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Author: James C. Anderson Publisher: Harvard Business Press ISBN: 1422131076 Category : Business & Economics Languages : en Pages : 253
Book Description
Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to "win" a deal that he would have closed anyway at the higher price. Do not make price concessions. Become a value merchant instead. In this authoritative book, James Anderson, Nirmalya Kumar, and James Narus explain how companies in business markets can use customer value management techniques to estimate the value of your market offerings, create value propositions that resonate with your customers, and maximize the return you will get on the superior value that you deliver. Drawing on extensive research and detailed case studies of companies like Sonoco, Tata Steel, and Quaker Chemical, Value Merchants will change the mindset and behavior of your executives, sales management, representatives, and marketers—as well as your customers.
Author: James C. Anderson Publisher: Harvard Business Press ISBN: 1422131076 Category : Business & Economics Languages : en Pages : 253
Book Description
Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to "win" a deal that he would have closed anyway at the higher price. Do not make price concessions. Become a value merchant instead. In this authoritative book, James Anderson, Nirmalya Kumar, and James Narus explain how companies in business markets can use customer value management techniques to estimate the value of your market offerings, create value propositions that resonate with your customers, and maximize the return you will get on the superior value that you deliver. Drawing on extensive research and detailed case studies of companies like Sonoco, Tata Steel, and Quaker Chemical, Value Merchants will change the mindset and behavior of your executives, sales management, representatives, and marketers—as well as your customers.
Author: Naomi Oreskes Publisher: A&C Black ISBN: 1408828774 Category : Technology & Engineering Languages : en Pages : 368
Book Description
The U.S. scientific community has long led the world in research on such areas as public health, environmental science, and issues affecting quality of life. These scientists have produced landmark studies on the dangers of DDT, tobacco smoke, acid rain, and global warming. But at the same time, a small yet potent subset of this community leads the world in vehement denial of these dangers. Merchants of Doubt tells the story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades. Remarkably, the same individuals surface repeatedly-some of the same figures who have claimed that the science of global warming is "not settled" denied the truth of studies linking smoking to lung cancer, coal smoke to acid rain, and CFCs to the ozone hole. "Doubt is our product," wrote one tobacco executive. These "experts" supplied it. Naomi Oreskes and Erik M. Conway, historians of science, roll back the rug on this dark corner of the American scientific community, showing how ideology and corporate interests, aided by a too-compliant media, have skewed public understanding of some of the most pressing issues of our era.
Author: Jill Abramson Publisher: Simon & Schuster ISBN: 1501123211 Category : Business & Economics Languages : en Pages : 544
Book Description
Former executive editor of The New York Times and one of our most eminent journalists Jill Abramson provides a “valuable and insightful” (The Boston Globe) report on the disruption of the news media over the last decade, as shown via two legacy (The New York Times and The Washington Post) and two upstart (BuzzFeed and VICE) companies as they plow through a revolution that pits old vs. new media. “A marvelous book” (The New York Times Book Review), Merchants of Truth is the groundbreaking and gripping story of the precarious state of the news business. The new digital reality nearly kills two venerable newspapers with an aging readership while creating two media behemoths with a ballooning and fickle audience of millennials. “Abramson provides this deeply reported insider account of an industry fighting for survival. With a keen eye for detail and a willingness to interrogate her own profession, Abramson takes readers into the newsrooms and boardrooms of the legacy newspapers and the digital upstarts that seek to challenge their dominance” (Vanity Fair). We get to know the defenders of the legacy presses as well as the outsized characters who are creating the new speed-driven media competitors. The players include Jeff Bezos and Marty Baron (The Washington Post), Arthur Sulzberger and Dean Baquet (The New York Times), Jonah Peretti (BuzzFeed), and Shane Smith (VICE) as well as their reporters and anxious readers. Merchants of Truth raises crucial questions that concern the well-being of our society. We are facing a crisis in trust that threatens the free press. “One of the best takes yet on journalism’s changing fortunes” (Publishers Weekly, starred review), Abramson’s book points us to the future.
Author: Tim Wu Publisher: Vintage ISBN: 0804170045 Category : Business & Economics Languages : en Pages : 434
Book Description
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Author: Lars Maischak Publisher: Cambridge University Press ISBN: 1108577725 Category : Business & Economics Languages : en Pages : 319
Book Description
This study brings to life the community of trans-Atlantic merchants who established strong economic, political and cultural ties between the United States and the city-republic of Bremen, Germany in the nineteenth century. Lars Maischak shows that the success of Bremen's merchants in helping make an industrial-capitalist world market created the conditions of their ultimate undoing: the new economy of industrial capitalism gave rise to democracy and the nation-state, undermining the political and economic power of this mercantile elite. Maischak argues that the experience of Bremen's merchants is representative of the transformation of the role of merchant capital in the first wave of globalization, with implications for our understanding of modern capitalism, in general.
Author: Joseph Wechsberg Publisher: Plunkett Lake Press ISBN: Category : History Languages : en Pages : 272
Book Description
“This is a collection of casual articles about the seemingly forbidding subject of merchant banking and about some of the world’s most outstanding and venerable merchant bankers — Hambros, Barings, Warburg, in London; Mattioli in Milan; Abs in Frankfurt; Lehman Brothers in New York; and the Rothschilds in Paris and London... Joseph Wechsberg gives the history of each of these institutions, most of which remain family controlled, and he presents profiles of the men who are or have been their guiding lights, whose very character serves to distinguish each of these mysterious citadels from the other and from lesser breeds in the more understandable area of commercial banking. The most remarkable feature of this truly fascinating book is the amount of knowledge the author brings to bear upon his subject in a most unobtrusive way. The articles are rich in information and a pleasure to read.” — Kirkus “Mr. Wechsberg... has selected the names of seven merchant banks and bankers and written the story of each with a sparkling lucidity that is reminiscent of New Yorker Profiles... Mr. Wechsberg’s sketches of men and institutions make good reading.” — Saturday Review “New Yorker Correspondent Joseph Wechsberg[’s]... stories have a richness of color and some details of remarkable deals that have turned money into factories, jobs and useful products for everybody’s compound interest.” — Time Magazine
Author: James C. Anderson
Author: James C. Anderson
Author: Naomi Oreskes
Author: Jill Abramson
Author: Tim Wu
Author: Frederik Pohl
Author: Lars Maischak
Author: Joseph Wechsberg
Author: Philip Augar
Author: Freeman Hunt
Author: