Author: Leonard BarrasPublisher:
ISBN:
Category :
Languages : en
Pages : 136
Book Description
Up the Tyne in a Flummox
Author: Leonard BarrasThe Wit and Wisdom of the North
Author: Rosemarie JarskiPublisher: Random House
ISBN: 1407029576
Category : Reference
Languages : en
Pages : 324
Book Description
Ey up, it's not only footie, pints and pies that are better up north - the humour also takes some beating. Whether it's comics like Peter Kay, Les Dawson and Victoria Wood, telly shows like Corrie and Open All Hours, or writers like Alan Bennett and Keith Waterhouse, the funniest and best-loved invariably hail from the land of perpetual drizzle (another thing they do better). This grand collection of northern wit is packed with these favourites and more. Likely lads and lippy lasses cast a wry eye on subjects close to the heart of every northerner, including - brass, grub, graft, courting, cricket, tittle-tattle and t'weather - adding up to a feast of northern hilarity.
Geordies
Author: Robert CollsPublisher: Northumbria University Press
ISBN: 9781904794127
Category : History
Languages : en
Pages : 220
Book Description
'Geordies' is a celebration of North Eastern virtues, from the lovely countryside to the powerful cultural tradition. It covers the history and life blood of the region and looks at what makes the people of the North East what they are.
Whitaker's Book List
Author: Small Press Yearbook 1989
Author: Small Press Group of BritainPublisher:
ISBN: 9780951363003
Category : Small presses
Languages : en
Pages : 200
Book Description
Small Press Record of Books in Print
Author: Len FultonBuyology
Author: Martin LindstromPublisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Identity and Translation Trouble
Author: Ivana HostováPublisher: Cambridge Scholars Publishing
ISBN: 1527500802
Category : Language Arts & Disciplines
Languages : en
Pages : 195
Book Description
Besides providing a thorough overview of advances in the concept of identity in Translation Studies, the book brings together a variety of approaches to identity as seen through the prism of translation. Individual chapters are united by the topic and their predominantly cultural approach, but they also supply dynamic impulses for the reader, since their methodologies, level of abstraction, and subject matter differ. The theoretical impulses brought together here include a call for the ecology of translational attention, a proposal of transcultural and farcical translation and a rethinking of Bourdieu’s habitus in terms of František Miko’s experiential complex. The book also offers first-hand insights into such topics as post-communist translation practices, provides sociological insights into the role politics played during state socialism in the creation of fields of translated fiction and the way imported fiction was able to subvert the intentions of the state, gives evidence of the struggles of small locales trying to be recognised though their literature, and draws links between local theory and more widely-known concepts.
A Phonetic Dictionary of the English Language
Author: Hermann MichaelisPublisher:
ISBN:
Category : English language
Languages : en
Pages : 486
Book Description
Pro Power BI Desktop
Author: Adam AspinPublisher: Apress
ISBN: 1484257634
Category : Computers
Languages : en
Pages : 918
Book Description
Deliver eye-catching and insightful business intelligence with Microsoft Power BI Desktop. This new edition has been updated to cover all the latest features of Microsoft’s continually evolving visualization product. New in this edition is help with storytelling—adapted to PCs, tablets, and smartphones—and the building of a data narrative. You will find coverage of templates and JSON style sheets, data model annotations, and the use of composite data sources. Also provided is an introduction to incorporating Python visuals and the much awaited Decomposition Tree visual. Pro Power BI Desktop shows you how to use source data to produce stunning dashboards and compelling reports that you mold into a data narrative to seize your audience’s attention. Slice and dice the data with remarkable ease and then add metrics and KPIs to project the insights that create your competitive advantage. Convert raw data into clear, accurate, and interactive information with Microsoft’s free self-service BI tool. This book shows you how to choose from a wide range of built-in and third-party visualization types so that your message is always enhanced. You will be able to deliver those results on PCs, tablets, and smartphones, as well as share results via the cloud. The book helps you save time by preparing the underlying data correctly without needing an IT department to prepare it for you. What You Will LearnDeliver attention-grabbing information, turning data into insightFind new insights as you chop and tweak your data as never beforeBuild a data narrative through interactive reports with drill-through and cross-page slicingMash up data from multiple sources into a cleansed and coherent data modelBuild interdependent charts, maps, and tables to deliver visually stunning informationCreate dashboards that help in monitoring key performance indicators of your businessAdapt delivery to mobile devices such as phones and tablets Who This Book Is For Power users who are ready to step up to the big leagues by going beyond what Microsoft Excel by itself can offer. The book also is for line-of-business managers who are starved for actionable data needed to make decisions about their business. And the book is for BI analysts looking for an easy-to-use tool to analyze data and share results with C-suite colleagues they support.