Urban Destination Marketing in Contemporary Europe PDF Download

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Urban Destination Marketing in Contemporary Europe

Urban Destination Marketing in Contemporary Europe PDF Author: John Heeley
Publisher: Channel View Publications
ISBN: 1845414934
Category : Business & Economics
Languages : en
Pages : 189

Book Description
Aiming to unite theory and practice, this volume addresses the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). It includes 21 in-depth interviews with senior DMO executives, to allow practitioners to describe in their own words how they conduct their marketing activities.
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