Visual Literacy Wookbook for Graphic Design and Fine Art Students PDF Download

Author: David Moyer
Publisher: Oxford University Press, USA
ISBN: 9780190853426
Category : Art
Languages : en
Pages : 148

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Book Description
Appropriate for both graphic designers and fine artists, Visual Literacy Workbook: For Graphic Design and Fine Art Students provides a detailed approach to understanding visual imagery. The text presents a wide range of fine art, graphic, and digital examples and is divided into two major parts: visual form and visual content. As students cover new material in the workbook, concepts are reinforced and synthesized, resulting in a comprehensive understanding of form and content. Upon completion of the text, students are well-prepared to participate in the design process and further interpret visual content.

Author: Pamela Sachant
Publisher: Good Press
ISBN:
Category : Art
Languages : en
Pages : 614

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Book Description
Introduction to Art: Design, Context, and Meaning offers a deep insight and comprehension of the world of Art. Contents: What is Art? The Structure of Art Significance of Materials Used in Art Describing Art - Formal Analysis, Types, and Styles of Art Meaning in Art - Socio-Cultural Contexts, Symbolism, and Iconography Connecting Art to Our Lives Form in Architecture Art and Identity Art and Power Art and Ritual Life - Symbolism of Space and Ritual Objects, Mortality, and Immortality Art and Ethics

Author: Debbie Millman
Publisher: Skyhorse Publishing Inc.
ISBN: 1581154968
Category : Art
Languages : en
Pages : 249

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Book Description
Take a peek inside the heads of some of the world’s greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work. How to Think Like a Great GraphicDesigners offers a rare opportunity to observe and understand the giants of the industry. Designers interviewed include: —Milton Glaser —Stefan Sagmeister —David Carson —Paula Scher —Abbott Miler —Lucille Tenazas —Paul Sahre —Emily Oberman and Bonnie Siegler —Chip Kidd —James Victore —Carin Goldberg —Michael Bierut —Seymour Chwast —Jessica Helfand and William Drenttel —Steff Geissbuhler —John Maeda Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author: Gavin Ambrose
Publisher: A&C Black
ISBN: 2940411611
Category : Design
Languages : en
Pages : 196

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Book Description
Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.

Author: James Elkins
Publisher: Routledge
ISBN: 1135905339
Category : Art
Languages : en
Pages : 226

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Book Description
What does it mean to be visually literate? Does it mean different things in the arts and the sciences? In the developed West or in developing nations? This groundbreaking collection explores what impact the new concept of "visual literacy" has on art history.

Author: Felice Frankel
Publisher: Yale University Press
ISBN: 0300176449
Category : Design
Languages : en
Pages : 161

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Book Description
Helps scientists and engineers to communicate research results by showing how to create effective graphics for use in journal submissions, grant proposals, conference posters, presentations and more.

Author: Alex W. White
Publisher: Simon and Schuster
ISBN: 1581157800
Category : Design
Languages : en
Pages : 227

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Book Description
This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author: Sean Adams
Publisher: Rockport Publishers
ISBN: 1616736348
Category : Design
Languages : en
Pages : 240

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Book Description
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Author: Ferdinanda Florence
Publisher: Cognella Academic Publishing
ISBN: 9781516583591
Category :
Languages : en
Pages :

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Book Description
Written to engage and inspire students with little or no previous experience in studio art or art history, the third edition of Approaches to Art: A New Introduction to Art History employs an accessible postmodern approach to a general education course, introducing readers to seminal works of art throughout time. This edition features increased coverage of art by people of color and women, exposing students to diverse artists and restructuring the ways in which "key figures" and "important artists" are introduced to them. The text features more than 100 new images and a timely focus on issues of agency, identity, and social equity. The book includes the essential information presented in an introductory art history course--visual elements, principles of design, style, media, and historical context--in a compelling format that encourages critical thinking and multicultural visual literacy. Students learn not only the parts of art, but also develop a deeper understanding of art's power to communicate on multiple levels--universal, cultural, and personal.

Author: Ellen Lupton
Publisher: Chronicle Books
ISBN: 1616893443
Category : Design
Languages : en
Pages : 250

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Book Description
How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems