Using the Crowd to Design the Perfect Logo PDF Download

Author: CJ Isakow
Publisher: BlogIntoBook.com
ISBN:
Category : Design
Languages : en
Pages : 25

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Book Description
Logos are one of the most essential components for business success. They must capture the essence of the product or company and be easily recognizable. Yet they are also the most disregarded aspects. Why? Because many business owners believe that they can create something simple, do-it-yourself concepts, but they end up being dull, ordinary, and plain. In Using the Crowd to Design the Perfect Logo, CJ Isakow reveals a simple, cost-effective, and potent way for any business owner to get a powerful logo that speaks to the heart of their business. From a skeleton of an idea, and the concepts of some amazing designers, there’s no reason to settle for just ‘good enough’ anymore when it comes to logos. When you still want to be involved in the process, and respect the logo enough to know you shouldn’t do it all by yourself, this is the quintessential book that will have you posting a brand new, amazing logo within a short amount of time utilizing 99Designs. Yes, it’s that easy, really.

Author: Attila Blázsovics
Publisher: Blázsovics Attila
ISBN:
Category : Design
Languages : en
Pages : 9

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Book Description
For people who want to go for a logo design, this guide will be of great help, especially for those who aren’t certain what they really want. Choosing the right design is a matter of great responsibility. So it isn’t enough only to hire a designer and give him the name of your company. There’s much more to it! This particular guide is a path to collaborate with the designer for a successful project. It will offer practical recommendations for those who want to actively participate in the creation of their own logo design.

Author: David Airey
Publisher: New Riders
ISBN: 0321702727
Category : Computers
Languages : en
Pages : 218

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Book Description
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

Author: William L. Haig
Publisher: Wiley
ISBN: 9780471287780
Category : Design
Languages : en
Pages : 0

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Book Description
This book brings together both design and marketing expertise to explain how to create a truly effective company logo. It demonstrates and explains how to integrate concepts such as credibility, familiarity, and the essential spirit of a business into a logo design. Written for both the designer and the company manager, it defines the meaning of "credibility" and then demonstrates the kinds of qualities that convey credibility in a company logo. You need this book if you are: A designer attempting to understand: marketing and business concepts how to translate "credibility" into design the defining qualities of a business what a client is saying the many applications of a logo A manager attempting to understand: how to approach the task of creating a logo the designer’s perspective what message a company logo should convey how design can be used to symbolize expertise how to communicate clearly with a designer

Author: Gareth Hardy
Publisher: John Wiley & Sons
ISBN: 1119993563
Category : Computers
Languages : en
Pages : 597

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Book Description
The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work Appeals to a wide range of readers, from aspiring designer to experienced professional Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.

Author: Christopher L. Tucci
Publisher: Oxford University Press
ISBN: 0198816227
Category : Business & Economics
Languages : en
Pages : 376

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Book Description
The book is made up of a unique collection of contributions of leading scholars from different research areas to provide a systematic overview of the research on crowdsourcing, based on a clear definition of the concept, its difference for innovation, and its value for both private and public sector.

Author: Florian Alexander Schmidt
Publisher: Birkhäuser
ISBN: 3035610673
Category : Design
Languages : en
Pages : 256

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Book Description
The digital revolution is interwoven with the promise to empower the user. Yet, the rise of centralized, commercial platforms for crowdsourced work questions the validity of this narrative. In Crowd-Design, Florian Alexander Schmidt analyses the workings and the rhetoric of crowdsourced work platforms by comparing the way they address the masses today with historic notions of the crowd. The utopian concepts of early online collaboration are taken as a vantage point from which to view and critique current and, at times, dystopian applications of crowdsourced work. The study is focused on the crowdsourcing of design tasks, but these specific applications are used to examine the design of the more general mechanisms employed by the platform providers to motivate and control the crowds. Crowd-Design is as much about the crowdsourcing of design as it is about the design of crowdsourcing.

Author: Arnold Vermeeren
Publisher: Springer
ISBN: 3319585509
Category : Computers
Languages : en
Pages : 355

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Book Description
This state-of-the-art book explores the implications of contemporary trends that are shaping the future of museum experiences. In four separate sections, it looks into how museums are developing dialogical relationships with their audiences, reaching out beyond their local communities to involve more diverse and broader audiences. It examines current practices in involving crowds, not as passive audiences but as active users, co-designers and co-creators; it looks critically and reflectively at the design implications raised by the application of novel technologies, and by museums becoming parts of connected museum systems and large institutional ecosystems. Overall, the book chapters deal with aspects such as sociality, creation and sharing as ways of enhancing dialogical engagement with museum collections. They address designing experiences – including participatory exhibits, crowd sourcing and crowd mining – that are meaningful and rewarding for all categories of audiences involved. Museum Experience Design reflects on different approaches to designing with novel technologies and discusses illustrative and diverse roles of technology, both in the design process as well as in the experiences designed through those processes. The trend of museums becoming embedded in ecosystems of organisations and people is dealt with in chapters that theoretically reflect on what it means to design for ecosystems, illustrated by design cases that exemplify practical and methodological issues in doing so. Written by an interdisciplinary group of design researchers, this book is an invaluable source of inspiration for researchers, students and professionals working in this dynamic field of designing experiences for and around museums.

Author: Dionne Kasian-Lew
Publisher: John Wiley & Sons
ISBN: 0730312909
Category : Business & Economics
Languages : en
Pages : 342

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Book Description
Social media is not about social media. It's about leadership and connections. Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence-based, data-driven strategies for mastering social media, and using it to enable business success. This book's easy, straightforward, practical style ensures that you will gain a solid working platform in the shortest amount of time possible. The focus is on the reasons why social media is important for executives, and how it aligns perfectly with business strategies. The Social Executive is for analogue people who know they need to be digital but need a guiding hand - the book is a safety net - it's saying - we will guide you there - we will tell you why - we will tell you how - let us help you to remain relevant and become more influential - it's about human communication. It gives the tips and tools to adapt to new online environments, and the confidence to use them to build credibility, authority deeper and new business relationships. Written by Dionne Kasian-Lew, an expert who has advised many executives on the topic of corporate social media use, this resource also helps professionals pinpoint the most important social networks to invest time in, and explores which platforms are best suited for various communication goals. Brings together strategy and concrete actions, so can learn not only the most rewarding approaches, but how best to carry them out Delves into the benefits of a strong presence on the most popular social networks, including Twitter, LinkedIn, SlideShare, Pinterest, Instagram, Google+ and YouTube Presents hard evidence that shows the positive results of investing time and energy in social networks Focuses on the most important aspects of social networks that can be learned in a short period, and is designed for busy professionals Social networks represent a powerful way to make connections and draw attention and interest to your company. This resource can help you hit the ground running and become social media savvy efficiently and effectively.

Author: G. Keith Still
Publisher: CRC Press
ISBN: 1351053051
Category : Political Science
Languages : en
Pages : 332

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Book Description
Applied Crowd Science outlines the theory and applications of the crowd safety course that Prof. Keith Still has developed and taught worldwide for over thirty years. It includes the background and applications of the crowd risk assessment tools, as well as essays and case studies from international users (UK, Ireland, Canada, Australia, Holland, Belgium and Japan). Keith’s courses are mandatory training for all UK Police Public Event Commanders. The text covers legislation and guidance for crowd safety in places of public assembly, and outlines the requirements of a crowd risk assessment for mass gatherings. It draws on Prof. Still’s expert witness experience, highlighting both the problems you need to understand for your event planning.