Vertical Cooperative Advertising in Supply Chain Management PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Vertical Cooperative Advertising in Supply Chain Management PDF full book. Access full book title Vertical Cooperative Advertising in Supply Chain Management by Gerhard Aust. Download full books in PDF and EPUB format.
Author: Gerhard Aust Publisher: Springer ISBN: 3319116266 Category : Business & Economics Languages : en Pages : 167
Book Description
In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers’ advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies’ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.
Author: Gerhard Aust Publisher: Springer ISBN: 3319116266 Category : Business & Economics Languages : en Pages : 167
Book Description
In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers’ advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies’ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.
Author: Azaz Motiwala Publisher: Lulu.com ISBN: 1435705122 Category : Business & Economics Languages : en Pages : 296
Book Description
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
Author: G. P. SUDHAKAR Publisher: PHI Learning Pvt. Ltd. ISBN: 8120346408 Category : Business & Economics Languages : en Pages : 165
Book Description
The book offers a comprehensive review and analysis of various facets of retail communications, strategy and application. The author, with over two decades of experience in marketing, and teaching courses on retailing, provides a holistic and practical approach to the subject. The book covers a wide range of topics—from understanding why retailers need to build brands, positioning to the various communication tools available to the retailers and the need to integrate retail communication for success. It contains numerous examples from Indian retailers in the areas of retail communication and provides many caselets to stimulate the application of many of the concepts discussed in the book. The book is meant for the postgraduate students of management. Besides, it will also be useful to the students pursuing PG Diploma in Retail Communications Management/Integrated Marketing Communications.
Author: Ronald K. Klimberg - USE 0048 Publisher: Emerald Group Publishing ISBN: 0857249991 Category : Business & Economics Languages : en Pages : 326
Book Description
Talks about the applications of management science to: Multi-Criteria Decision Making, Operations and Supply Chain Management, Productivity Management (DEA), and Financial Management. This book provides an overview of some of the most essential aspects of the discipline. It is suitable for persons interested in management or management science.
Author: Kenneth D. Lawrence Publisher: Emerald Group Publishing ISBN: 0762312211 Category : Business & Economics Languages : en Pages : 325
Book Description
Talks about the applications of management science to: Multi-Criteria Decision Making, Operations and Supply Chain Management, Productivity Management (DEA), and Financial Management. This book provides an overview of some of the most essential aspects of the discipline. It is suitable for persons interested in management or management science.
Author: Norman A. P. Govoni Publisher: SAGE ISBN: 9780761927716 Category : Business & Economics Languages : en Pages : 260
Book Description
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Author: Gerhard Aust
Author: Gerhard Aust
Author: Lawrence Campbell Lockley
Author: United States. Congress. Senate. Committee on Small Business
Author: United States. Congress. House. Select Committee on Small Business
Author: Azaz Motiwala
Author: G. P. SUDHAKAR
Author: 
Author: Ronald K. Klimberg - USE 0048
Author: Kenneth D. Lawrence
Author: Norman A. P. Govoni