Visual Identity Mastery: Logo Design Essentials for Branding Success PDF Download

Author: Ava Brown
Publisher: Daniel O Brien
ISBN:
Category : Art
Languages : en
Pages : 103

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Book Description
Unlock the secrets of successful branding with "Visual Identity Mastery: Logo Design Essentials for Branding Success." This comprehensive guide delves into the art and science of logo design and provides a holistic approach to creating powerful and memorable visual identities. Explore the fundamental principles of design, including color theory, typography trends, and digital design best practices. Learn the psychology behind color and typography and how to harness their power to convey your brand's message effectively. Master the art of logo design with step-by-step instructions, case studies, and inspiration from industry leaders. Discover the latest graphic design trends and technologies, and stay ahead of the curve with emerging practices. "Visual Identity Mastery" empowers designers, marketers, and business owners to develop visually stunning and strategically sound brand identities that captivate audiences and drive success. With practical advice, insightful case studies, and a comprehensive look at the industry, this book is an indispensable resource for anyone looking to master visual identity design.

Author: Ava Brown
Publisher: Daniel O Brien
ISBN:
Category : Art
Languages : en
Pages : 103

View

Book Description
Unlock the secrets of successful branding with "Visual Identity Mastery: Logo Design Essentials for Branding Success." This comprehensive guide delves into the art and science of logo design and provides a holistic approach to creating powerful and memorable visual identities. Explore the fundamental principles of design, including color theory, typography trends, and digital design best practices. Learn the psychology behind color and typography and how to harness their power to convey your brand's message effectively. Master the art of logo design with step-by-step instructions, case studies, and inspiration from industry leaders. Discover the latest graphic design trends and technologies, and stay ahead of the curve with emerging practices. "Visual Identity Mastery" empowers designers, marketers, and business owners to develop visually stunning and strategically sound brand identities that captivate audiences and drive success. With practical advice, insightful case studies, and a comprehensive look at the industry, this book is an indispensable resource for anyone looking to master visual identity design.

Author: Kevin Budelmann
Publisher: Rockport Publishers
ISBN: 1610580680
Category : Design
Languages : en
Pages : 209

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Book Description
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Author: Kevin Budelmann
Publisher: Rockport Publishers
ISBN: 1631597094
Category : Design
Languages : en
Pages : 235

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Book Description
Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

Author: Rob Meyerson
Publisher: Business Expert Press
ISBN: 1637421567
Category : Business & Economics
Languages : en
Pages : 233

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Book Description
You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Author: Catharine Slade-Brooking
Publisher: Laurence King Publishing
ISBN: 1780679807
Category : Design
Languages : en
Pages : 427

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Book Description
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 1118418743
Category : Design
Languages : en
Pages : 338

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Book Description
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Author: Sean Adams
Publisher: Rockport Publishers
ISBN: 1616736348
Category : Design
Languages : en
Pages : 240

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Book Description
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Author: Scarlett Adams
Publisher: Daniel O Brien
ISBN:
Category : Design
Languages : en
Pages : 81

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Book Description
Embrace the fundamentals of graphic design with this comprehensive guide that empowers you to master the basics of visual communication and branding. From the core principles of design to the practical application of tools and techniques, this book provides a thorough foundation for understanding and creating impactful visual content. Explore the theories behind color theory, typography, layout design, and visual hierarchy, and gain insights into the essential elements of effective branding. Discover the creative process that transforms concepts into stunning visual masterpieces, utilizing industry-standard design software such as Photoshop and Illustrator. Learn how to craft eye-catching logos, incorporate vector graphics into your designs, and apply design elements and techniques to create visually engaging imagery. Whether you're a beginner seeking to unlock your design potential or a seasoned professional looking to enhance your skills, this book serves as an invaluable resource for navigating the complexities of graphic design. With practical examples, real-world case studies, and insights into design trends, you'll gain the knowledge and confidence to elevate your visual communication to new heights.

Author: David Airey
Publisher: New Riders
ISBN: 0321702727
Category : Computers
Languages : en
Pages : 218

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Book Description
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last