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Author: Saumen Das Publisher: Synechron Inc ISBN: 173215290X Category : Computers Languages : en Pages : 64
Book Description
For years, User Experience (UX) has not been a primary focus area for businesses and organizations. Established brands have garnered significant success on the power of their brand name and the credibility that came with it. The “you buy what I make” thought has dominated the “I will make what you want” approach which has led to UX designers battling between designing strategies for end-user or for the business heads. The digital revolution vows to change this approach as enhanced customer experience is directly proportional to profits and growth. Organizations that are not adaptable to this change will lose ground, resulting in poorer performance and business loss. Enhanced customer experiences is an extension of how well you understand your customers and their needs. It often boils down to simplicity and ease of interactions across conventional as well as digital channels. A well-defined UX strategy will result in overall cost reduction, speed to market, sales productivity, and a larger pool of loyal customers. This book highlights the importance of UX in today’s day and age while establishing the business benefits of this approach for the new-age enterprise. It takes you through key process elements that span multiple disciplines, including user research, market research, information architecture, content strategy, wireframes & prototyping, interaction design, maturity models & checklist, visual design and usability testing. It also compares the traditional and modern approach with trending innovative models that combine the latest technology, design thinking and user experience.
Author: Saumen Das Publisher: Synechron Inc ISBN: 173215290X Category : Computers Languages : en Pages : 64
Book Description
For years, User Experience (UX) has not been a primary focus area for businesses and organizations. Established brands have garnered significant success on the power of their brand name and the credibility that came with it. The “you buy what I make” thought has dominated the “I will make what you want” approach which has led to UX designers battling between designing strategies for end-user or for the business heads. The digital revolution vows to change this approach as enhanced customer experience is directly proportional to profits and growth. Organizations that are not adaptable to this change will lose ground, resulting in poorer performance and business loss. Enhanced customer experiences is an extension of how well you understand your customers and their needs. It often boils down to simplicity and ease of interactions across conventional as well as digital channels. A well-defined UX strategy will result in overall cost reduction, speed to market, sales productivity, and a larger pool of loyal customers. This book highlights the importance of UX in today’s day and age while establishing the business benefits of this approach for the new-age enterprise. It takes you through key process elements that span multiple disciplines, including user research, market research, information architecture, content strategy, wireframes & prototyping, interaction design, maturity models & checklist, visual design and usability testing. It also compares the traditional and modern approach with trending innovative models that combine the latest technology, design thinking and user experience.
Author: Scott Faranello Publisher: Packt Publishing Ltd ISBN: 1785886150 Category : Computers Languages : en Pages : 233
Book Description
A foundational yet practical approach to UX that delivers more creative, collaborative, holistic, and mature design solutions, regardless of your background or experience About This Book Improve your UX design awareness and skills Gain greater confidence to know when you have delivered a “good” UX design Learn by example using a book designed by a UX mind for a UX mind Who This Book Is For This book is written for the beginner as well as the experienced UX practitioner, regardless of team size, company size, or job title. It is also intended for anyone with an interest in UX, engages with UX, is involved in any way in interactive problem solving and design, or simply wants to learn more about what we do, how we do it, and why those in the UX field are so passionate about wanting to do it better. What You Will Learn Awaken your UX mind and dispel the myths of non-UX thinkers Create the six optimal conditions for your best ideas to appear Identify and incorporate the ten design principles found in all good UX design Develop a broader understanding of Information Architecture (IA) to better engage, guide, and inform Develop a fundamental understanding of patterns and the properties that create them Raise your level of UX maturity with a strategy that transforms your approach to problem solving and helps others understand the true value of your work Utilize important tools of the UX trade that never go out of style Increase your knowledge of UX, incorporate valuable ideas and insights into your work, and look at design from a very unique perspective In Detail Written in an easy-to-read style, this book provides real-world examples, a historical perspective, and a holistic approach to design that will ground you in the fundamental essentials of interactive design, allow you to make more informed design decisions, and increase your understanding of UX in order to reach the highest levels of UX maturity. As you will see, UX is more than just delighting customers and users. It is also about thinking like a UX practitioner, making time for creativity, recognizing good design when you see it, understanding Information Architecture as more than just organizing and labeling websites, using design patterns to influence user behavior and decision making, approaching UX from a business perspective, transforming your client's and company's fundamental understanding of UX and its true value, and so much more. This book is an invaluable resource of knowledge, perspective, and inspiration for those seeking to become better UX designers, increase their confidence, become more mature design leaders, and deliver solutions that provide measurable value to stakeholders, customers, and users regardless of project type, size, and delivery method. Style and approach An in-depth, easy to read, and entertaining journey into and through the world of UX using real-world examples, thoughtful illustrations, and engaging quotes to inspire and explain fully the how and why of UX in a practical and impactful way and used immediately in your own work.
Author: Jaime Levy Publisher: "O'Reilly Media, Inc." ISBN: 1449373011 Category : Business & Economics Languages : en Pages : 312
Book Description
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
Author: Jeff Gothelf Publisher: "O'Reilly Media, Inc." ISBN: 1449311652 Category : Business & Economics Languages : en Pages : 152
Book Description
User experience (UX) design has traditionally been a deliverables-based practice, with wireframes, site maps, flow diagrams, and mockups. But in today’s web-driven reality, orchestrating the entire design from the get-go no longer works. This hands-on book demonstrates Lean UX, a deeply collaborative and cross-functional process that lets you strip away heavy deliverables in favor of building shared understanding with the rest of the product team. Lean UX is the evolution of product design; refined through the real-world experiences of companies large and small, these practices and principles help you maintain daily, continuous engagement with your teammates, rather than work in isolation. This book shows you how to use Lean UX on your own projects. Get a tactical understanding of Lean UX—and how it changes the way teams work together Frame a vision of the problem you’re solving and focus your team on the right outcomes Bring the designer’s tool kit to the rest of your product team Break down the silos created by job titles and learn to trust your teammates Improve the quality and productivity of your teams, and focus on validated experiences as opposed to deliverables/documents Learn how Lean UX integrates with Agile UX
Author: Pablo Perea Publisher: Packt Publishing Ltd ISBN: 1787283593 Category : Computers Languages : en Pages : 349
Book Description
Get proficient in building beautiful and appealing mobile interfaces (UI) with this complete mobile user experience (UX) design guide. About This Book Quickly explore innovative design solutions based on the real needs of your users. Create low and high fidelity prototypes using some of the best tools. Master a pragmatic design process to create successful products. Plan an app design from scratch to final test, with real users. Who This Book Is For This book is for designers, developers and product managers interested in creating successful apps. Readers will be provided with a process to produce, test and improve designs based on best practices. What You Will Learn Plan an app design from scratch to final test, with real users. Learn from leading companies and find working patterns. Apply best UX design practices to your design process. Create low and high fidelity prototypes using some of the best tools. Follow a step by step examples for Tumult Hype and Framer Studio. Test your designs with real users, early in the process. Integrate the UX Designer profile into a working team. In Detail User experience (UX) design provides techniques to analyze the real needs of your users and respond to them with products that are delightful to use. This requires you to think differently compared to traditional development processes, but also to act differently. In this book, you will be introduced to a pragmatic approach to exploring and creating mobile app solutions, reducing risks and saving time during their construction. This book will show you a working process to quickly iterate product ideas with low and high fidelity prototypes, based on professional tools from different software brands. You will be able to quickly test your ideas early in the process with the most adequate prototyping approach. You will understand the pros and cons of each approach, when you should use each of them, and what you can learn in each step of the testing process. You will also explore basic testing approaches and some more advanced techniques to connect and learn from your users. Each chapter will focus on one of the general steps needed to design a successful product according to the organization goals and the user needs. To achieve this, the book will provide detailed hands-on pragmatic techniques to design innovative and easy to use products. You will learn how to test your ideas in the early steps of the design process, picking up the best ideas that truly work with your users, rethinking those that need further refinement, and discarding those that don't work properly in tests made with real users. By the end of the book, you will learn how to start exploring and testing your design ideas, regardless the size of the design budget. Style and approach A quick and simple guide to design and test a mobile application from the UX design point of view
Author: Blair Reeves Publisher: "O'Reilly Media, Inc." ISBN: 1492024732 Category : Computers Languages : en Pages : 136
Book Description
If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry is headed
Author: Alan Cooper Publisher: John Wiley & Sons ISBN: 1118766571 Category : Computers Languages : en Pages : 724
Book Description
The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more. The new full-color interior and unique layout better illustrate modern design concepts. The interaction design profession is blooming with the success of design-intensive companies, priming customers to expect "design" as a critical ingredient of marketplace success. Consumers have little tolerance for websites, apps, and devices that don't live up to their expectations, and the responding shift in business philosophy has become widespread. About Face is the book that brought interaction design out of the research labs and into the everyday lexicon, and the updated Fourth Edition continues to lead the way with ideas and methods relevant to today's design practitioners and developers. Updated information includes: Contemporary interface, interaction, and product design methods Design for mobile platforms and consumer electronics State-of-the-art interface recommendations and up-to-date examples Updated Goal-Directed Design methodology Designers and developers looking to remain relevant through the current shift in consumer technology habits will find About Face to be a comprehensive, essential resource.
Author: Bella Martin Publisher: ISBN: 1592537561 Category : Design Languages : en Pages : 210
Book Description
"Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer's bookshelf, including yours!" —David Sherwin, Principal Designer at frog and author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills "Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer’s toolbox." —William Lidwell, author of Universal Principles of Design, Lecturer of Industrial Design, University of Houston This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This essential guide: - Dismantles the myth that user research methods are complicated, expensive, and time-consuming - Creates a shared meaning for cross-disciplinary design teams - Illustrates methods with compelling visualizations and case studies - Characterizes each method at a glance - Indicates when methods are best employed to help prioritize appropriate design research strategies Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.
Author: Joshua Seiden Publisher: Independently Published ISBN: 9781091173262 Category : Consumer behavior Languages : en Pages : 76
Book Description
"A project has to have a goal, otherwise, how do you know you're done? In the old days of engineering, setting project goals wasn't that hard. But when you're making software products, done is less obvious. When is Microsoft Word done? When is Google done? Or Facebook? In reality, software systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features-but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve. Setting goals as outcomes sounds simple, but it can be hard to do in practice. This book is a practical guide to using outcomes to guide the work of your team"--Publisher's website.
Author: Jeff Noble Publisher: Apress ISBN: 9781430257677 Category : Computers Languages : en Pages : 320
Book Description
Enterprise software systems are notoriously antiquated and hard to use. While consumer-driven applications have evolved to be more user-centric, enterprise software systems—including ERP, CRM, supply chain management, network management, project management, BI, and domain-specific information management in fields such as accounting, HR, and legal—have remained rooted in an HCI mindset the rest of the industry left behind a decade ago. Why do enterprise product management, development, and design teams persist in producing clunky overpriced software systems that frustrate enterprise users accustomed to the elegant UI of “free” consumer apps and that incur huge hidden costs in lost productivity and training and support time? Legacy inertia, organizational silos, and risk aversion—all have combined to make the code bases of mature enterprises a mess of “spaghetti” code and stateless protocols. Usability, learnability, and efficiency are no longer optional in enterprise software. Jeff Noble and Russell Wilson show project managers, UX designers, usability evaluators, software engineers, software testers, and requirements analysts how to do a technical analysis of a legacy system and put together a plan to wrap the system’s business logic inside a common API and then overhaul the code base with UI design and feature updates and migrate it to SaaS and mobile platforms. The authors teach you how to design and ship user-centered enterprise software by integrating your separate project management, development, and design teams into a super team making seamless pass-offs under a single plan and UX methodology. Noble and Wilson walk you through the steps for applying to enterprise software design the methods of the agile UX life cycle process that have become standard in the consumer sector—contextual analysis, user groups identification and prioritization, interview and observational user research, requirements extraction, user personas, mental models, prototyping, usability testing, iterative interaction design, and rapid UX evaluation. Designing Enterprise Software shows you how to: perform a technical analysis of your legacy system design, evolve, and migrate your user-centered enterprise software integrate your project management, development, and design teams in an agile UX life cycle use essential user-centric tools, such as contextual analysis, observational user research, prototyping, usability testing, and iterative interaction design What you’ll learn Readers of this book will learn practical tips from experts on how to: explain the critical value of design in enterprise software to all corporate stakeholders perform a technical analysis of your legacy system design, evolve, and migrate your user-centered enterprise software integrate your project management, development, and design teams in an agile UX life cycle deploy user-centric design tools, such as contextual analysis, observational user research, prototyping, usability testing, and iterative interaction design Who this book is for This book is for UX designers, usability practitioners and evaluators, project managers, software engineers, software testers, and requirements analysts.
Author: Saumen Das
Author: Saumen Das
Author: Scott Faranello
Author: Jaime Levy
Author: Jeff Gothelf
Author: Pablo Perea
Author: Blair Reeves
Author: Alan Cooper
Author: Bella Martin
Author: Joshua Seiden
Author: Jeff Noble