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Author: Mike Moser Publisher: Harvard Business Press ISBN: 1422163571 Category : Business & Economics Languages : en Pages : 186
Book Description
Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, "fuzzy" brand information into a concrete guidepost for making day-to-day branding decisions. Called the "Brand Roadmap," this valuable tool enables organizations of all sizes and kinds to leverage insights and strategies once only available through big-gun consulting and ad agencies. Step by step, it guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons. Filled with vivid case examples and practical worksheets, United We Brand is essential for anyone involved in charting a company's distinctive path to success. Winner of five Clio Awards and two Cannes Lions.
Author: Mike Moser Publisher: Harvard Business Press ISBN: 1422163571 Category : Business & Economics Languages : en Pages : 186
Book Description
Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, "fuzzy" brand information into a concrete guidepost for making day-to-day branding decisions. Called the "Brand Roadmap," this valuable tool enables organizations of all sizes and kinds to leverage insights and strategies once only available through big-gun consulting and ad agencies. Step by step, it guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons. Filled with vivid case examples and practical worksheets, United We Brand is essential for anyone involved in charting a company's distinctive path to success. Winner of five Clio Awards and two Cannes Lions.
Author: Jakub Sawicki Publisher: Springer Nature ISBN: 3031483367 Category : Social Science Languages : en Pages : 142
Book Description
This volume studies high and late medieval material culture in a Pan-European context. The idea of ‘unity of culture’ in Medieval Latin Europe is well known in historical texts, especially when it concerns the so-called ‘Europe North of the Alps’. This book investigates the similarities and differences in material culture between areas, regions and political entities and opens the dialogue for a more interregional discussion. The editors acknowledge that there are numerous challenges in understanding the phenomenon the volume addresses, the fundamental one being defining (or even redefining) a common material culture of Europe. Important in determining this is greater appreciation of how objects reflect interactions between peoples, both local and foreign, which can be driven by a variety of factors, including trade, conflict and diplomacy etc. But just as important is observing the differences between ‘things’ across Europe, reflecting developments and transformations its cultural, social and economic history. These works are traditionally presented in isolation or at the local level, maybe even in very specialized tomes, as often it is thought their observation are not relevant to wider discourses. Conversely, what is clear, however, is that by interconnecting these seemingly introvert studies of specific artefact types or sites etc., readers can better appreciate the similarities and differences in material culture across Europe. This book is of interest to researchers in archaeology and material culture.
Author: J.A. Cipriano Publisher: DDCO Publishing, LLC. ISBN: Category : Fiction Languages : en Pages : 310
Book Description
When Mickey beat the world's greatest supervillain and saved the city, he expected a lot of things. Fame, fortune, girls ... but he never expected to find himself targeted by a vicious mad scientist desperate to take over the world. Now, he, along with his new friends, will have to pull together if they want to fight off the clone army besieging his city. There's just one problem. To win the day, Mickey will have to use powers he didn't even know he had, infiltrate an underground base filled with bloodthirsty mutants, and defeat an indestructible enemy. It might be tough, but if there's one thing Mickey knows how to do, it's kick ass and get the girl. And he's already got the girls ... Please Note: This book contains a harem.
Author: Sadie Robertson Publisher: Simon and Schuster ISBN: 1476777810 Category : Biography & Autobiography Languages : en Pages : 224
Book Description
The television personality and member of the Duck Commander family shares the list of principles that lead her to personal and spiritual growth and help her live the way God says to live.
Author: Mike Moser
Author: Mike Moser
Author: Jakub Sawicki
Author: J.A. Cipriano
Author: Tim Erickson
Author: Sadie Robertson
Author: United States. President
Author: Felix Abayateye
Author: United States. Congress
Author: United States. Department of State
Author: