Valores socioculturales implícitos en el discurso publicitario francés PDF Download

Author: Mercedes Eurrutia Cavero
Publisher:
ISBN: 9788413691152
Category :
Languages : es
Pages : 208

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Author: Jorge Eliécer Ruiz
Publisher:
ISBN:
Category : Art and state
Languages : en
Pages : 108

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Author: Claudia Elena Stoian
Publisher:
ISBN: 9781443882194
Category : Culture and tourism
Languages : en
Pages : 0

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The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites â " institutional and commercial â " from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).

Author: Jayne O. Ifekwunigwe
Publisher: Routledge
ISBN: 1135170711
Category : Social Science
Languages : en
Pages : 362

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Mixed race studies is one of the fastest growing, as well as one of the most important and controversial areas in the field of race and ethnic relations. Bringing together pioneering and controversial scholarship from both the social and the biological sciences, as well as the humanities, this reader charts the evolution of debates on 'race' and 'mixed race' from the nineteenth to the twenty-first century. The book is divided into three main sections: tracing the origins: miscegenation, moral degeneracy and genetics mapping contemporary and foundational discourses: 'mixed race', identities politics, and celebration debating definitions: multiraciality, census categories and critiques. This collection adds a new dimension to the growing body of literature on the topic and provides a comprehensive history of the origins and directions of 'mixed race' research as an intellectual movement. For students of anthropology, race and ethnicity, it is an invaluable resource for examining the complexities and paradoxes of 'racial' thinking across space, time and disciplines.

Author: Ana Roca
Publisher: Walter de Gruyter
ISBN: 3110804972
Category : Language Arts & Disciplines
Languages : en
Pages : 221

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This collection of original papers presents current research on linguistic aspects of the Spanish used in the United States. The authors examine such topics as language maintenance and language shift, language choice, the bilingual's discourse patterns, varieties of Spanish used in the United States, and oral proficiency testing of bilingual speakers. In view of the fact that Hispanics constitute the largest linguistic minority in the United States, the pioneering work in the area of sociolinguistic issues in the U.S. Spanish presented here is of great importance.

Author: María Berríos
Publisher:
ISBN:
Category : Art, Chilean
Languages : es
Pages : 662

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Analyzes the evolution of contemporary art in Chile from 1973 to 2007. This edition reproduces more than 500 color images of works by 74 contemporary artists (selected by editor Mosquera) including names such as: Juan Downey, Carlos Arias, (Santiago, Chile, 1964); Juan Castillo, (Antofagasta, 1952); Eugenio Dittborn, (Santiago, Chile, 1943); Paz Errzuriz, (Santiago, Chile, 1944); Volupsa Jarpa, (Rancagua, 1971); Carlos Leppe, (Santiago, Chile, 1952); and Carolina Ruff, (Santiago, Chile, 1973), as well as younger generation artists. The artists are presented in alphabetical order with brief introductory texts. Each reproduced work is rigorously documented with a caption that, in addition to providing the technical data offers the reader a description of the work for better comprehension. Six essays by noted critics and art historians: Guillermo Machuca, Mar̕a Berr̕os, Justo Pastor Mellado, Catalina Mena, Nelly Richard y Adriana V̀lads (description provided by vendor).

Author: Gustavo Lins Ribeiro
Publisher: Routledge
ISBN: 1000184498
Category : Social Science
Languages : en
Pages : 320

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Since its inception, anthropology's authority has been based on the assumption that it is a unified discipline emanating from the West. In an age of heightened globalization, anthropologists have failed to discuss consistently the current status of their practice and its mutations across the globe. World Anthropologies is the first book to provoke this conversation from various regions of the world in order to assess the diversity of relations between regional or national anthropologies and a contested, power-laden Western discourse. Can a planetary anthropology cope with both the 'provincial cosmopolitanism' of alternative anthropologies and the 'metropolitan provincialism' of hegemonic schools? How might the resulting 'world anthropologies' challenge the current panorama in which certain allegedly national anthropological traditions have more paradigmatic weight - and hence more power - than others? Critically examining the international dissemination of anthropology within and across national power fields, contributors address these questions and provide the outline for a veritable world anthropologies project.

Author: Luisa Martín Rojo
Publisher: Walter de Gruyter
ISBN: 3110226642
Category : Language Arts & Disciplines
Languages : en
Pages : 431

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In her groundbreaking and innovative study, the author takes us on a fascinating journey through some of Madrid's multilingual and multicultural schools and reveals the role played by linguistic practices in the construction of inequality through such processes as what she calls "de-capitalization" and "ethnicization". Through a critical sociolinguistic and discourse analysis of the data collected in an ethnographic study, the book shows the exclusion caused by monolingualizing tendencies and ideologies of deficit in education and society. The book opens a timely discussion of the management of diversity in multilingual and multicultural classrooms, both for countries with a long tradition of migration flows and for those where the phenomenon is relatively new, as is the case in Spain. This study of linguistic practices in the classroom makes clear the need to rethink some key linguistic concepts, such as practice, competence, discourse, and language, and to integrate different approaches in qualitative research. The volume is essential reading for students and researchers working in sociolinguistics, education and related areas, as well as for all teachers and social workers who deal with the increasing heterogeneity of our late modern societies in their work.

Author: Giovanni Parodi
Publisher: John Benjamins Publishing
ISBN: 9027223149
Category : Language Arts & Disciplines
Languages : en
Pages : 271

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"Parodi and his collaborators, in this inspiring volume, provide an insightful model for the analysis of construction, interpretation and use of academic and professional genres." Vijay K. Bhatia, City University of Hong Kong --Book Jacket.

Author: Randi Reppen
Publisher: Cambridge University Press
ISBN: 0521769876
Category : Foreign Language Study
Languages : en
Pages : 121

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Explains and illustrates how teachers can use corpora to create classroom materials and activities to address specific class needs. Using Corpora in the Language Classroom shows teachers how to use corpora and corpus tools to expand student learning. Together with its companion website, this teacher-friendly book demystifies corpus linguistics with clear explanations, instructions and examples. It provides the essential knowledge, tools, and skills teachers need to enable students to discover how language is really used. Clear and concise, this volume provides: -An overview of corpus linguistics -Clear explanations of terminology -Tasks and activities that invite readers to interact with the material -Principled instructions for creating classroom materials and activities, including how to create corpora to address specific class needs.