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Author: Mike Moser Publisher: Harvard Business Press ISBN: 1422163571 Category : Business & Economics Languages : en Pages : 186
Book Description
Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, "fuzzy" brand information into a concrete guidepost for making day-to-day branding decisions. Called the "Brand Roadmap," this valuable tool enables organizations of all sizes and kinds to leverage insights and strategies once only available through big-gun consulting and ad agencies. Step by step, it guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons. Filled with vivid case examples and practical worksheets, United We Brand is essential for anyone involved in charting a company's distinctive path to success. Winner of five Clio Awards and two Cannes Lions.
Author: Mike Moser Publisher: Harvard Business Press ISBN: 1422163571 Category : Business & Economics Languages : en Pages : 186
Book Description
Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, "fuzzy" brand information into a concrete guidepost for making day-to-day branding decisions. Called the "Brand Roadmap," this valuable tool enables organizations of all sizes and kinds to leverage insights and strategies once only available through big-gun consulting and ad agencies. Step by step, it guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons. Filled with vivid case examples and practical worksheets, United We Brand is essential for anyone involved in charting a company's distinctive path to success. Winner of five Clio Awards and two Cannes Lions.
Author: Faye Hayden Publisher: ISBN: Category : Languages : en Pages : 41
Book Description
United We Play - A book about disabilities for children, parents and teachers . Our differences should not divide us. This book educates children, parents and teachers about different disabilities that affect real children and how we can ensure they are always included, because play unites us. All Profits from sale of the book will all go to 'Join Our Boys Trust'. The trust was set up to support 3 young brothers living in Ireland, Archie, George and Isaac. In 2012 all 3 boys were diagnosed with Duchenne Muscular Dystrophy. The boys are all now wheelchair users, Duchenne sufferers have an average life expectancy of 26. Their story is devastating and the aim of this book is to help the family in achieving their goal of raising e400,000 to build a special purpose home for the boys, who lose mobility every day. More information is available on www.Joinourboys.org
Author: Audrey Davis Stewart Publisher: Xlibris Corporation ISBN: 1493186884 Category : Sports & Recreation Languages : en Pages : 223
Book Description
Lester Davis grew up and married Genevieve Holmes who later by the grace of the living God found their place in life. They moved from one small town to another small town. Lester Davis became coach in the mid-fifties when the schools in the south were segregated and continued his coaching after integration. He like many others felt the sting of a reluctant spirit that didnt want to change. Nevertheless, he didnt dwell on negative things too much. He pushed forward to victory, after victory with the united community to support his effects. United we stand Divided we fallAll for one and one for all...F.I.G.H.T...fight! was the teams motto of the seventies, eighties, until nineteen ninety. The motto was all so fitting for some of the battles that were faced by the teams. Really and truly they were in a fight; some were simply to let us know we can win no matter how small. And we did, many times. Coach Davis lead his teams from 1956-1990 to many victories, over 783 winnings.
Author: J.A. Cipriano Publisher: DDCO Publishing, LLC. ISBN: Category : Fiction Languages : en Pages :
Book Description
When Mickey beat the world's greatest supervillain and saved the city, he expected a lot of things. Fame, fortune, girls ... but he never expected to find himself targeted by a vicious mad scientist desperate to take over the world. Now, he, along with his new friends, will have to pull together if they want to fight off the clone army besieging his city. There's just one problem. To win the day, Mickey will have to use powers he didn't even know he had, infiltrate an underground base filled with bloodthirsty mutants, and defeat an indestructible enemy. It might be tough, but if there's one thing Mickey knows how to do, it's kick ass and get the girl. And he's already got the girls ... Please Note: This book contains a harem.
Author: Dannielle Joy Davis Publisher: IAP ISBN: 1648020879 Category : Religion Languages : en Pages : 301
Book Description
Segments of society are drawing upon their faith and spirituality to develop strategies to mend social relationships and fragmented communities. The Contemporary Perspectives on Spirituality in Education book series will feature volumes geared towards understanding and exploring the role of spirituality in addressing challenge, conflict, and marginalization within education in the U.S. and internationally.
Author: Jakub Sawicki Publisher: Springer Nature ISBN: 3031483367 Category : Social Science Languages : en Pages : 142
Book Description
This volume studies high and late medieval material culture in a Pan-European context. The idea of ‘unity of culture’ in Medieval Latin Europe is well known in historical texts, especially when it concerns the so-called ‘Europe North of the Alps’. This book investigates the similarities and differences in material culture between areas, regions and political entities and opens the dialogue for a more interregional discussion. The editors acknowledge that there are numerous challenges in understanding the phenomenon the volume addresses, the fundamental one being defining (or even redefining) a common material culture of Europe. Important in determining this is greater appreciation of how objects reflect interactions between peoples, both local and foreign, which can be driven by a variety of factors, including trade, conflict and diplomacy etc. But just as important is observing the differences between ‘things’ across Europe, reflecting developments and transformations its cultural, social and economic history. These works are traditionally presented in isolation or at the local level, maybe even in very specialized tomes, as often it is thought their observation are not relevant to wider discourses. Conversely, what is clear, however, is that by interconnecting these seemingly introvert studies of specific artefact types or sites etc., readers can better appreciate the similarities and differences in material culture across Europe. This book is of interest to researchers in archaeology and material culture.
Author: Pete May Publisher: Biteback Publishing ISBN: 1785901982 Category : Sports & Recreation Languages : en Pages : 183
Book Description
"Essex scribe and literary Hammer Pete May writes with humour and eloquence about the most turbulent year of change at the Boleyn since Ken's Café got a tub of Flora." Phill Jupitus West Ham's final season at the Boleyn Ground was always going to be memorable. It featured a new manager in Slaven Bilic, the arrival of a French magician called Dimitri Payet and away wins at Arsenal, Liverpool and Man City - not to mention an unexpected tilt at the top four and an epic last game at the Boleyn against Man United. But a new beginning is around the corner and, as he and his fellow Hammers prepare to swap the gritty East End streets of E13 for the shiny shopping centres of Stratford, lifelong supporter Pete May reflects on the special place the Boleyn Ground has occupied in the hearts of generations of Irons fans. Whether it's the infamous chants of the Bobby Moore Stand, the pre-match fry-ups at Ken's Café or the joys of sticky carpets, rubbish ale and blokes singing on pool tables in the pubs around Upton Park, Pete's memories are sure to resonate with legions of the claret-and-blue army as they say farewell to the Boleyn and enter a new era at the London Stadium.
Author: Publisher: ISBN: Category : Languages : en Pages : 68
Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author: Mike Moser
Author: Mike Moser
Author: Faye Hayden
Author: Audrey Davis Stewart
Author: J.A. Cipriano
Author: Dannielle Joy Davis
Author: Tim Erickson
Author: Jakub Sawicki
Author: Pete May
Author: Felix Abayateye
Author: