Author:
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 610

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Book Description

Author:
Publisher: Transportation Research Board
ISBN: 0309094216
Category : Reference
Languages : en
Pages : 178

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Book Description

Author: Phil Edmonston
Publisher:
ISBN: 9780143016045
Category : Transportation
Languages : en
Pages : 456

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Book Description

Author: United States. National Labor Relations Board. Office of the General Counsel
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 500

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Book Description

Author: Mike Mueller
Publisher: Complete Book Series
ISBN: 0760372888
Category : Sports & Recreation
Languages : en
Pages : 327

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Book Description
The Complete Book of Ford Mustang, 4th Edition details the development, technical specifications, and history of America’s original pony car, now updated to cover cars through the 2021 model year.

Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470613580
Category : Business & Economics
Languages : en
Pages : 400

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Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Author: Smita Brunnermeier
Publisher: DIANE Publishing
ISBN: 0788184091
Category : Automobile industry and trade
Languages : en
Pages : 98

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Book Description
NIST's Manufacturing Engineering Laboratory (MEL) is developing standards that promote interoperability among members of the U.S. automotive supply chain. This study assesses the costs of imperfect interoperability to the U.S. automotive supply chain and describes the sources of these costs. This study estimates that imperfect interoperability imposes at least $1 billion per year on the members of the U.S. automotive supply chain. By far, the greatest component of these costs is the resources devoted to repairing or reentering data files that are not usable for downstream applications.

Author: National Research Council
Publisher: National Academies Press
ISBN: 0309069823
Category : Science
Languages : en
Pages : 104

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Book Description
Remote observations of Earth from space serve an extraordinarily broad range of purposes, resulting in extraordinary demands on those at the National Aeronautics and Space Administration (NASA), the National Oceanic and Atmospheric Administration (NOAA), and elsewhere who must decide how to execute them. In research, Earth observations promise large volumes of data to a variety of disciplines with differing needs for measurement type, simultaneity, continuity, and long-term instrument stability. Operational needs, such as weather forecasting, add a distinct set of requirements for continual and highly reliable monitoring of global conditions. The Role of Small Satellites in NASA and NOAA Earth Observation Programs confronts these diverse requirements and assesses how they might be met by small satellites. In the past, the preferred architecture for most NASA and NOAA missions was a single large spacecraft platform containing a sophisticated suite of instruments. But the recognition in other areas of space research that cost-effectiveness, flexibility, and robustness may be enhanced by using small spacecraft has raised questions about this philosophy of Earth observation. For example, NASA has already abandoned its original plan for a follow-on series of major platforms in its Earth Observing System. This study finds that small spacecraft can play an important role in Earth observation programs, providing to this field some of the expected benefits that are normally associated with such programs, such as rapid development and lower individual mission cost. It also identifies some of the programmatic and technical challenges associated with a mission composed of small spacecraft, as well as reasons why more traditional, larger platforms might still be preferred. The reasonable conclusion is that a systems-level examination is required to determine the optimum architecture for a given scientific and/or operational objective. The implied new challenge is for NASA and NOAA to find intra- and interagency planning mechanisms that can achieve the most appropriate and cost-effective balance among their various requirements.

Author: Richard Rumelt
Publisher: Currency
ISBN: 0307886239
Category : Business & Economics
Languages : en
Pages : 338

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Book Description
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Author: Ingrid Piller
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 352

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Book Description