do it the right way—with this book. More than 300 photos, drawings and charts to guide you through your VW’s innards. And don’t look back.
Author: Prescott Phillips Publisher: CarTech Inc ISBN: 1613254334 Category : Transportation Languages : en Pages : 145
Book Description
Covers rebuilding the VW Type 1, 2, and 3 engines beginning in the year 1961, when a significant redesign improved the reliability, durability, and horsepower of the basic initial design. For more than 70 years, automotive enthusiasts and the public in general have embraced the VW air-cooled engine for its simplicity, its capacity to be modified, and its bulletproof reliability. Offering beautiful color photos and insightful step-by-step captions for expertly rebuilding Volkswagen air-cooled engines, this book will provide in-depth hands-on information for disassembly, inspection, machining, parts selection, preassembly, final assembly, installation, and tuning. Not only are the procedures for rebuilding covered in depth but engine model types, identification codes, specifications, and details are also covered in a manner that allows the user to source a good later-model candidate for rebuilding and helps retrofit the modern engine designs into earlier chassis. One of the most widely used and versatile internal combustion engines in the world, this engine has powered VW Beetles, Buses, Porsche 914s, off-road buggies and rails, formula race cars, and many other machines both on and off-road. If you have any interest in reviving your old VW, or perhaps are researching purchasing one, this handy guide will cover all the bases in bringing that old air-cooled powerplant back to life.
Author: John Gunnell Publisher: Motorbooks ISBN: 0760359350 Category : Transportation Languages : en Pages : 272
Book Description
Volkswagens are some of the most iconic and easily recognizable cars on the road, and The Complete Book of Classic Volkswagens is your definitive visual encyclopedia. The classic air-cooled Volkswagen Beetle, officially the Volkswagen Type 1, is regarded as one of the most important and well-engineered vehicles of the twentieth century. It was the most popular imported car in America in the 1960s, and before that it enjoyed a humble beginning as "the people's car" in its native Germany. The Complete Book of Classic Volkswagens encompasses the evolution of the popular Beetle as well as other variations of Volkswagen's air-cooled cars, vans, and trucks. Thoroughly illustrated, this is an invaluable reference to Volkswagen's collectible and iconic cars. The history of VW automobiles is just as colorful as the hues they were manufactured in, and this book illustrates the full story. German automakers originally sought to supply their countrymen with an automobile that was easy to mass produce. By 1938, they finalized the design for the VW "Bug"--the first rear-engined, rear-wheel-drive configured car. In its heyday, the rounded Beetle was produced at a rate of more than one million per year. Today, with more than 23 million cars built, the Beetle holds the record as the most-produced passenger car of all time. But the Beetle is only one part of The Complete Book of Classic Volkswagens. The rest--from Type 2 vans, pick-ups, and campers to the Type 113 "Super Beetle"--is included here. If you're the owner of a Volkswagen or if you just love their iconic look and you're interested in their evolution, this book deserves a place on your bookshelf.
Author: Jon M. Quigley Publisher: CRC Press ISBN: 1000113515 Category : Computers Languages : en Pages : 736
Book Description
The book provides a comprehensive approach to configuration management from a variety of product development perspectives, including embedded and IT. It provides authoritative advice on how to extend products for a variety of markets due to configuration options. The book also describes the importance of configuration management to other parts of the organization. It supplies an overview of configuration management and its process elements to provide readers with a contextual understanding of the theory, practice, and application of CM. The book illustrates the interplay of configuration and data management with all enterprise resources during each phase of a product lifecycle.
Author: Andrea Hiott
Author: Andrea Hiott
Author: John Harold Haynes
Author: Bill Fisher
Author: John Muir
Author: Prescott Phillips
Author: John Gunnell
Author: John Harold Haynes
Author: 
Author: United States. Congress. House
Author: Jon M. Quigley