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Author: Thanakit Ouanhlee Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
Market analysis is a crucial aspect for any organization, business, or company because it provides a ground for decision making. Poor market analysis leads to poor decisions. On the other hand, using quality data to conduct market analysis can provide significant grounds for informed decisions. Business sectors require a clear view of future trends regarding the performance of their products, sales, stocks, employees, and customers, among others. However, defining patterns is possible only through statistical techniques of forecasting. In essence, the knowledge of market analysis forecasting using statistical tools is imperative. This article aims at providing a summary of market forecasting techniques, highlighting their interesting discoveries, and outlining some practical applications in real life. The summary covers regression analysis, handling of special events, identification of seasonality, Holt-Winters method, and forecasting for new products. Regarding regression analysis, it was found that data cleaning is an important aspect of this analysis before the actual forecasting.
Author: Thanakit Ouanhlee Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
Market analysis is a crucial aspect for any organization, business, or company because it provides a ground for decision making. Poor market analysis leads to poor decisions. On the other hand, using quality data to conduct market analysis can provide significant grounds for informed decisions. Business sectors require a clear view of future trends regarding the performance of their products, sales, stocks, employees, and customers, among others. However, defining patterns is possible only through statistical techniques of forecasting. In essence, the knowledge of market analysis forecasting using statistical tools is imperative. This article aims at providing a summary of market forecasting techniques, highlighting their interesting discoveries, and outlining some practical applications in real life. The summary covers regression analysis, handling of special events, identification of seasonality, Holt-Winters method, and forecasting for new products. Regarding regression analysis, it was found that data cleaning is an important aspect of this analysis before the actual forecasting.
Author: I. Gusti Ngurah Agung Publisher: John Wiley & Sons ISBN: 1119504716 Category : Mathematics Languages : en Pages : 538
Book Description
Introduces the latest developments in forecasting in advanced quantitative data analysis This book presents advanced univariate multiple regressions, which can directly be used to forecast their dependent variables, evaluate their in-sample forecast values, and compute forecast values beyond the sample period. Various alternative multiple regressions models are presented based on a single time series, bivariate, and triple time-series, which are developed by taking into account specific growth patterns of each dependent variables, starting with the simplest model up to the most advanced model. Graphs of the observed scores and the forecast evaluation of each of the models are offered to show the worst and the best forecast models among each set of the models of a specific independent variable. Advanced Time Series Data Analysis: Forecasting Using EViews provides readers with a number of modern, advanced forecast models not featured in any other book. They include various interaction models, models with alternative trends (including the models with heterogeneous trends), and complete heterogeneous models for monthly time series, quarterly time series, and annually time series. Each of the models can be applied by all quantitative researchers. Presents models that are all classroom tested Contains real-life data samples Contains over 350 equation specifications of various time series models Contains over 200 illustrative examples with special notes and comments Applicable for time series data of all quantitative studies Advanced Time Series Data Analysis: Forecasting Using EViews will appeal to researchers and practitioners in forecasting models, as well as those studying quantitative data analysis. It is suitable for those wishing to obtain a better knowledge and understanding on forecasting, specifically the uncertainty of forecast values.
Author: George Kress Publisher: Praeger ISBN: Category : Business & Economics Languages : en Pages : 312
Book Description
Sales forecasting and market analysis are the cornerstones of the planning process. Yet, these two tasks are usually performed by people with only limited training in either area because most firms do not have full-time forecasters/market analysts. The authors acknowledge this situation and attempt to describe the key techniques for forecasting sales and analyzing markets in a format that meets the needs of an audience with limited quantitative skills. In addition to its basic approach, another strength of this book is that it combines the coverage of two key activities--forecasting and market analysis--that are performed by the same person in most middle-sized (and smaller) firms. The book's contents and format were designed with two audiences in mind: persons assigned to develop forecasts and market analyses, but who are not specialists in either area, and persons who will be incorporating these results in their planning and decision making. The major portion of the book is devoted to the three basic categories of forecasting models--time series, causal, and judgmental--emphasizing the most widely used models in each category. Special attention is also given to the sources for obtaining the data needed to make forecasts and analyze markets. The latter part of the book describes procedures for developing market and sales potentials, methods for segmenting markets, and some analytic techniques such as conjoint analysis and cluster analysis, gaining increased usage among market analysts.
Author: Peter Clifton Publisher: Butterworth-Heinemann ISBN: Category : Business & Economics Languages : en Pages : 288
Book Description
The book is written by three marketing professionals responsible for supporting ITT Europe's marketing thrust by evaluating new products, and forecasting and monitoring sales. Examples cover consumer, construction, business and capital goods and services, gathered from over 50 different subsidiaries in 16 European countries. This is essential reading for lecturers and students as well as professionals, with relevant exercises and full coverage of statistical techniques. The book is written by three marketing professionals responsible for supporting ITT Europe's marketing thrust by evaluating new products, and forecasting and monitoring sales. Examples cover consumer, construction, business and capital goods and services, gathered from over 50 different subsidiaries in 16 European countries. This is essential reading for lecturers and students as well as professionals, with relevant exercises and full coverage of statistical techniques. essential reading for lecturers and students over 50 examples taken from 16 different European countries full coverage of statistical techniques
Author: Rafik A. Aliev Publisher: Springer Nature ISBN: 3030921271 Category : Technology & Engineering Languages : en Pages : 803
Book Description
This book presents the proceedings of the 11th Conference on Theory and Applications of Soft Computing, Computing with Words and Perceptions and Artificial Intelligence, ICSCCW-2021, held in Antalya, Turkey, on August 23–24, 2021. The general scope of the book covers uncertain computation, decision making under imperfect information, neuro-fuzzy approaches, natural language processing, and other areas. The topics of the papers include theory and application of soft computing, computing with words, image processing with soft computing, intelligent control, machine learning, fuzzy logic in data mining, soft computing in business, economics, engineering, material sciences, biomedical engineering, and health care. This book is a useful guide for academics, practitioners, and graduates in fields of soft computing and computing with words. It allows for increasing of interest in development and applying of these paradigms in various real-life fields.
Author: José Marcos Carvalho de Mesquita Publisher: Taylor & Francis ISBN: 1000481719 Category : Business & Economics Languages : en Pages : 211
Book Description
Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. Finally, there is a list of articles employing the technique that can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real data sets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. Professionals are invited to use the book to select and use the appropriate analytics for their specific context.
Author: Vinaitheerthan Renganathan Publisher: Vinaitheerthan Renganathan ISBN: 9354579736 Category : Business & Economics Languages : en Pages : 107
Book Description
Stock price analysis involves different methods such as fundamental analysis and technical analysis which is based on data related to price movement of the stock in the past. Price of the stock is affected by various factors such as company’s performance, current status of economy and political factor. These factors play an important role in supply and demand of the stock which makes the price to be volatile in the short term. Investors and stock traders aim to book profit through buying and selling the stocks. There are different statistical and data science tools are being used to predict the stock price. Data Science and Statistical tools assume only the stock price’s historical data in predicting the future stock price. Statistical tools include measures such as Graph and Charts which depicts the general trend and time series tools such as Auto Regressive Integrated Moving Averages (ARIMA) and regression analysis. Data Science tools include models like Decision Tree, Support Vector Machine (SVM), Artificial Neural Network (ANN) and Long Term and Short Term Memory (LSTM) Models. Current methods include carrying out sentiment analysis of tweets, comments and other social media discussion to extract the hidden sentiment expressed by the users which indicate the positive or negative sentiment towards the stock price and the company. The book provides an overview of the analyzing and predicting stock price movements using statistical and data science tools using R open source software with hypothetical stock data sets. It provides a short introduction to R software to enable the user to understand analysis part in the later part. The book will not go into details of suggesting when to purchase a stock or what at price. The tools presented in the book can be used as a guiding tool in decision making while buying or selling the stock. Vinaitheerthan Renganathan www.vinaitheerthan.com/book.php
Author: Bovas Abraham Publisher: John Wiley & Sons ISBN: 0470317299 Category : Mathematics Languages : en Pages : 474
Book Description
The Wiley-Interscience Paperback Series consists of selected books that have been made more accessible to consumers in an effort to increase global appeal and general circulation. With these new unabridged softcover volumes, Wiley hopes to extend the lives of these works by making them available to future generations of statisticians, mathematicians, and scientists. "This book, it must be said, lives up to the words on its advertising cover: 'Bridging the gap between introductory, descriptive approaches and highly advanced theoretical treatises, it provides a practical, intermediate level discussion of a variety of forecasting tools, and explains how they relate to one another, both in theory and practice.' It does just that!" -Journal of the Royal Statistical Society "A well-written work that deals with statistical methods and models that can be used to produce short-term forecasts, this book has wide-ranging applications. It could be used in the context of a study of regression, forecasting, and time series analysis by PhD students; or to support a concentration in quantitative methods for MBA students; or as a work in applied statistics for advanced undergraduates." -Choice Statistical Methods for Forecasting is a comprehensive, readable treatment of statistical methods and models used to produce short-term forecasts. The interconnections between the forecasting models and methods are thoroughly explained, and the gap between theory and practice is successfully bridged. Special topics are discussed, such as transfer function modeling; Kalman filtering; state space models; Bayesian forecasting; and methods for forecast evaluation, comparison, and control. The book provides time series, autocorrelation, and partial autocorrelation plots, as well as examples and exercises using real data. Statistical Methods for Forecasting serves as an outstanding textbook for advanced undergraduate and graduate courses in statistics, business, engineering, and the social sciences, as well as a working reference for professionals in business, industry, and government.
Author: Dominique M. Hanssens Publisher: Springer Science & Business Media ISBN: 9781402073687 Category : Business & Economics Languages : en Pages : 524
Book Description
This second edition of Market Response Models: -places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. -splits the design of response models into separate chapters on static and dynamic models. -discusses techniques and findings spawned by the marketing information revolution, e.g., scanner data. -emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion. -demonstrates methodological developments to assess long-term impacts, where present, of current marketing efforts. -includes a new chapter on sales forecasting. -adds mini-case histories in the form of boxed inserts entitled Industry Perspectives, which are primarily written by business executives. This book is truly the foundation of market response modeling.
Author: Thanakit Ouanhlee
Author: Thanakit Ouanhlee
Author: I. Gusti Ngurah Agung
Author: George Kress
Author: Peter Clifton
Author: Rafik A. Aliev
Author: Jehan Shareef
Author: José Marcos Carvalho de Mesquita
Author: Vinaitheerthan Renganathan
Author: Bovas Abraham
Author: Dominique M. Hanssens