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Author: Vladimir Marko Publisher: Springer Nature ISBN: 3030442861 Category : Medical Languages : en Pages : 288
Book Description
From Aspirin to Viagra, insulin to penicillin, and vaccines to vitamin supplements, drugs have become part of our everyday lives. This staggering global industry wasn’t born overnight; advancements in pharmaceutical science have been happening for a long while, over the course of decades and even centuries. This book tells the history of ten prominent substances and how they came to be common household names. It shows how the creation of such influential drugs often began with the right person at the exactly right—or wrong!— time. The chapters tell the stories of geniuses and charlatans; scholars and amateurs; advances won through hard work or pure luck; and ultimately, the handful of resounding successes that revolutionized a global industry. Beyond the pioneers of the most famous drugs in our culture, the book analyzes how our perspective on medical treatment has shifted over the decades. Modern standards for testing and administering substances have created a new set of advantages, setbacks, and stigmas, all of which are discussed herein.
Author: Vladimir Marko Publisher: Springer Nature ISBN: 3030442861 Category : Medical Languages : en Pages : 288
Book Description
From Aspirin to Viagra, insulin to penicillin, and vaccines to vitamin supplements, drugs have become part of our everyday lives. This staggering global industry wasn’t born overnight; advancements in pharmaceutical science have been happening for a long while, over the course of decades and even centuries. This book tells the history of ten prominent substances and how they came to be common household names. It shows how the creation of such influential drugs often began with the right person at the exactly right—or wrong!— time. The chapters tell the stories of geniuses and charlatans; scholars and amateurs; advances won through hard work or pure luck; and ultimately, the handful of resounding successes that revolutionized a global industry. Beyond the pioneers of the most famous drugs in our culture, the book analyzes how our perspective on medical treatment has shifted over the decades. Modern standards for testing and administering substances have created a new set of advantages, setbacks, and stigmas, all of which are discussed herein.
Author: Meika Loe Publisher: NYU Press ISBN: 0814752004 Category : Business & Economics Languages : en Pages : 301
Book Description
Drawing on interviews with men who take the drug, their wives, doctors and pharmacists as well as scientists and researchers in the field, this fascinating account provides an intimate history of the Viagra's effect on America.
Author: Susan C. Vaughan Publisher: Simon and Schuster ISBN: 0671027336 Category : Impotence Languages : en Pages : 246
Book Description
As revolutionary as "the pill" and more controversial than Prozac, potency-promoting Viagra has quickly become the most successfully launched drug in pharmaceutical history. Since its FDA approval, the oral medication has proven nearly 80 percent effective---riveting the sex lives of hundreds of thousands of couples, while finally bringing the age-old problem of erectile dysfunction out from under the covers. Now in "VIAGRA," lauded psychiatrist Susan C. Vaughan, M.D., clearly explains the full potential of America's favorite new drug---and its possible ramifications.
Author: Jamie Reidy Publisher: Andrews McMeel Publishing ISBN: 0740788868 Category : Biography & Autobiography Languages : en Pages : 242
Book Description
Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.
Author: Gerald Melchiode Publisher: Holt Paperbacks ISBN: 9780805060607 Category : Health & Fitness Languages : en Pages : 254
Book Description
After the hype, a thoughtful, responsible approach to improving sexual function. The viagra revolution is here, and while the drug truly can help many of the millions of Americans who seek it, it can create as many problems as it can cure. Here is the first book to help readers-men and women together-understand some of the common root causes of sexual dysfunction and determine whether the quick fix of Viagra will help them, or possibly make their situation worse. Dr. Melchiode, who participated in some of the early clinical trials of Viagra, gives the reader a tour of the sexual psyche, pointing out the obstacles and pitfalls posed by treatment, whether with drugs or through other means. Most important, he makes the critical point that men must involve their partners in the treatment, and offers sage advice on how to do so in a positive and loving manner. He also discusses such thorny issues as the role of the physician, the relationship with one's insurer or HMO, and the potential impact of Viagra-both good and bad-on male-female relations, and society in general.
Author: Marc Bonnard Publisher: Inner Traditions / Bear & Co ISBN: 9780892817894 Category : Health & Fitness Languages : en Pages : 236
Book Description
For those men who wish to avoid the risks of Viagra, this handbook offers themost up-to-date on natural, safe, and long-term cures for impotence.
Author: Emily A. Wentzell Publisher: Duke University Press ISBN: 0822377527 Category : Social Science Languages : en Pages : 224
Book Description
Maturing Masculinities is a nuanced exploration of how older men in urban Mexico incorporate aging, chronic illness, changing social relationships, and decreasing erectile function into their conceptions of themselves as men. It is based on interviews that Emily A. Wentzell conducted with more than 250 male patients in the urology clinic of a government-run hospital in Cuernavaca. Drawing on science studies, medical anthropology, and gender theory, Wentzell suggests the idea of "composite masculinities" as a paradigm for understanding how men incorporate physical and social change into gendered selfhoods. Erectile dysfunction treatments like Viagra are popular in Mexico, where stereotypes of men as sex-obsessed "machos" persist. However, most of the men Wentzell interviewed saw erectile difficulty as a chance to demonstrate difference from this stereotype. Rather than using drugs to continue youthful sex lives, many collaborated with wives and physicians to frame erectile difficulty as a prompt to embody age-appropriate, mature masculinities.
Author: Abraham Morgentaler Publisher: John Wiley & Sons ISBN: 0787968013 Category : Self-Help Languages : en Pages : 228
Book Description
In The Viagra Myth Dr. Abraham Morgentaler (a practicing urologist on the faculty of Harvard Medical School) shows us that while Viagra has proved enormously helpful to many men, it has also uncovered previously ignored aspects of identity and authenticity in sexuality and relationships. Some men, for example, may fear telling their partner they are using Viagra, yet still struggle with the hope of being loved for their true self. Women who discover their partner has resorted to a secret sexual enhancer may complain, "I thought it was me who turned you on . . ." Viagra may improve a man's sexual abilities, but there may also be a profound cost involved. If you or your partner is using or considering Viagra, or even if you are only wondered what it might be like to have a better sex life, this book is essential reading. It will provide insight and instruction about the reality of quick-fix solutions, sexuality, personal growth, and meaningful relationships.
Author: Jie Jack Li Publisher: Oxford University Press ISBN: 0195300998 Category : Health & Fitness Languages : en Pages : 329
Book Description
"Jie Jack Li is a medicinal chemist and is intimately involved with drug discovery. Through extensive research and interviews with the inventors of drugs, including those of Viagra and Lipitor, he has assembled an astounding number of facts and anecdotes, as well as much useful information about important drugs we know and use in our lives today. Figures, diagrams, and illustrations highlight the text throughout."--BOOK JACKET.
Author: Jay Baglia Publisher: Peter Lang ISBN: 9780820474892 Category : Business & Economics Languages : en Pages : 180
Book Description
Since the FDA approved Viagra in March 1998, the «little blue pill» has been prescribed to over twenty million men. The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health chronicles the story of Viagra as reported in our nation's news outlets and promoted by Pfizer Pharmaceutical's marketing materials. In this critical discourse analysis, author Jay Baglia uses feminist and performance theory to uncover the meaning of Viagra and its relationship to performances of masculinity. At stake are the ways in which we construct normalcy, particularly as it relates to health, sexuality, gender, and the body. This book fits well in a variety of classes including gender studies, media studies, research methods, feminist theory, human sexuality, and health communication.
Author: Vladimir Marko
Author: Vladimir Marko
Author: Meika Loe
Author: Susan C. Vaughan
Author: Jamie Reidy
Author: Gerald Melchiode
Author: Marc Bonnard
Author: Emily A. Wentzell
Author: Abraham Morgentaler
Author: Jie Jack Li
Author: Jay Baglia