Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 410
Book Description
USadreview
Author: USadreview, Volume 3, Number 1
Author: Publisher:
ISBN: 9780934590235
Category : Advertising
Languages : en
Pages : 255
Book Description
USADREVIEW
Author: BoşPublisher: Bilimsel Eserler
ISBN: 9781584710295
Category : advertising
Languages : en
Pages : 400
Book Description
USadreview
Author: Publisher:
ISBN: 9781584711018
Category : Advertising
Languages : en
Pages : 192
Book Description
New Serial Titles
Author: Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 1448
Book Description
A union list of serials commencing publication after Dec. 31, 1949.
About Face
Author: Dan HillPublisher: Kogan Page Publishers
ISBN: 0749459239
Category : Business & Economics
Languages : en
Pages : 208
Book Description
Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.
USadreview
Author: Dan BarronPublisher:
ISBN: 9781584710547
Category : Advertising
Languages : en
Pages : 0
Book Description
A fabulous collection of the best in print advertising from the past decade. Provides a broad-based view of American advertising in magazines, newspapers, and catalogs.
The Meaning of Matthew
Author: Judy ShepardPublisher: Penguin
ISBN: 1101140186
Category : Biography & Autobiography
Languages : en
Pages : 146
Book Description
“The Meaning of Matthew is Judy Shepard’s passionate and courageous attempt to understand what no mother should have to understand, which is why her son was murdered in Laramie, Wyoming, in the fall of 1998. It is a vivid testimony to a life cut short, and testimony too, to the bravery and compassion of Judy and Dennis—Matthew’s parents—as they struggle to survive a grief that won’t go away.”—Larry McMurty, author of Terms of Endearment and Lonesome Dove Today the name Matthew Shepard is synonymous with gay rights, but until 1998, he was just Judy Shepard’s son. In this remarkably candid memoir, Judy Shepard shares the story behind the headlines. Interweaving memories of Matthew and her family with the challenges of confronting her son’s death, Judy describes how she handled the crippling loss of her child in the public eye, the vigils and protests held by strangers in her son’s name, and ultimately how she and her husband gained the courage to help prosecutors convict her son's murderers. The Meaning of Matthew is more than a retelling of horrific injustice that brought the reality of inequality and homophobia into the American consciousness. It is an unforgettable and inspiring account of how one ordinary woman turned an unthinkable tragedy into a vital message for the world.
Ulrich's Periodicals Directory
Author: Measuring and Mapping Cultures
Author: Yilmaz R. EsmerPublisher: BRILL
ISBN: 9004158200
Category : Social Science
Languages : en
Pages : 202
Book Description
Based on the data from the European and World Values Studies, this volume discuss basic theoretical and methodological issues of value research and focus on some the most basic processes of value change: cultural globalization, individualization, secularization and democratization.