Author: Claus Ebster
Publisher: Business Expert Press
ISBN: 1631571133
Category : Business & Economics
Languages : en
Pages : 289
Book Description
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
Store Design and Visual Merchandising, Second Edition
Author: Claus Ebster
Publisher: Business Expert Press
ISBN: 1631571133
Category : Business & Economics
Languages : en
Pages : 289
Book Description
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
Publisher: Business Expert Press
ISBN: 1631571133
Category : Business & Economics
Languages : en
Pages : 289
Book Description
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
Visual Merchandising and Store Design Workbook
Author: Greg M. Gorman
Publisher: St Media Group International Incorporated
ISBN: 9780944094204
Category : Business & Economics
Languages : en
Pages : 112
Book Description
The purpose of this workbook is to introduce the concept of store design from a design direction. It is fully intended for students and store owners. It allows the reader to fully understand all aspects of the retail store requirements and how they all have an effect on the final product, the store. -- Introduction.
Publisher: St Media Group International Incorporated
ISBN: 9780944094204
Category : Business & Economics
Languages : en
Pages : 112
Book Description
The purpose of this workbook is to introduce the concept of store design from a design direction. It is fully intended for students and store owners. It allows the reader to fully understand all aspects of the retail store requirements and how they all have an effect on the final product, the store. -- Introduction.
Visual Merchandising and Display
Author: Martin M. Pegler
Publisher: Bloomsbury Publishing USA
ISBN: 1501315293
Category : Business & Economics
Languages : en
Pages : 416
Book Description
Revised edition of Visual merchandising and display, c2012.
Publisher: Bloomsbury Publishing USA
ISBN: 1501315293
Category : Business & Economics
Languages : en
Pages : 416
Book Description
Revised edition of Visual merchandising and display, c2012.
VM+SD
Author: Greg M. Gorman
Publisher:
ISBN: 9780944094204
Category : Lighting
Languages : en
Pages : 111
Book Description
Publisher:
ISBN: 9780944094204
Category : Lighting
Languages : en
Pages : 111
Book Description
Retail Desire
Author: Johnny Tucker
Publisher: Rotovision
ISBN: 9782880468064
Category : Art
Languages : en
Pages : 160
Book Description
Explains the visual merchandisers creative process and how they use design to attract customers.
Publisher: Rotovision
ISBN: 9782880468064
Category : Art
Languages : en
Pages : 160
Book Description
Explains the visual merchandisers creative process and how they use design to attract customers.
Store Design and Visual Merchandising
Author: Claus Ebster
Publisher:
ISBN: 9781785395765
Category : Display of merchandise
Languages : en
Pages :
Book Description
In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading this book, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see.
Publisher:
ISBN: 9781785395765
Category : Display of merchandise
Languages : en
Pages :
Book Description
In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading this book, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see.
Store Presentation & Design
Author: Martin M. Pegler
Publisher: Visual Reference Publications
ISBN: 9781584710356
Category : Architecture
Languages : en
Pages : 188
Book Description
Store Presentation & Design showcases the very best in store visual merchandising...demonstrating how the creative use of design, architecture, lighting, fixturing, and merchandise presentation and display can turn selling space into sales. This book illustrates how store design, visual merchandising, and display have become closely inter-related and keeps you abreast of the latest trends in new materials, fixturing, lighting, interior design, store layout, props and signage. Learn why the store itself is the most influential salesperson... it 's the store's design and displays that showcase the merchandise, project the store's image, entice the customer to buy, and create a customer's most lasting impression.
Publisher: Visual Reference Publications
ISBN: 9781584710356
Category : Architecture
Languages : en
Pages : 188
Book Description
Store Presentation & Design showcases the very best in store visual merchandising...demonstrating how the creative use of design, architecture, lighting, fixturing, and merchandise presentation and display can turn selling space into sales. This book illustrates how store design, visual merchandising, and display have become closely inter-related and keeps you abreast of the latest trends in new materials, fixturing, lighting, interior design, store layout, props and signage. Learn why the store itself is the most influential salesperson... it 's the store's design and displays that showcase the merchandise, project the store's image, entice the customer to buy, and create a customer's most lasting impression.
Great Retail Displays
Author: Visual Merchandising and Store
Publisher: Rockport Pub
ISBN: 9781564961143
Category : Display of merchandise
Languages : en
Pages : 158
Book Description
Publisher: Rockport Pub
ISBN: 9781564961143
Category : Display of merchandise
Languages : en
Pages : 158
Book Description
Designed to Sell
Author: Alessandra Wood
Publisher: Routledge
ISBN: 0429796633
Category : Architecture
Languages : en
Pages : 278
Book Description
Designed to Sell presents an engaging account of mid-twentieth-century department store design and display in America from the 1930s to the 1960s. It traces the development of postwar philosophies of retail design that embodied aesthetics and function and new modes of merchandise display, resulting in the emergence of a new type of industrial designer. The evolution of aesthetics in department stores during this period reflected larger cultural shifts in consumer behaviour and lifestyle. Designed to Sell explores these changes using five key case studies and original archival sources to reveal the link between designers and consumption beyond the design of individual objects. It argues that design is not simply connected to retail consumption, but that it is capable of controlling how and where customers shop and what they are drawn to purchase. This book contextualises this discussion and brings it up to date for students and scholars interested in design, retail, and interior history.
Publisher: Routledge
ISBN: 0429796633
Category : Architecture
Languages : en
Pages : 278
Book Description
Designed to Sell presents an engaging account of mid-twentieth-century department store design and display in America from the 1930s to the 1960s. It traces the development of postwar philosophies of retail design that embodied aesthetics and function and new modes of merchandise display, resulting in the emergence of a new type of industrial designer. The evolution of aesthetics in department stores during this period reflected larger cultural shifts in consumer behaviour and lifestyle. Designed to Sell explores these changes using five key case studies and original archival sources to reveal the link between designers and consumption beyond the design of individual objects. It argues that design is not simply connected to retail consumption, but that it is capable of controlling how and where customers shop and what they are drawn to purchase. This book contextualises this discussion and brings it up to date for students and scholars interested in design, retail, and interior history.
Silent Selling
Author: Judy Bell
Publisher: Bloomsbury Publishing USA
ISBN: 1501315498
Category : Business & Economics
Languages : en
Pages : 448
Book Description
This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.
Publisher: Bloomsbury Publishing USA
ISBN: 1501315498
Category : Business & Economics
Languages : en
Pages : 448
Book Description
This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.