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Author: Thomas Riis Publisher: Edward Elgar Publishing ISBN: 1783479566 Category : Business & Economics Languages : en Pages : 301
Book Description
Engaging and innovative, User Generated Law offers a new perspective on the study of intellectual property law. Shifting research away from the study of statutory law, contributions from leading scholars explore why and how self-regulation of intellectual property rights in a knowledge society emerges and develops. Analysing examples of self-regulation in the intellectual property law based industries, this book evaluates to what extent user generated law is an accurate model for explaining and understanding this process.
Author: Thomas Riis Publisher: Edward Elgar Publishing ISBN: 1783479566 Category : Business & Economics Languages : en Pages : 301
Book Description
Engaging and innovative, User Generated Law offers a new perspective on the study of intellectual property law. Shifting research away from the study of statutory law, contributions from leading scholars explore why and how self-regulation of intellectual property rights in a knowledge society emerges and develops. Analysing examples of self-regulation in the intellectual property law based industries, this book evaluates to what extent user generated law is an accurate model for explaining and understanding this process.
Author: Christoph Burmann Publisher: LIT Verlag Münster ISBN: 382581887X Category : Branding (Marketing) Languages : en Pages : 251
Book Description
In the digital world of the participatory web millions of common people have started publishing own brand related content. Such amateur pieces ignore official marketing campaigns and are generated by brand fans and opponents alike. Given the increasing speed and reach of the internet those grassroots messages may have sweeping effects on the brand image. This book represents a first comprehensive study fully dedicated to the emerging phenomenon of brand related user generated content. It explores its patterns and shows how brand managers may benefit from it via user generated branding campaigns.
Author: Ulrike Arnhold Publisher: Springer Science & Business Media ISBN: 383498857X Category : Business & Economics Languages : en Pages : 477
Book Description
From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.
Author: Antti Oulasvirta Publisher: Oxford University Press ISBN: 0192520229 Category : Computers Languages : en Pages : 432
Book Description
This book presents computational interaction as an approach to explaining and enhancing the interaction between humans and information technology. Computational interaction applies abstraction, automation, and analysis to inform our understanding of the structure of interaction and also to inform the design of the software that drives new and exciting human-computer interfaces. The methods of computational interaction allow, for example, designers to identify user interfaces that are optimal against some objective criteria. They also allow software engineers to build interactive systems that adapt their behaviour to better suit individual capacities and preferences. Embedded in an iterative design process, computational interaction has the potential to complement human strengths and provide methods for generating inspiring and elegant designs. Computational interaction does not exclude the messy and complicated behaviour of humans, rather it embraces it by, for example, using models that are sensitive to uncertainty and that capture subtle variations between individual users. It also promotes the idea that there are many aspects of interaction that can be augmented by algorithms. This book introduces computational interaction design to the reader by exploring a wide range of computational interaction techniques, strategies and methods. It explains how techniques such as optimisation, economic modelling, machine learning, control theory, formal methods, cognitive models and statistical language processing can be used to model interaction and design more expressive, efficient and versatile interaction.
Author: Kay Cahill Publisher: Elsevier ISBN: 1780630085 Category : Computers Languages : en Pages : 215
Book Description
User-Generated Content and its Impact on Web-Based Library Services examines the impact of user-generated content on web-based library services. It begins with an overview of Web 2.0 tools and technologies and a brief look at the emerging semantic tools of Web 3.0 and their implications for libraries. The book investigates the changing role of the end user as both a creator and consumer of web content and what this means for society's perception and understanding of information. The author addresses the advantages and challenges of using these tools to bring community expertise and opinion into the library, from reinvention of the library website as a community rather than a collection to the issues of moderating user-generated content. The book also explores the notion of 'low-fidelity authority', understanding that by acknowledging the value in content that does not necessarily meet traditional definition of authority, it creates the potential to achieve a much greater level of relevance and engagement with users. Throughout the book, conceptual discussion is illustrated with real-world examples and practical suggestions for library practitioners. - Relatively new and extremely relevant topic, with which many libraries and librarians are currently grappling - Provides conceptual discussion and practical examples of sound strategies for managing user-generated content - The book is about rethinking what we do as librarians, and surrendering some of our traditional notions of authority and control to the expertise that exists in the community
Author: David García-Álvarez Publisher: Springer Nature ISBN: 3030909980 Category : Computers Languages : en Pages : 460
Book Description
This open access book represents a comprehensive review of available land-use cover data and techniques to validate and analyze this type of spatial information. The book provides the basic theory needed to understand the progress of LUCC mapping/modeling validation practice. It makes accessible to any interested user most of the research community's methods and techniques to validate LUC maps and models. Besides, this book is enriched with practical exercises to be applied with QGIS. The book includes a description of relevant global and supra-national LUC datasets currently available. Finally, the book provides the user with all the information required to manage and download these datasets.
Author: Rathore, Sumangla Publisher: IGI Global ISBN: 1466694505 Category : Business & Economics Languages : en Pages : 360
Book Description
With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.
Author: Benson, Vladlena Publisher: IGI Global ISBN: 1466674024 Category : Computers Languages : en Pages : 382
Book Description
Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. However, while social networking helps the world stay connected, its use must be further examined in order to determine any possible pitfalls associated with the use of this technology. Implications of Social Media Use in Personal and Professional Settings investigates the paradoxical nature of social networking in our personal lives and in the workplace. Highlighting emergent research and psychological impacts, this publication is an indispensable reference source for academics, researchers, and professionals interested in the application of social media, as well as the positive aspects and detrimental effects of the usage of these technologies.
Author: Thomas Riis
Author: Thomas Riis
Author: Christoph Burmann
Author: Mary Embree
Author: Ulrike Arnhold
Author: Antti Oulasvirta
Author: Kay Cahill
Author: David García-Álvarez
Author: Rathore, Sumangla
Author: United States. Federal Communications Commission
Author: Benson, Vladlena