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Author: Fred Kerr Publisher: Pen and Sword Transport ISBN: 1526793326 Category : Transportation Languages : en Pages : 249
Book Description
When British Railways (BR) was privatised in April 1994 a series of passenger franchises was created that included services on both the East Coast Main Line (ECML) and competing West Coast Main Line (WCML) routes. The WCML franchise was won by Virgin Trains and it quickly set about improving service by introducing a range of standard trainsets to replace the variety of traction fleets that it had inherited. It also became a constant critic of Government policy which promised much but offered little as the company found itself battling to establish the standards of service that it had promised within its franchise agreement but found other bodies within the industry reluctant to support. Fred Kerr lives at Southport hence his nearness to the WCML and his book seeks to illustrate the period of changes that Virgin Trains initiated from the immediate application of a startling livery to the introduction of new trainsets and the problems of establishing a new timetable to make the most of the new trainsets. The operation of the WCML franchise identified problems with both the nature and structure of the franchise system which were exemplified when the company finally managed to win the ECML franchise although it surrendered the latter when major problems were identified by the company. The company subsequently lost the WCML franchise and hence its involvement with train operations within the United Kingdom and Fred Kerr’s book seeks to explain the history of Virgin Trains involvement in train operations through a comprehensive collection of photographs showing the traction fleet that it inherited and the new fleets it introduced to service.
Author: Fred Kerr Publisher: Pen and Sword Transport ISBN: 1526793342 Category : Transportation Languages : en Pages : 130
Book Description
When British Railways (BR) was privatised in April 1994 a series of passenger franchises was created that included services on both the East Coast Main Line (ECML) and competing West Coast Main Line (WCML) routes. The WCML franchise was won by Virgin Trains and it quickly set about improving service by introducing a range of standard trainsets to replace the variety of traction fleets that it had inherited. It also became a constant critic of Government policy which promised much but offered little as the company found itself battling to establish the standards of service that it had promised within its franchise agreement but found other bodies within the industry reluctant to support. Fred Kerr lives at Southport hence his nearness to the WCML and his book seeks to illustrate the period of changes that Virgin Trains initiated from the immediate application of a startling livery to the introduction of new trainsets and the problems of establishing a new timetable to make the most of the new trainsets. The operation of the WCML franchise identified problems with both the nature and structure of the franchise system which were exemplified when the company finally managed to win the ECML franchise although it surrendered the latter when major problems were identified by the company. The company subsequently lost the WCML franchise and hence its involvement with train operations within the United Kingdom and Fred Kerr’s book seeks to explain the history of Virgin Trains involvement in train operations through a comprehensive collection of photographs showing the traction fleet that it inherited and the new fleets it introduced to service.
Author: Great Britain. Parliament. House of Commons. Transport Committee Publisher: The Stationery Office ISBN: 9780215522221 Category : Business & Economics Languages : en Pages : 426
Book Description
The White Paper, 'Delivering a sustainable railway' (Cm. 7176, ISBN 9780101717625) published on July 2007 and set the Government's general vision for the railways for the next thirty years. Network Rail's engineering overruns at New Year 2008 caused tremendous inconvenience to passengers across the country and inevitably shaped the Committee's oral evidence sessions. The Committee's investigation, along with analyses from the Office of Rail Regulation (ORR) have led them to believe that the engineering overruns are symptonatic of crucial system flaws which have to be resolved if there is to be any hope of getting a sustainable railway, as promised in the White Paper. This report covers both subjects
Author: Jon Groucutt Publisher: Kogan Page Publishers ISBN: 9780749441142 Category : Business & Economics Languages : en Pages : 564
Book Description
Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:introduction;learning objectives;chapter sub headings - key issues;chapter summary;exercises and questions for review and critical thinking.At the end of the book there are additional notes and references to support student learning.Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.FREE CD ROM FOR LECTURERSThe authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.CONTENTSIntroductionWhat is marketing?The business and marketing environmentEthical marketing and social responsibilityBuyer behaviourSegmenting, positioning and targetingMarketing researchMarketing and strategyProducts and brandsPrice and pricing strategiesPromotion part 1Promotion part 2People, physical evidence and processPlacement, distribution and logisticsMarketing across borders: the international dimensionApplication: bringing the elements togetherNotesReferenceIndexPlease view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt
Author: Scott McCabe Publisher: Routledge ISBN: 1136437428 Category : Business & Economics Languages : en Pages : 321
Book Description
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.
Author: Stuart Cole Publisher: Kogan Page Publishers ISBN: 9780749441029 Category : Business & Economics Languages : en Pages : 476
Book Description
Revised and updated to cover developments and thinking in transport economics, the book examines the application of economics techniques first, to commercial transport operations, second, to public policy issues and third, to the role of transport in its wider economic context.
Author: Hilary Blackman Publisher: Heinemann ISBN: 9780435446413 Category : Business & Economics Languages : en Pages : 340
Book Description
This full colour student book gives candidates a further five units to complete the Double Award. It is exactly matched to the specifications of OCR.
Author: Jack Avon Publisher: Apress ISBN: 1484265408 Category : Business & Economics Languages : en Pages : 348
Book Description
Financial modeling is a crucial concept for business leaders to understand and execute effectively, but few have the tools necessary to do so. While many professionals are familiar with financial statements and accounting reports, not many are truly proficient at building an accurate and practical financial model from the ground up. The Handbook of Financial Modeling provides these skills and so much more. Now in its second edition, The Handbook of Financial Modeling takes into account the new tech released since its successful initial release. Author Jack Avon uses his expertise to analyze the changes and improvements in industry-wide financial modeling through the past five years, in addition to instilling core concepts for readers of all experience levels. Approaching your company’s financial issues with a modeler’s perspective will transform and improve the rest of your business career’s trajectory. Financial professionals, students, business leaders, aspiring CFOs, and more will come away with all the tools necessary to precisely and efficiently monitor an organization’s assets and project future performance. The engaging case studies and Avon’s expert analysis leave you prepared to monitor and predict your organization’s finances effectively. Financial modeling’s latest technology is at your fingertips, and this book’s deep understanding of the topic ensures that you stay ahead of the pack. What You Will Learn Approach financial issues and solutions from a modeler's perspective Discover the importance of thinking about end users when developing a financial model Plan, design, and build a fully functional financial modelWho This Book Is For Analysts who would typically be middle management, VPs, and associates. It is also written for business graduates and MBA students.
Author: Des Dearlove Publisher: John Wiley & Sons ISBN: 1907293248 Category : Business & Economics Languages : en Pages : 159
Book Description
Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it? The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career: 1. Pick on someone bigger than you 2. Do the hippy, hippy shake 3. Haggle: everything's negotiable 4. Make work fun 5. Do right by your brand 6. Smile for the cameras 7. Don't lead sheep, herd cats 8. Move faster than a speeding bullet 9. Size does matter 10. Never lose the common touch Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.
Author: Richard Branson Publisher: Penguin ISBN: 0698168577 Category : Business & Economics Languages : en Pages : 402
Book Description
This is a book on leadership from someone who has never read a book on leadership in his life. While building the Virgin Group over the course of forty years, Richard Branson has never shied away from tackling seemingly outlandish challenges that others (including his own colleagues on many occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost. Now Branson gives an inside look at his strikingly different, swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world has always dubbed (with a wink) "the Virgin Way." This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box—an expression he despises—but Branson asserts that "you’ll never have to think outside the box if you refuse to let anyone build one around you."
Author: Des Dearlove Publisher: John Wiley & Sons ISBN: 9781841127668 Category : Business & Economics Languages : en Pages : 188
Book Description
In many ways, Richard Branson and his company the Virgin Group areunique. In an era dominated by strategists, Branson is anopportunist with an uncanny knack of sniffing out great deals whereothers hesitate or fear to tread. Never before has a single brandbeen so successfully deployed across such a diverse range of goodsand services. Branson is the ultimate brand builder. So how does he do it? Now bought completely up to date for thisnew edition, Business the Richard Branson Way, not onlyreveals the secrets of Branson's remarkable success but also drawsout the universal lessons and identifies strategies that can beapplied to any business or career. From picking on someone biggerthan you to moving faster than a speeding bullet, and from makingwork fun to keeping the common touch, you have in your hands thesecrets of phenomenal success. Contents Richard Branson Revisited The Life and Times of Richard Branson One Pick on Someone Bigger Than You Two Do the Hippy, Hippy Shake Three Haggle - Everything's Negotiable Four Make Work Fun Five Do Right By Your Brand Six Smile for the Cameras Seven Don't Lead Sheep, Herd Cats Eight Faster than a Speeding Bullet Nine Size Does Matter Ten Never Lose the Common Touch How to Build a Brand the Branson Way Last Word
Author: Fred Kerr
Author: Fred Kerr
Author: Great Britain. Parliament. House of Commons. Transport Committee
Author: Jon Groucutt
Author: Scott McCabe
Author: Stuart Cole
Author: Hilary Blackman
Author: Jack Avon
Author: Des Dearlove
Author: Richard Branson
Author: Des Dearlove