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Author: Alain Verbeke Publisher: Cambridge University Press ISBN: 1107355273 Category : Business & Economics Languages : en Pages : 615
Book Description
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.
Author: Alain Verbeke Publisher: Cambridge University Press ISBN: 1107355273 Category : Business & Economics Languages : en Pages : 615
Book Description
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.
Author: V. Taras Publisher: Springer ISBN: 113746772X Category : Business & Economics Languages : en Pages : 898
Book Description
The Handbook of Experiential Learning In International Business is a one-stop source for international managers, business educators and trainers who seek to either select and use an existing experiential learning project, or develop new projects and exercises of this kind.
Author: Marie C. Thursby Publisher: Emerald Group Publishing ISBN: 1786352370 Category : Business & Economics Languages : en Pages : 432
Book Description
This is the 2nd edition of Technological Innovation. Profiting from technological innovation requires scientific and engineering expertise, and an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship.
Author: Ilan Alon Publisher: World Scientific ISBN: 9812563229 Category : Business & Economics Languages : en Pages : 394
Book Description
This pioneering book offers a unique constellation of essays focused on the important social and economic changes affecting educational institutions in China. It provides an in-depth examination of the potential and obstacles for business and management education in the world's second largest economy and most populated country.This volume is an essential resource for anyone with an interest in teaching, developing a new program, or entering into a joint venture in China. A wide range of topics, such as economic transition, pedagogical issues, professional training and alliance formation, are discussed from the standpoint of deans, educators, directors and consultants of educational institutions hailing from both the East and the West.
Author: Charles W. L. Hill Publisher: ISBN: 9780071113113 Category : Competition, International Languages : en Pages : 720
Book Description
"'International Business' addresses the strategic, structural and functional implications of international business in firms around the world."--Source inconnue.
Author: Phil Kelly Publisher: International Thomson Business Press ISBN: 9781844807840 Category : Business & Economics Languages : en Pages : 0
Book Description
Developed using extensive lecturer and student feedback, International Business and Management acknowledges recent changes in course emphasis and presents an integrated treatment of international management problems. Combining a strong strategic focus with coverage of the functions that underpin global business, it delivers a fresh European perspective on international business, expressly written for post-introductory undergraduate courses and also for MBA students. All of the key areas of international business are covered within this managerial framework, including important topics rarely covered in older textbooks such as: SMEs and how they compete on a global level; ethics and social responsibility; and technology and how organizations use information to support global operations and deliver competitive advantage. Kelly also includes constructive and genuinely international examples, showing how SMEs through to MNCs have grappled with the operational and organizational challenges of international business. Eye-catching real-world case studies, market researched pedagogy, and a strong theoretical backbone ensure that Kelly: International Business and Management is at the forefront of European IB textbooks.
Author: Alain Verbeke
Author: Alain Verbeke
Author: Michael R. Czinkota
Author: Alain Verbeke
Author: V. Taras
Author: Pankaj Ghemawat
Author: Marie C. Thursby
Author: Ilan Alon
Author: Les R. Dlabay
Author: Charles W. L. Hill
Author: Phil Kelly