Author: Marta SerratsPublisher:
ISBN: 9789812457738
Category : Show windows
Languages : en
Pages : 255
Book Description
Unique Window Display Handbook
Author: Marta SerratsPublisher:
ISBN: 9789812457738
Category : Show windows
Languages : en
Pages : 255
Book Description
The Handbook of Window Display
Author: William Nelson TaftPublisher:
ISBN:
Category : Show-windows
Languages : en
Pages : 448
Book Description
Window and Store Display
Author: Albert T. FischerPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 262
Book Description
A guide to window-dressing
Author: GuideVisual Merchandising Second Edition
Author: Tony MorganPublisher: Laurence King Publishing
ISBN: 1780675534
Category : Design
Languages : en
Pages : 208
Book Description
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains new case studies and updated images. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
The Handbook of Window Display
Author: Nestor CastroPublisher:
ISBN:
Category : Show-windows
Languages : en
Pages : 246
Book Description
The Art of Window Display
Author: Harold Ashford DownPublisher:
ISBN:
Category : Display of merchandise
Languages : en
Pages : 244
Book Description
Window and Store Display
Author: Albert T. FischerPublisher:
ISBN:
Category : Display of merchandise
Languages : en
Pages : 203
Book Description
Store Design and Visual Merchandising, Second Edition
Author: Claus EbsterPublisher: Business Expert Press
ISBN: 1631571133
Category : Business & Economics
Languages : en
Pages : 289
Book Description
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
The Window Trimmer's Handbook
Author: International Correspondence SchoolsPublisher:
ISBN:
Category : Display of merchandise
Languages : en
Pages : 318
Book Description