Visual Communication PDF Download

Author: International Visual Literacy Association. Conference
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 540

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Author: Richard D. Lewis
Publisher: Transcreen Publications
ISBN: 9780953439812
Category : Business & Economics
Languages : en
Pages : 120

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Book Description
This book provides the reader with a diagrammatic introduction to cross-cultural communication across 28 different nationalities.

Author: Giorgia Aiello
Publisher: SAGE
ISBN: 152641712X
Category : Social Science
Languages : en
Pages : 308

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Book Description
Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students′ own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.

Author: Giorgia Aiello
Publisher: SAGE
ISBN: 152641712X
Category : Social Science
Languages : en
Pages : 308

View

Book Description
Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students′ own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.

Author: Linda Fu
Publisher:
ISBN:
Category : Branding (Marketing)
Languages : en
Pages : 164

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Author: Basil Hatim
Publisher:
ISBN: 9780859894975
Category : Language Arts & Disciplines
Languages : en
Pages : 235

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Book Description
While the literature on either contrastive linguistics or discourse analysis has grown immensely in the last twenty years, very little of it has ventured into fusing the two perspectives. Bearing in mind that doing discourse analysis without a contrastive base is as incomplete as doing contrastive analysis without a discourse base, the specific aim of this book is to argue that translation can add depth and breadth to both contrastive linguistics as well as to discourse analysis. Authentic data from both spoken and written English is used throughout to add clarity to theoretical insights gained from the study of discourse processing. Each aspect of the model proposed for the analysis of texts is related separately to a problem of language processing and in domains as varied as translation, interpreting, language teaching etc. The global objectives pursued in this volume are the training of future linguists and the sensitization of users of language in general to the realities of discourse.

Author: Nicholas Mirzoeff
Publisher: Taylor & Francis
ISBN: 1000891585
Category : Art
Languages : en
Pages : 341

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Book Description
In the fully rewritten third edition of this classic text, Nicholas Mirzoeff introduces visual culture as visual activism, or activating the visible. In this view, visual culture is a practice: a way of doing, making, and seeing. The 12 new chapters begin with five foundational concepts, including Indigenous ways of seeing, visual activism in the wake of slavery, and unfixing the gaze. The second section outlines three currently successful tactics of visual activism: removal of statues and monuments; restitution of cultural property; and practices of repair and reparations. The final section addresses catastrophe and trauma, from Palestine’s Nakba to the climate disaster and the intersections of plague and war. Each section also includes new, in-depth case studies called "Visualizations," ranging from oil painting to Kongo power figures and the mediated practice of taking a knee. Engaging with questions of racializing, colonialism, and undoing gender throughout, this edition maps the activist turn in the field since 2014 and sets directions for its future expansion. This is a key text in visual culture studies and an essential resource for research and teaching in the field.

Author: Rick Williams
Publisher: Routledge
ISBN: 1135610142
Category : Art
Languages : en
Pages : 489

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Book Description
This visual literacy text introduces the application of intuitive intelligence to a visual context. For students in visual literacy & visual communication courses.

Author: Roxanne M. O'Connell
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN: 9781433122224
Category : Aesthetics
Languages : en
Pages : 0

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Book Description
Based on Web design «best practices» and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns - a «pattern language.»

Author: Evripides Zantides
Publisher: Cambridge Scholars Publishing
ISBN: 1527543323
Category : Literary Criticism
Languages : en
Pages : 673

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Book Description
The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.