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Author: Tessa Ann Skot Publisher: ISBN: Category : Languages : en Pages : 114
Book Description
The American television industry has always been one of very fast 'clockspeed,' characterized by the rapid pace of innovation and the emergence of new business models. This has never been truer than now. The entrance of low-cost, viewer-tailored, subscription-based Over the Top (OTT) video-streaming services has shaken up the complex, vertically integrated television distribution industry that has long been dominated by the traditional Multichannel Pay TV (MCPTV) providers - cable, satellite, and telco operators. As a result, industry watchers have become fond of proclaiming the end of the MCPTV industry. What viewers, in particular the youngest generations (Millennials), want in their television viewing experience has also changed in recent years. The entrance of OTT, along with industry changes - like new net neutrality rules governing ISP behavior - has coincided with a permanent change in television viewing behavior. This raises the question: "What will happen to the distribution of subscribers, and hence value, in the television market as the preferences and demographics of the consumergroup evolves?" How the dynamics between OTT and MCPTV, in light of continuous industry change and evolving preferences, will effect the distribution of subscribers in the market, and therefore the success of either the entrant or incumbent, is the focus of this thesis. This questions has been explored using a system dynamics model of the attributes that affect the relative attractiveness of either OTT or MCPTV, and hence subscriber distribution. The key lessons that emerge for firms include: the attributes that consumers value most have a significant impact on the attractiveness of the product, and should be of primary importance to firms; high consumer price sensitivity does not effect OTT and MCPTV equally; and, should net neutrality be completely done away with, MCPTV providers, in their dual roles as ISPs, have powerful strategic tools, in the form of control over internet price and speed (which directly affects OTT price and speed), at their disposal. Based on the results, and empirical observations of industry dynamics so far, co-existence, in some form, between the incumbent and entrant is the most likely outcome (in the Incumbent's Dilemma framework).
Author: Tessa Ann Skot Publisher: ISBN: Category : Languages : en Pages : 114
Book Description
The American television industry has always been one of very fast 'clockspeed,' characterized by the rapid pace of innovation and the emergence of new business models. This has never been truer than now. The entrance of low-cost, viewer-tailored, subscription-based Over the Top (OTT) video-streaming services has shaken up the complex, vertically integrated television distribution industry that has long been dominated by the traditional Multichannel Pay TV (MCPTV) providers - cable, satellite, and telco operators. As a result, industry watchers have become fond of proclaiming the end of the MCPTV industry. What viewers, in particular the youngest generations (Millennials), want in their television viewing experience has also changed in recent years. The entrance of OTT, along with industry changes - like new net neutrality rules governing ISP behavior - has coincided with a permanent change in television viewing behavior. This raises the question: "What will happen to the distribution of subscribers, and hence value, in the television market as the preferences and demographics of the consumergroup evolves?" How the dynamics between OTT and MCPTV, in light of continuous industry change and evolving preferences, will effect the distribution of subscribers in the market, and therefore the success of either the entrant or incumbent, is the focus of this thesis. This questions has been explored using a system dynamics model of the attributes that affect the relative attractiveness of either OTT or MCPTV, and hence subscriber distribution. The key lessons that emerge for firms include: the attributes that consumers value most have a significant impact on the attractiveness of the product, and should be of primary importance to firms; high consumer price sensitivity does not effect OTT and MCPTV equally; and, should net neutrality be completely done away with, MCPTV providers, in their dual roles as ISPs, have powerful strategic tools, in the form of control over internet price and speed (which directly affects OTT price and speed), at their disposal. Based on the results, and empirical observations of industry dynamics so far, co-existence, in some form, between the incumbent and entrant is the most likely outcome (in the Incumbent's Dilemma framework).
Author: Tom Evens Publisher: Springer ISBN: 3319742469 Category : Performing Arts Languages : en Pages : 307
Book Description
This book seeks to investigate ‘platform power’ in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing–not necessarily in a zero-sum game–to control the market. In the volume, the contributors work to extend established ‘platform theory’ to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain.
Author: Deepak Mohan (S.M.) Publisher: ISBN: Category : Languages : en Pages : 74
Book Description
This report studies the television industry in the US, and the changes that have taken place in the industry in the last decade. Specifically, it looks at episodical TV content delivery and consumption - excluding movies, sports and live programming. The study uses 2005 as a reference point, marking the end of the pre-online video era. The industry followed a "content push" model, with channels programming the content for viewers based on their understanding of viewership, timings and preferences. The study shows that the large cable TV operators enjoyed the maximum value capture in the industry. This business had a high barrier for entry due to the expensive dedicated video delivery infrastructure, and this barrier prevented new entrants into the field. Following this, a study of the current state of the TV industry is done. Online video delivery has removed the high barrier for entry, and new entrants providing Internet Protocol Television (IPTV) and Over The Top (OTT) video have entered the field. Netflix, which provides OTT video, has more subscribers than any other pay TV provider. In parallel, video consumption has become more individualized and pull-based - largely due to growth of mobile consumption devices such as smartphones and tablets. Based on the study, the major changes and the underlying drivers of these changes are identified. Analyzing these drivers further, the following implications and opportunities are presented. i. Growth of "Over the Content" (OTC) services to connect people better with on-demand content. ii. Growth of new measurement technologies for online video consumption. iii. Continued pressure against bundling, resulting in more atomized content offerings. iv. Upward integration in terms of industry activities, by the delivery companies. v. Potential downward OTT offerings by the major networks. vi. Risk of avalanche decline in traditional cable subscribers.
Author: Michael Curtin Publisher: ISBN: Category : Performing Arts Languages : en Pages : 216
Book Description
The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.
Author: Alan Albarran Publisher: Routledge ISBN: 1135611688 Category : Business & Economics Languages : en Pages : 746
Book Description
This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.
Author: National Intelligence Council Publisher: Cosimo Reports ISBN: 9781646794973 Category : Languages : en Pages : 158
Book Description
"The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Jennifer Holt Publisher: John Wiley & Sons ISBN: 1405163410 Category : Language Arts & Disciplines Languages : en Pages : 253
Book Description
Media Industries: History, Theory and Method is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis. capitalizes on the current social and cultural environment of unprecedented technical change, convergence, and globalization across a range of textual, institutional and theoretical perspectives brings together newly commissioned essays by leading scholars in film, media, communications and cultural studies includes case studies of film, television and digital media to vividly illustrate the dynamic transformations taking place across national, regional and international contexts
Author: Ken Basin Publisher: Routledge ISBN: 1351254162 Category : Art Languages : en Pages : 324
Book Description
In this book, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive overview of the business, financial, and legal structure of the U.S. television industry, as well as its dealmaking norms. Written for working or aspiring creative professionals who want to better understand the entertainment industry — as well as for executives, agents, managers, and lawyers looking for a reference guide — The Business of Television presents a readable, in-depth introduction to rights and talent negotiations, intellectual property, backend deals, licensing, streaming platforms, international production, and much more. The book also includes breakdowns after each chapter summarizing deal points and points of negotiation, a glossary, a list of referenced cases, and a wealth of real-world examples to help readers put the material into context.
Author: Tessa Ann Skot
Author: Tessa Ann Skot
Author: Tom Evens
Author: Deepak Mohan (S.M.)
Author: Michael Curtin
Author: Alan Albarran
Author: National Intelligence Council
Author: Nripendra P. Rana
Author: 
Author: Jennifer Holt
Author: Ken Basin