Author: Randolph E. BucklinPublisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 90
Book Description
Viewpoints on the Changing Consumer Goods Distribution Scene
Author: Randolph E. BucklinPublisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 90
Book Description
Viewpoints on the Changing Consumer Goods Distribution Scene
Author: Randolph E. BucklinViewpoints on the Changing Consumer Goods Distribution Scene
Author: Dudley M. RuchPublisher:
ISBN:
Category : Brand choice
Languages : en
Pages : 26
Book Description
Managing the Supply Chain
Author: J.L. GattornaPublisher: Bloomsbury Publishing
ISBN: 134924841X
Category : Business & Economics
Languages : en
Pages : 378
Book Description
This text takes an updated view of the issues involved in supply chain management in today's business environment. In the 1990s, many businesses have gone through a number of changes, in particular through focusing on core activities and divesting themselves of many of the support functions traditionally carried out 'in house'. This development has led to the necessity for a broader concept of logistics that embraces the functions of both suppliers and customers into an integrated supply chain. The consequence of this is that the fundamental disciplines of logistics management must be reviewed and modified. Within this framework, the text addresses topics such as: - Value chain analysis - Activity based costing - Strategic partnerships and alliances - International operations - Optimisation - Best practice and benchmarking The book is ideal for students and practitioners in the field of logistics and supply chain management.
Journal of Retailing
Author: New York University. Institute of Retail ManagementPublisher:
ISBN:
Category :
Languages : en
Pages : 700
Book Description
Marketing Science
Author: Decision Criteria for New Product Acceptance and Success
Author: Edward W. MclaughlinPublisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
Book Description
Despite the rapid surge of new product introductions into the grocery product distribution system, relatively little is known about the process and acceptance criteria of trade buyers. In this work, Edward McLaughlin and Vithala Rao examine the crucial role played by trade buyers, and its place in the success of new product introduction. Their study integrates scholarly research and industry information as it explores the various processes used by manufacturers and trade intermediaries in developing and introducing new products. The book begins with a background survey of the overall structure of U.S. grocery distribution, along with a discussion of the key participants in new product introduction and their standard operating procedures. A broad framework for analyzing new product introductions is presented, and various methodologies that are useful in the process are explained. This is followed by an account of the extensive research conducted by the authors, focusing on new product acceptance by trade buyers, and drawn from three sources: publicly available information, survey data of actual buyer decisions, and buyer decisions based on hypothetical descriptions of new products. The statistical results on the relative importance of decision criteria are used to develop several management tools, including an expert system. The work concludes with a discussion of the implications of these results for marketing managers, procurement executives, and public policy makers. This book will be an important reference tool for practitioners involved in product procurement, as well as for students of marketing and sales.
Publications
Author: Marketing Science InstitutePublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 76
Book Description
Working Papers in Agricultural Economics
Author: The Strategic Role of Supermarket Buyer Intermediaries in New Product Selection
Author: Edward William McLaughlinPublisher:
ISBN:
Category :
Languages : en
Pages : 48
Book Description