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Author: Claus Ebster Publisher: Business Expert Press ISBN: 1631571133 Category : Business & Economics Languages : en Pages : 289
Book Description
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
Author: Claus Ebster Publisher: Business Expert Press ISBN: 1631571133 Category : Business & Economics Languages : en Pages : 289
Book Description
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
Author: Visual Merchandising and Store Design Ma Publisher: Watson-Guptill Publications ISBN: 9780823074945 Category : Display of merchandise Languages : en Pages : 0
Book Description
Visual presentation of merchandise has expanded beyond traditional forms in stores and windows and into new establishments. This collection features the best of those presentations, including apparel accessories and specialty items.
Author: Greg M. Gorman Publisher: St Media Group International Incorporated ISBN: 9780944094204 Category : Business & Economics Languages : en Pages : 112
Book Description
The purpose of this workbook is to introduce the concept of store design from a design direction. It is fully intended for students and store owners. It allows the reader to fully understand all aspects of the retail store requirements and how they all have an effect on the final product, the store. -- Introduction.
Author: Jean-Noël Kapferer Publisher: Kogan Page Publishers ISBN: 0749464925 Category : Business & Economics Languages : en Pages : 408
Book Description
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Author: Martha Brockenbrough Publisher: Feiwel & Friends ISBN: 1250308038 Category : Young Adult Nonfiction Languages : en Pages : 434
Book Description
A riveting, meticulously researched, and provocative biography of Donald J. Trump from the author of Alexander Hamilton, Revolutionary. Born into a family of privilege and wealth, he was sent to military school at the age of 13. After an unremarkable academic career, he joined the family business in real estate and built his fortune. His personal brand: sex, money and power. From no-holds-barred reality TV star to unlikely candidate, Donald J. Trump rose to the highest political office: President of the United States of America. Learn fascinating details about his personal history, including: -Why Trump’s grandfather left Germany and immigrated to America -Why Woodie Guthrie wrote a song criticizing Trump’s father -How Trump’s romance with Ivana began—and ended -When Trump first declared his interest in running for President Discover the incredible true story of America’s 45th President: his questionable political and personal conduct, and his unprecedented rise to power. Richly informed by original research and illustrated throughout with photographs and documents, Unpresidented is a gripping and important read.
Author: Martin M. Pegler Publisher: ISBN: Category : Business & Economics Languages : en Pages : 344
Book Description
This best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.
Author: Judy Bell Publisher: Bloomsbury Publishing USA ISBN: 1501315498 Category : Business & Economics Languages : en Pages : 448
Book Description
This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.
Author: Claus Ebster
Author: Claus Ebster
Author: Martin M. Pegler
Author: Visual Merchandising and Store Design Ma
Author: Gianfranco Giacoma-Caire
Author: Greg M. Gorman
Author: Jean-Noël Kapferer
Author: Martha Brockenbrough
Author: Martin M. Pegler
Author: Judy Bell
Author: Franz Wohlwend