Author: Murli Manohar MathurPublisher: Concept Publishing Company
ISBN:
Category : Oil industries
Languages : en
Pages : 170
Book Description
On the hydrogenated vegetable cooking oil industry.
Vanaspati Industry in India
Author: Murli Manohar MathurPublisher: Concept Publishing Company
ISBN:
Category : Oil industries
Languages : en
Pages : 170
Book Description
On the hydrogenated vegetable cooking oil industry.
The Vanaspati Industry
Author: Gopal S. HattiangdiPublisher:
ISBN:
Category : Extraction (Chemistry)
Languages : en
Pages : 146
Book Description
The Indian Oilseed Complex
Author: Publisher: Allied Publishers
ISBN: 9780821342770
Category : Business & Economics
Languages : en
Pages : 258
Book Description
History of Soybeans and Soyfoods in South Asia / Indian Subcontinent (1656-2010)
Author: William ShurtleffPublisher: Soyinfo Center
ISBN: 1928914314
Category : Cooking
Languages : en
Pages : 1128
Book Description
Covers Afghanistan, Bangladesh, Bhutan, India, Nepal, Pakistan, Sikkim, and Sri Lanka.
The Vanaspati Industry
Author: Arun C. ChhatrapatiPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 170
Book Description
Growth of Oilseeds and Allied Industries in India
Author: V. S. MahajanPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 184
Book Description
The Fats and Oils Economy of India
Author: Edgar Lewis BurtisPublisher:
ISBN:
Category : Oil industries
Languages : en
Pages : 42
Book Description
History of Soybeans and Soyfoods in the Netherlands, Belgium and Luxembourg (1647-2015)
Author: William Shurtleff; Akiko AoyagiPublisher: Soyinfo Center
ISBN: 1928914799
Category : Soybean
Languages : en
Pages : 981
Book Description
The world's most comprehensive, well documented, and well illustrated book on this subject. With extensive index. 168 photographs and illustrations - mostly color. Free of charge in digital PDF format on Google Books.
Vanaspati Industry
Author: The Emergence of Brand-Name Capitalism in Late Colonial India
Author: Douglas E. HaynesPublisher: Bloomsbury Publishing
ISBN: 1350278068
Category : History
Languages : en
Pages : 329
Book Description
This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.