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Author: Wendy W. Moe Publisher: Cambridge University Press ISBN: 1107656036 Category : Computers Languages : en Pages : 205
Book Description
In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to a more comprehensive use of social media intelligence.
Author: Wendy W. Moe Publisher: Cambridge University Press ISBN: 1107656036 Category : Computers Languages : en Pages : 205
Book Description
In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to a more comprehensive use of social media intelligence.
Author: Gary S. Lynch Publisher: Archway Publishing ISBN: 1480839388 Category : Business & Economics Languages : en Pages : 176
Book Description
Risk and uncertainty may sound scary, but todays best business leaders are navigating both to gain strategic advantage over competitorsand you can, too. This guide for business leaders examines risk and opportunity through the lens of some of the worlds most respected visionaries, including Howard Schultz, Andy Grove, Peter Huntsman, John Krafcik, Peter Leibinger, Doug Hepper, and many more. These visionaries looked beyond financial performance to see opportunitiesand they did so by understanding uncertainty. Then, they decisively acted to create measurable results that coincided with the future they envisioned. Find out how they did it, and learn how to: identify, define, and convert uncertainty into value; become more opportunistic when facing uncertainty; develop the skill to spot where advantages are likely to emerge; and create an environment where managers and leaders complement each other. Filled with case studies on companies such as Hyundai, Starbucks, Roche, and Intel, this guide delivers proven ways to create value and leverage uncertainty. It is the culmination of a decade of research and interaction with dozens of companies and growth leaders who prove that pursuing a market driven strategy to navigating uncertainty will gain measurable market advantage.
Author: Ed Fuller Publisher: John Wiley & Sons ISBN: 0470879610 Category : Business & Economics Languages : en Pages : 210
Book Description
Personal relationships are the real bedrock of long-term success in any business and any industry. But in today's global economy, forging bonds across cultural divides requires a heightened level of sensitivity. In You Can't Lead with Your Feet on the Desk, the leader of Marriott International Lodging, Ed Fuller, delivers real-world advice on how to connect with, manage, and do business with people in any culture, including employees, suppliers, and customers who often have roots in other cultures. Fuller, who grew Marriott's international business from sixteen hotels in six countries to 400 properties in seventy countries, explains how to navigate cultural nuances and language differences, unfamiliar geography, and frustrating bureaucracy. Building trust, shared values, and commitment to a business partnership is harder in cross-cultural situations, but it can and must be done if you want to be successful in today's world. No matter the country or community, relationships are the currency of every culture. Fuller explains how to build these relationships, how to discover the other person's interests and needs—and why you have to get your feet off the desk, cross the cultural borders, and go meet them in the context in which they're most comfortable. Fuller prepares you for this journey with guiding principles for avoiding missteps and for creating lasting connections crucial to every business leader: Build relationships through mutual respect Earn trust quickly by delivering during a crisis Understand how verbal and nonverbal cues can make or break a deal Lead from the front and be willing to give yourself the tough jobs Learn the local customs and history in order to create positive relationships Your skills at forming and maintaining close ties with associates and partners give you the competitive advantage. So, ditch the desk, and learn how to overcome differences in today's multicultural business environment. "This is a must-read! Every American needs to know how to work with others in this multicultural society. The diversity of the American business community has expanded over the past decades. As a leader you need to know how to manage and interact in our multi-cultural business environment. Ed Fuller has given you the guideposts, the pitfalls have been identified, and the opportunities are yours. This is an essential read for all leaders and one that I highly recommend." —JAMES STAMAS Founding Dean, School of Hospitality Administration, Boston University
Author: Anil K. Gupta Publisher: John Wiley & Sons ISBN: 0470441097 Category : Business & Economics Languages : en Pages : 258
Book Description
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise: Both provide mega-markets for almost every product and service Both have platforms that will dramatically reduce the company's global cost structure Both have platforms that will significantly boost the company's global technology and innovation base Both are springboards for the mergence of new fearsome global competitors. This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.
Author: Brad Smith Publisher: Penguin ISBN: 1984877712 Category : Business & Economics Languages : en Pages : 370
Book Description
The instant New York Times bestseller. From Microsoft's president and one of the tech industry's broadest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates. “A colorful and insightful insiders’ view of how technology is both empowering and threatening us. From privacy to cyberattacks, this timely book is a useful guide for how to navigate the digital future.” —Walter Isaacson Microsoft President Brad Smith operates by a simple core belief: When your technology changes the world, you bear a responsibility to help address the world you have helped create. This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. While sweeping digital transformation holds great promise, we have reached an inflection point. The world has turned information technology into both a powerful tool and a formidable weapon, and new approaches are needed to manage an era defined by even more powerful inventions like artificial intelligence. Companies that create technology must accept greater responsibility for the future, and governments will need to regulate technology by moving faster and catching up with the pace of innovation. In Tools and Weapons, Brad Smith and Carol Ann Browne bring us a captivating narrative from the cockpit of one of the world's largest and most powerful tech companies as it finds itself in the middle of some of the thorniest emerging issues of our time. These are challenges that come with no preexisting playbook, including privacy, cybercrime and cyberwar, social media, the moral conundrums of artificial intelligence, big tech's relationship to inequality, and the challenges for democracy, far and near. While in no way a self-glorifying "Microsoft memoir," the book pulls back the curtain remarkably wide onto some of the company's most crucial recent decision points as it strives to protect the hopes technology offers against the very real threats it also presents. There are huge ramifications for communities and countries, and Brad Smith provides a thoughtful and urgent contribution to that effort.
Author: Robert M. Sheehan, Jr. Publisher: John Wiley & Sons ISBN: 0470449802 Category : Business & Economics Languages : en Pages : 320
Book Description
Create powerful strategies for your nonprofit organization to achieve breakthrough performance in mission impact Does your nonprofit have a reliable way of knowing the impact its making? Beginning with an eye-opening discussion of what strategy is, Mission Impact: A Breakthrough Strategy for Nonprofits reveals how the process of strategy development should be designed with authoritative coverage of mission impact, vision, five year strategic stretch goals, strategy implementation, and management. Step-by-step guidance and practical tools Integrates the very best current thinking on performance and strategy available, drawing from both the corporate and nonprofit worlds Cutting-edge ideas presented in a user-friendly fashion The deteriorating quality of life in our communities screams out for immediate action – for breakthrough improvement, not just incremental changes. Mission Impact: A Breakthrough Strategy for Nonprofits will lead you and your organization to achieve breakthrough performance for maximum mission impact. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author: Saul I. Gass Publisher: Springer Science & Business Media ISBN: 1461304598 Category : Business & Economics Languages : en Pages : 774
Book Description
Operations Research: 1934-1941," 35, 1, 143-152; "British The goal of the Encyclopedia of Operations Research and Operational Research in World War II," 35, 3, 453-470; Management Science is to provide to decision makers and "U. S. Operations Research in World War II," 35, 6, 910-925; problem solvers in business, industry, government and and the 1984 article by Harold Lardner that appeared in academia a comprehensive overview of the wide range of Operations Research: "The Origin of Operational Research," ideas, methodologies, and synergistic forces that combine to 32, 2, 465-475. form the preeminent decision-aiding fields of operations re search and management science (OR/MS). To this end, we The Encyclopedia contains no entries that define the fields enlisted a distinguished international group of academics of operations research and management science. OR and MS and practitioners to contribute articles on subjects for are often equated to one another. If one defines them by the which they are renowned. methodologies they employ, the equation would probably The editors, working with the Encyclopedia's Editorial stand inspection. If one defines them by their historical Advisory Board, surveyed and divided OR/MS into specific developments and the classes of problems they encompass, topics that collectively encompass the foundations, applica the equation becomes fuzzy. The formalism OR grew out of tions, and emerging elements of this ever-changing field. We the operational problems of the British and U. s. military also wanted to establish the close associations that OR/MS efforts in World War II.
Author: Brent Goldfarb Publisher: Stanford University Press ISBN: 1503607933 Category : Business & Economics Languages : en Pages : 284
Book Description
“An interesting take on some factors that facilitate the development and bursting of bubbles in technology industries. . . . Highly recommended.” —Choice Financial market bubbles are recurring, often painful, reminders of the costs and benefits of capitalism. While many books have studied financial manias and crises, most fail to compare times of turmoil with times of stability. In Bubbles and Crashes, Brent Goldfarb and David A. Kirsch give us new insights into the causes of speculative booms and busts. They identify a class of assets—major technological innovations—that can, but does not necessarily, produce bubbles. This methodological twist is essential: Only by comparing similar events that sometimes lead to booms and busts can we ascertain the root causes of bubbles. Using a sample of eighty-eight technologies spanning 150 years, Goldfarb and Kirsch find that four factors play a key role in these episodes: the degree of uncertainty surrounding a particular innovation; the attentive presence of novice investors; the opportunity to directly invest in companies that specialize in the technology; and whether or not a technology is a good protagonist in a narrative. Goldfarb and Kirsch consider the implications of their analysis for technology bubbles that may be in the works today, offer tools for investors to identify whether a bubble is happening, and propose policy measures that may mitigate the risks associated with future speculative episodes.
Author: Wendy W. Moe
Author: Wendy W. Moe
Author: T. Leigh Anenson
Author: United States
Author: Gary S. Lynch
Author: Ed Fuller
Author: Anil K. Gupta
Author: Brad Smith
Author: Robert M. Sheehan, Jr.
Author: Saul I. Gass
Author: Brent Goldfarb