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Author: Joost van Dreunen Publisher: Columbia University Press ISBN: 0231552211 Category : Business & Economics Languages : en Pages : 317
Book Description
What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play content, and phenomena like e-sports and live streaming. What lessons can we draw from its major successes and failures about the future of entertainment? One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required reading for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.
Author: Joost van Dreunen Publisher: Columbia University Press ISBN: 0231552211 Category : Business & Economics Languages : en Pages : 317
Book Description
What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play content, and phenomena like e-sports and live streaming. What lessons can we draw from its major successes and failures about the future of entertainment? One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required reading for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.
Author: Liz Reed Publisher: HarperCollins ISBN: 9780062403599 Category : Juvenile Fiction Languages : en Pages : 0
Book Description
Liz and Jimmy Reed, the creators of the “Cuddles and Rage” webcomic, have whipped up a truly delectable picture book debut featuring the antics of competitive twin cherries who will do anything to outsweet…er, outsmart one another! For this pair of twin cherries, everything is a competition. If Girl Cherry can swing higher, Boy Cherry will boast that he can swing lower. If one is smarter, then the other is cooler. So when they enter a contest to build the best dessert ever, they immediately pit themselves against each other. But when you’re attached at the stem, there’s only so much you can do on your own. Things could be easy as pie—so to speak—if they put aside their differences and join forces. Will Boy Cherry and Girl Cherry cream the competition by working together…or will one try to be the cherry on top? With loveable characters and laugh-out-loud situations, Sweet Competition is the perfect addition to any child’s bookshelf. After all, there’s always room for dessert!
Author: Lucy Strange Publisher: Chicken House ISBN: 1761121847 Category : Juvenile Fiction Languages : en Pages : 236
Book Description
The Earl of Gosswater has died, and Agatha has been cast out of her ancestral home by her cruel cousin, Clarence. In a tiny tumbledown cottage, she struggles to adjust to her new life. And on the shores of Gosswater Lake, the spirit of another young girl will not rest...
Author: Alfie Kohn Publisher: Houghton Mifflin Harcourt ISBN: 9780395631256 Category : Business & Economics Languages : en Pages : 340
Book Description
Argues that competition is inherently destructive and that competitive behavior is culturally induced, counter-productive, and causes anxiety, selfishness, self-doubt, and poor communication.
Author: Greg Jarboe Publisher: John Wiley & Sons ISBN: 0470577827 Category : Business & Economics Languages : en Pages : 1013
Book Description
A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online
Author: Albert Moran Publisher: Routledge ISBN: 1134859988 Category : Business & Economics Languages : en Pages : 294
Book Description
Film Policy is the first comprehensive overview of the workings of the international film industry. The authors examine film cultures and film policy across the world, explaining why Hollywood cinema dominates the global film market, and the effects of the rise of television and video on the international industry. In a series of case studies drawn from North America, Europe, Latin America, Asia and Australia, the authors explore the relationship between Hollywood cinema product and national film cultures, and trace the development of international and national film policies, looking at issues of financing, regulation, protectionism and censorship.
Author: Masha Salazkina Publisher: Indiana University Press ISBN: 0253052041 Category : Performing Arts Languages : en Pages : 349
Book Description
For too long, the field of amateur cinema has focused on North America and Europe. In Global Perspectives on Amateur Film Histories and Cultures, however, editors Masha Salazkina and Enrique Fibla-Gutiérrez fill the literature gap by extending that focus and increasing inclusivity. Through carefully curated essays, Salazkina and Fibla-Gutiérrez bring wider meaning and significance to the discipline through their study of alternative cinema in new territories, fueled by different historical and political circumstances, innovative technologies, and ambitious practitioners. The essays in this volume work to realize the radical societal democratization that shows up in amateur cinema around the world. In particular, diverse contributors highlight the significance of amateur filmmaking, the exhibition of amateur films, the uses and availability of film technologies, and the inventive and creative approaches of filmmakers and advocates of amateur film. Together, these essays shed new light on alternative cinema in a wide range of cities and countries where amateur films thrive in the shadow of commercial and conventional film industries.
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet Publisher: ISBN: Category : Broadband communication systems Languages : en Pages : 336
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation Publisher: ISBN: Category : Broadband communication systems Languages : en Pages : 100
Author: Joost van Dreunen
Author: Joost van Dreunen
Author: Liz Reed
Author: Lucy Strange
Author: Alfie Kohn
Author: United States. Federal Communications Commission
Author: Greg Jarboe
Author: Albert Moran
Author: Masha Salazkina
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation