Author: Clark W. Gellings
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 302
Book Description
Increased competition with other types of fuels and concerns for the environment have made it necessary for utilities to develop more effective strategies to market electricity. This reference was developed by a leading expert to guide utility planners and managers in developing a well-defined marketing plan that will get results. The reader will learn how to clearly define and promote the advantages [of] electricity, as well as how regulatory, environmental and technological barriers can be effectively addressed and overcome to enable the utility to better serve its customers. The latest electrification technologies and their importance are also covered.
Utility Marketing Strategies
Author: Clark W. Gellings
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 302
Book Description
Increased competition with other types of fuels and concerns for the environment have made it necessary for utilities to develop more effective strategies to market electricity. This reference was developed by a leading expert to guide utility planners and managers in developing a well-defined marketing plan that will get results. The reader will learn how to clearly define and promote the advantages [of] electricity, as well as how regulatory, environmental and technological barriers can be effectively addressed and overcome to enable the utility to better serve its customers. The latest electrification technologies and their importance are also covered.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 302
Book Description
Increased competition with other types of fuels and concerns for the environment have made it necessary for utilities to develop more effective strategies to market electricity. This reference was developed by a leading expert to guide utility planners and managers in developing a well-defined marketing plan that will get results. The reader will learn how to clearly define and promote the advantages [of] electricity, as well as how regulatory, environmental and technological barriers can be effectively addressed and overcome to enable the utility to better serve its customers. The latest electrification technologies and their importance are also covered.
Effective Power Marketing
Author: Clark W. Gellings
Publisher: Pennwell Corporation
ISBN: 9780878146468
Category : Business & Economics
Languages : en
Pages : 204
Book Description
Deregulation and a rissing tide of consumerism is forcing electric utilities to better understand their customers and to change to meet their needs. In this new book, author Clark W. Gellings shows you how to develop and use bold marketing strategies to promote your utility in this new electric power industry. Drawing on his years of experience, Gellings highlights how deregulation has and will change the function and structure of current utilities, and in turn how these changes will affect each utility's marketing strategy. In this book gellings: Ties ongoing technological innovation to marketing Explains consumerism and marketing to electric company executives who previously may have had such responsibilities Explains how deregulation is changing vertically integrated utilities into energy service companies, transmission and distribution companies, and power marketers Clarifies the roles of traditional utilities, marketers, brokers, and aggregators. About the author: Clark W. Gellings is Vice President, Customer Systems, and CEO, epriCSG, at the Electric Power Research Institute (EPRI) in Palo Alto, California.The Customer Systems Group manages research and development programs to deliver technologies, planning tools, and information that enhance the value of energy services. He is a registered professional engineer and a Fellow of IEEE and IES. He has written numerous other books including: Demand Side Management Planning, Demand Site Management: Concepts and Methods, and Utility Marketing Strategies: Competition and the Economy.
Publisher: Pennwell Corporation
ISBN: 9780878146468
Category : Business & Economics
Languages : en
Pages : 204
Book Description
Deregulation and a rissing tide of consumerism is forcing electric utilities to better understand their customers and to change to meet their needs. In this new book, author Clark W. Gellings shows you how to develop and use bold marketing strategies to promote your utility in this new electric power industry. Drawing on his years of experience, Gellings highlights how deregulation has and will change the function and structure of current utilities, and in turn how these changes will affect each utility's marketing strategy. In this book gellings: Ties ongoing technological innovation to marketing Explains consumerism and marketing to electric company executives who previously may have had such responsibilities Explains how deregulation is changing vertically integrated utilities into energy service companies, transmission and distribution companies, and power marketers Clarifies the roles of traditional utilities, marketers, brokers, and aggregators. About the author: Clark W. Gellings is Vice President, Customer Systems, and CEO, epriCSG, at the Electric Power Research Institute (EPRI) in Palo Alto, California.The Customer Systems Group manages research and development programs to deliver technologies, planning tools, and information that enhance the value of energy services. He is a registered professional engineer and a Fellow of IEEE and IES. He has written numerous other books including: Demand Side Management Planning, Demand Site Management: Concepts and Methods, and Utility Marketing Strategies: Competition and the Economy.
The Manager's Guide to Competitive Marketing Strategies, Second Edition
Author: Norton Paley
Publisher: Taylor & Francis
ISBN: 1351409972
Category : Business & Economics
Languages : en
Pages : 446
Book Description
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
Publisher: Taylor & Francis
ISBN: 1351409972
Category : Business & Economics
Languages : en
Pages : 446
Book Description
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
Energy Marketing Strategies
Author:
Publisher: Chartwell Incorporated
ISBN: 9781891790072
Category : Reference
Languages : en
Pages : 96
Book Description
Publisher: Chartwell Incorporated
ISBN: 9781891790072
Category : Reference
Languages : en
Pages : 96
Book Description
The Manager's Guide to Competitive Marketing Strategies
Author: Norton Paley
Publisher: Thorogood Publishing
ISBN: 1854183656
Category : Business & Economics
Languages : en
Pages : 426
Book Description
HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
Publisher: Thorogood Publishing
ISBN: 1854183656
Category : Business & Economics
Languages : en
Pages : 426
Book Description
HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
Electric Utility Load Management
Author: Raymond J. Burby
Publisher: Rowman & Littlefield Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 294
Book Description
Publisher: Rowman & Littlefield Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 294
Book Description
Strategic Marketing for Electric Utilities
Author: Clark W. Gellings
Publisher:
ISBN: 9780881730371
Category : Electric power
Languages : en
Pages : 451
Book Description
Publisher:
ISBN: 9780881730371
Category : Electric power
Languages : en
Pages : 451
Book Description
Marketing Strategy and Preliminary Action Plan for Cleveland's Public Electric Utility
Author: Cleveland Public Power
Publisher:
ISBN:
Category : Electric utilities
Languages : en
Pages : 28
Book Description
Publisher:
ISBN:
Category : Electric utilities
Languages : en
Pages : 28
Book Description
Competitive Marketing Strategies for Electric Utilities Under Deregulation
Utility-Marketing Partnerships
Author: E. S. Brown
Publisher:
ISBN:
Category :
Languages : en
Pages : 46
Book Description
This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets. We also include perspectives (based on interviews) from utilities, marketers, and regulators involved in developing and implementing these partnerships. From these case studies and interviews, we describe lessons learned about developing effective partnerships, including such issues as respective roles in marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales and resource procurement experience of marketers and the utility?s reputation and access to customers. Further, partnerships can create greater incentives for success because marketers have a vested financial interest in maximizing customer participation and green power sales.
Publisher:
ISBN:
Category :
Languages : en
Pages : 46
Book Description
This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets. We also include perspectives (based on interviews) from utilities, marketers, and regulators involved in developing and implementing these partnerships. From these case studies and interviews, we describe lessons learned about developing effective partnerships, including such issues as respective roles in marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales and resource procurement experience of marketers and the utility?s reputation and access to customers. Further, partnerships can create greater incentives for success because marketers have a vested financial interest in maximizing customer participation and green power sales.