Author: Eric DangerPublisher: Gower Publishing Company, Limited
ISBN:
Category : Color
Languages : en
Pages : 244
Book Description
Using Colour to Sell
Author: Eric DangerPublisher: Gower Publishing Company, Limited
ISBN:
Category : Color
Languages : en
Pages : 244
Book Description
Selling with Color
Author: Faber BirrenUsing Colour to Sell
Author: Eric P. DangerSelling Color to People
Author: Faber BirrenSelling With Color (Classic Reprint)
Author: Faber BirrenPublisher:
ISBN: 9781332194469
Category : Business & Economics
Languages : en
Pages : 258
Book Description
Excerpt from Selling With Color This is a book about color and people. It has been written to be of practical benefit to modern business, to assure the effective development of consumer products, merchandising, advertising, packages, displays. Most books on color will be found long on theory and short on practice. This, perhaps, is because color is emotional in its appeal and tends to inspire a personal and subjective viewpoint. Yet while the so-called artistic aspects of color may be elusive, the facts of mass human reaction are otherwise. For color in industry today may be "engineered" with remarkable certainty, once the methods are known and applied with intelligence and care. It is evident that when you pick the right colors you sell a lot of merchandise or influence a lot of people; when you pick the wrong colors you pile up unsold inventories and see the public turn its back. To management this means that color problems must be rightly analyzed and estimated, that customers and markets must be known. To those charged with the details of styling, the creative "hunch" must be supported by a real understanding of human wants and desires. It is the intent of this book to present facts rather than opinions and to set forth principles that have the support of extensive research and sales record. To accomplish this it has been necessary to gather all possible data from the scientific investigator and to study the sales experience of numerous industries. With such evidence at hand the more temperamental aspects of color may be thrown into clearer light and a better and surer control realized. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
The 40 (Insider) Secrets of Color Selling
Author: Dan WesterveltPublisher:
ISBN: 9780615788548
Category : Color
Languages : en
Pages : 86
Book Description
This remarkable book explores a new dimension of selling psychology. By enabling the seller to accurately read a buyer's reactions using color knowledge to control the outcome of the sale. If you know your audience, you can sell anything. The challenge in selling is to get that information correct on the first try. This book will do that by giving you an insider's understanding of color meanings and what they tell about your buyer.
How to use color to sell
Author: Eric P. DangerHow to Use Color and Sell Paint
Author: Sherwin-Williams CompanyPublisher:
ISBN:
Category : Color in interior decoration
Languages : en
Pages : 98
Book Description
The Four Color Personalities for MLM
Author: Tom "Big Al" SchreiterPublisher:
ISBN: 9781948197083
Category : Business & Economics
Languages : en
Pages : 108
Book Description
Instant bonding, instant communication, and how to get your network marketing prospects to fully understand and act on your message = fun!This is the most fun of the 25 skills of network marketing. Our prospects have a different point-of-view than we do. So how do we give them our message in a way they ¿get it" and enjoy it?By quickly identifying their color personality.This isn¿t a boring research textbook on the four different personalities. This book is a fun, easy way to know how your prospects think, and the precise magic words to say to each of the four personalities. The results are stunning. Shy distributors become confident when they understand how their prospects think. Experienced distributors have short conversations that get prospects to join immediately.Why be frustrated with prospects? Instead, quickly discover the four personalities in a fun way that you will always remember. You will enjoy observing and analyzing your friends, co-workers and relatives, and you'll see the way they see the world. It feels like you have 3-D glasses in your network marketing career.Of the 25 skills, this is the first skill that new distributors should learn. Why? It gives new distributors instant confidence. It eliminates rejection. It helps prospects listen with open minds.It gets instant results. What could be better than that?You won¿t have to look for great prospects when you know the four color personalities. You will have the ability to turn ordinary people into hot prospects by knowing their color personality and by saying the right words.By using humorous, slightly exaggerated examples of the four personality traits, you will remember and use this skill immediately. Life is more fun when you are the only one with the 3-D glasses.This is the one skill that you'll use every day for the rest of your life!Get ready to smile and achieve quicker rapport and results.
Landscape Painting
Author: Mitchell AlbalaPublisher: Watson-Guptill
ISBN: 0823008347
Category : Art
Languages : en
Pages : 202
Book Description
Because nature is so expansive and complex, so varied in its range of light, landscape painters often have to look further and more deeply to find form and structure, value patterns, and an organized arrangement of shapes. In Landscape Painting, Mitchell Albala shares his concepts and practices for translating nature's grandeur, complexity, and color dynamics into convincing representations of space and light. Concise, practical, and inspirational, Landscape Painting focuses on the greatest challenges for the landscape artist, such as: • Simplification and Massing: Learn to reduce nature's complexity by looking beneath the surface of a subject to discover the form's basic masses and shapes.• Color and Light: Explore color theory as it specifically applies to the landscape, and learn the various strategies painters use to capture the illusion of natural light.• Selection and Composition: Learn to select wisely from nature's vast panorama. Albala shows you the essential cues to look for and how to find the most promising subject from a world of possibilities. The lessons in Landscape Painting—based on observation rather than imitation and applicable to both plein air and studio practice—are accompanied by painting examples, demonstrations, photographs, and diagrams. Illustrations draw from the work of more than 40 contemporary artists and such masters of landscape painting as John Constable, Sanford Gifford, and Claude Monet. Based on Albala's 25 years of experience and the proven methods taught at his successful plein air workshops, this in-depth guide to all aspects of landscape painting is a must-have for anyone getting started in the genre, as well as more experienced practitioners who want to hone their skills or learn new perspectives.