YouTube and Video Marketing PDF Download

Author: Greg Jarboe
Publisher: John Wiley & Sons
ISBN: 111820381X
Category : Business & Economics
Languages : en
Pages : 533

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Book Description
Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

Author: Jeff Walker
Publisher: Jeff Walker
ISBN: 3988650161
Category : Business & Economics
Languages : en
Pages : 61

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Book Description
"Unlock the Power of YouTube Marketing with Our Exclusive eBook! Are you ready to take your digital presence to new heights? Dive into the world of YouTube marketing with our comprehensive eBook, designed to empower you with the knowledge and strategies needed to thrive in the competitive online landscape. 🚀 Why Choose YouTube Marketing? YouTube isn't just a video platform; it's a dynamic marketing channel with immense potential. Discover how to leverage this powerhouse to increase brand visibility, engage your target audience, and drive conversions. 📈 What's Inside? * Proven tactics for optimizing your YouTube channel * Strategies to boost video SEO and increase discoverability * Tips for creating compelling content that resonates with your audience * Techniques to enhance viewer engagement and build a loyal subscriber base * Insights into leveraging YouTube ads effectively * Guidelines for maximizing monetization opportunities * Exclusive hacks for navigating the YouTube algorithm * Case studies and success stories from top YouTube marketers 💡 Who Should Read This? Whether you're a seasoned marketer or just starting out, our eBook caters to all levels of expertise. From understanding the basics to implementing advanced strategies, this guide is your go-to resource for mastering YouTube marketing. 🎁 Bonus Content: As a special bonus, gain access to downloadable templates, checklists, and resources to streamline your YouTube marketing efforts. Ready to transform your YouTube presence into a marketing powerhouse? Grab your copy now and embark on a journey to YouTube marketing success! Subscribe, engage, and thrive in the digital era!" ORDER NOW.

Author: Leslie Butterfield
Publisher: Routledge
ISBN: 0750644796
Category : Business & Economics
Languages : en
Pages : 301

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Book Description
Excellence in Advertising comprises a collection of essays on the rudiments of advertising from Britain's top figures in the industry.

Author: Dave Chaffey
Publisher: Taylor & Francis
ISBN: 1000610918
Category : Business & Economics
Languages : en
Pages : 677

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Book Description
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Author: Jon Mowat
Publisher: Kogan Page Publishers
ISBN: 0749481587
Category : Business & Economics
Languages : en
Pages : 305

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Book Description
Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.

Author: Shu Chen Hou
Publisher: KOKOSHUNGSAN®
ISBN:
Category : Business & Economics
Languages : en
Pages : 107

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Book Description
Unleash the Power of Video Marketing and Achieve Unprecedented Success! 🚀 Dive into the world of "Video Marketing Triumphs: Revealing the Success Code!" 🚀 Unlock the secrets of captivating storytelling, engagement that converts, and strategies that make your videos shine in the digital age. In this comprehensive guide, you'll discover the proven blueprint for video marketing success, used by industry leaders and innovative creators. 📽️ Master the Art of Storytelling: Craft narratives that resonate, connect emotionally, and leave a lasting impact on your audience. 🔥 Drive Engagement: Harness the true potential of your videos with engagement strategies that create a devoted following and turn viewers into loyal customers. 🎥 Technical Mastery: From production to optimization, learn the technical wizardry that makes your videos stand out in a crowded digital landscape. 🌟 Personalization and Data Insights: Tailor your content, optimize your strategies, and harness the power of data for unparalleled success. 🌐 Future-Proof Your Approach: Stay ahead of the curve with insights into emerging trends like augmented reality, virtual reality, and interactive video experiences. Whether you're a seasoned marketer or a budding content creator, "Video Marketing Triumphs" equips you with the tools, knowledge, and inspiration to thrive in the world of online video. Don't miss your chance to elevate your brand, engage your audience, and achieve triumphs in video marketing! 📚 Grab your copy today and embark on a journey to video marketing success like never before! 📚

Author: Hugh Burkitt
Publisher: John Wiley & Sons
ISBN: 047006093X
Category : Business & Economics
Languages : en
Pages : 388

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Book Description
Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it’s likely that some operate in yours. Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today’s most revealing, readable and above all relevant lessons in Marketing Excellence.

Author: Dilly Borhas George
Publisher: OrangeBooks Publication
ISBN:
Category : Medical
Languages : en
Pages : 85

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Book Description
"Winning the health care race : Strategies for hospital marketing excellence in India " written by Dilly Borhas,provides a comprehensive guide on hospital marketing in the Indian context. The book delves in to various marketing tools and strategies that can help hospitals stay ahead in the competitive healthcare industry in India. The author has shared practical insights ,case studies, and examples to explain how hospitals can effectively market their services to attract and retain patients .This book serves as a valuable resource for hospital administrators, marketing professionals, and anyone interested in understanding the nuances of hospital marketing in India.

Author: RD king
Publisher: 大賢者外語
ISBN:
Category : Business & Economics
Languages : en
Pages : 65

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Book Description
Step-By-Step Blueprint Reveals How To Harness The Power Of Streaming Video And Periscope To Get Hordes Of Targeted Traffic! Live video streaming just might be the next ‘big thing’ in the world of digital marketing. And as every digital marketer should know, keeping up to date with the latest developments is key if you want to stay ahead of the competition. What’s more, is that live video streaming could end up being something that changes the whole world. In the same kind of way that cloud computing could potentially change the way all of our technology works and the way we do everything, live video streaming has potential to impact on every major aspect of our lives. This is an incredible opportunity then – to jump on board with something at this incredibly exciting inception point and to influence its trajectory and its impact on the world. Imagine if you had been around when the internet first launched and you had a book that could tell you exactly how to make the most of everything the web promised. Well, that’s exactly where you find yourself now. If you get involved with live video streaming now, you can solidify yourself as a massive presence here before other marketers get on board. But what is live video streaming? Just why does it hold so much promise? And how can you make sure that you’re doing it right? That’s what we’re going to find out, so hang onto your hats and get ready for an exciting ride into a brave new frontier in digital marketing! Below is the list of chapters that you are about to explore and experience the value: Chapter 1: What is Live Video Streaming? And What is Periscope? Chapter 2: The Marketing Potential for Streaming Chapter 3: Periscope Chapter 4: Your Strategy – Provide Value Chapter 5: How to Make Amazing Videos for Periscope Chapter 6: Top Tips for Generating More Viewers Chapter 7: The Other Platforms

Author: Mark Roberge
Publisher: John Wiley & Sons
ISBN: 1119047072
Category : Business & Economics
Languages : en
Pages : 227

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Book Description
Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist.