Author: Mark Raymond Clark
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 234
Book Description
Vertical Control of Consumer Good Markets Through Resale Price Maintenance
Vertical Price Coordination and Brand Care
Author: Dieter Ahlert
Publisher: Springer Science & Business Media
ISBN: 3642355706
Category : Business & Economics
Languages : en
Pages : 88
Book Description
Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians.
Publisher: Springer Science & Business Media
ISBN: 3642355706
Category : Business & Economics
Languages : en
Pages : 88
Book Description
Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians.
Vertical Control with Costly Free-riding
Author: Alexander Raskovich
Publisher:
ISBN:
Category : Restraint of trade
Languages : en
Pages : 32
Book Description
Publisher:
ISBN:
Category : Restraint of trade
Languages : en
Pages : 32
Book Description
Resale Price Maintenance in Consumer Good Markets
Author: Melanie Ariane Schwaderer
Publisher:
ISBN:
Category : Competition
Languages : en
Pages : 242
Book Description
The thesis contributes to the debate on the EU’s approach to the business practice of resale price maintenance (RPM), which is widely criticized as too strict and in conflict with what is considered to be the consensus in the economic literature. The thesis critically dissects the economic consensus, on which the critique against the EU’s approach is based, by analyzing the empirical evidence that is cited to support the claim that RPM can frequently be explained by the service-based RPM models and shows that there is no convincing evidence that would support the significance of these positive RPM models that predict positive effects on welfare. To support this finding the thesis collects new evidence by surveying the marketing literature and shows that not only is there no convincing evidence that the positive RPM models frequently apply, but to the contrary there is evidence that these models are inconsistent with the real world phenomenon of RPM. Having refuted the service-based models the thesis takes up the scientific challenge that “it takes a theory to beat a theory” and proposes to fill the gap with three price-based models. The thesis offers an analysis of the three price-based RPM models, first from the perspective of welfare effects and then from a broader economic perspective in an attempt to ultimately show that the EU approach to RPM can be justified based on these economic models. All three models explain the situation in which RPM is used by a branded good manufacturer to create the perception of high quality, which is used either as a credible quality signal, becomes a component of the product or is used to bias the consumer decision; they thus enter the difficult terrain of consumer preference formation and of markets for the intangible components of a product.
Publisher:
ISBN:
Category : Competition
Languages : en
Pages : 242
Book Description
The thesis contributes to the debate on the EU’s approach to the business practice of resale price maintenance (RPM), which is widely criticized as too strict and in conflict with what is considered to be the consensus in the economic literature. The thesis critically dissects the economic consensus, on which the critique against the EU’s approach is based, by analyzing the empirical evidence that is cited to support the claim that RPM can frequently be explained by the service-based RPM models and shows that there is no convincing evidence that would support the significance of these positive RPM models that predict positive effects on welfare. To support this finding the thesis collects new evidence by surveying the marketing literature and shows that not only is there no convincing evidence that the positive RPM models frequently apply, but to the contrary there is evidence that these models are inconsistent with the real world phenomenon of RPM. Having refuted the service-based models the thesis takes up the scientific challenge that “it takes a theory to beat a theory” and proposes to fill the gap with three price-based models. The thesis offers an analysis of the three price-based RPM models, first from the perspective of welfare effects and then from a broader economic perspective in an attempt to ultimately show that the EU approach to RPM can be justified based on these economic models. All three models explain the situation in which RPM is used by a branded good manufacturer to create the perception of high quality, which is used either as a credible quality signal, becomes a component of the product or is used to bias the consumer decision; they thus enter the difficult terrain of consumer preference formation and of markets for the intangible components of a product.
Resale Price Maintenance
Author: Thomas R. Overstreet
Publisher:
ISBN:
Category : Competition, Unfair
Languages : en
Pages : 220
Book Description
Publisher:
ISBN:
Category : Competition, Unfair
Languages : en
Pages : 220
Book Description
The Antitrust Paradox
Author: Robert Bork
Publisher:
ISBN: 9781736089712
Category :
Languages : en
Pages : 536
Book Description
The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.
Publisher:
ISBN: 9781736089712
Category :
Languages : en
Pages : 536
Book Description
The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.
Resale Price Maintenance
Author: Michael Kamerman
Publisher:
ISBN:
Category : Price maintenance
Languages : en
Pages : 20
Book Description
Publisher:
ISBN:
Category : Price maintenance
Languages : en
Pages : 20
Book Description
The Economics of Resale Price Maintenance
Author: Kenneth G. Elzinga
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Book Description
Resale price maintenance involves agreements between manufacturers and downstream distributors that set the downstream price of the product, either at a minimum price or a maximum price. Antitrust law, until recently, condemned these vertical price arrangements as illegal per se. The Supreme Court, recognizing that maximum resale prices may enhance competition and improve consumer welfare, has held that this practice is now to be assessed under the rule of reason for its actual competitive effects. Agreements on minimum prices, however, continue to be subject to the per se rule. Economic analysis reveals the conditions under which resale price maintenance can enhance consumer welfare and where it can harmconsumerwelfare. Because there are so many circumstances in which resale pricemaintenance promotes interbrand competition, the practice should be assessed in all situations under the rule of reason, the same way in which nonprice vertical contracts are analyzed.
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Book Description
Resale price maintenance involves agreements between manufacturers and downstream distributors that set the downstream price of the product, either at a minimum price or a maximum price. Antitrust law, until recently, condemned these vertical price arrangements as illegal per se. The Supreme Court, recognizing that maximum resale prices may enhance competition and improve consumer welfare, has held that this practice is now to be assessed under the rule of reason for its actual competitive effects. Agreements on minimum prices, however, continue to be subject to the per se rule. Economic analysis reveals the conditions under which resale price maintenance can enhance consumer welfare and where it can harmconsumerwelfare. Because there are so many circumstances in which resale pricemaintenance promotes interbrand competition, the practice should be assessed in all situations under the rule of reason, the same way in which nonprice vertical contracts are analyzed.
The Economics of Resale Price Maintenance
Author: Basil S. Yamey
Publisher:
ISBN:
Category : Price maintenance
Languages : en
Pages : 200
Book Description
Publisher:
ISBN:
Category : Price maintenance
Languages : en
Pages : 200
Book Description
Resale Price Fixing
Author: United States. Congress. Senate. Interstate and Foreign Commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 722
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 722
Book Description