Renewing Unilever : Transformation and Tradition PDF Download

Author: Geoffrey Jones
Publisher: Oxford University Press, UK
ISBN: 0191556386
Category : Business & Economics
Languages : en
Pages : 491

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Book Description
Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading businesshistorian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's,Birds Eye, Wall's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Ben & Jerry's.In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human resource management.The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals.

Author: Dmitri van den Bersselaar
Publisher: BRILL
ISBN: 904743059X
Category : Social Science
Languages : en
Pages : 284

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Book Description
Imported schnapps gin has a remarkable history in West Africa. Gin was imported in great quantities between 1880 and World War I, when its consumption showed access to the modern, international world. Subsequently schnapps was transformed into a good that signified traditional, local culture. Today, imported schnapps has high status because of its importance for African ritual and as symbol of the status of chiefs and elders, but actual consumption is limited. This book explores this unexpected trajectory of commoditisation to investigate how imported goods acquire specific local meanings. This analysis of consumption and marketing of gin contributes to our understanding of patterns of consumption, rejection and appropriation within processes of identity formation, elite formation, and the redefinition of community in colonial and postcolonial West Africa.

Author: George L. Beckford
Publisher:
ISBN: 9789766400743
Category : Business & Economics
Languages : en
Pages : 346

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Book Description
This is a revised edition of a seminal work on the nature of underdevelopment. It includes a new foreword and appendixes on the significance of plantations to Third World economies and the contribution that George Beckford made to Caribbean economic thought.

Author: Mark Casson
Publisher: Edward Elgar Publishing
ISBN: 1035308045
Category : Business & Economics
Languages : en
Pages : 351

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Book Description
This fascinating book examines international business and multinational enterprise as part of a bigger picture, considering the importance of two main components: space and time. Summarising the past five years, Mark Casson reviews the changing role of multinational enterprises within the global economy and how leading firms have generated profitability and growth not only from innovations in technology and marketing, but also by exploiting legal loopholes in tax and regulatory systems.

Author: Leslie Hannah
Publisher: Routledge
ISBN: 1135032505
Category : Business & Economics
Languages : en
Pages : 260

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Book Description
First published in 1976, this much acclaimed book looks at the story of how today's large corporations have superseded the small competing firms of the nineteenth century. The long-run analysis confirms that the crucial periods in the formulation of the modern corporate system were the 1920's and 1960's. The merger wave of these decades was associated with a desire to improve the efficiency of Britain’s industrial organization, and the author shows that it was in a large measure responsible for the trend improvement (by historical if not international standards) in Britain's growth performance. Students of business, economic history and industrial economics will all welcome the return to print of a notable contribution to the continuing debate on the evolution and control of the corporate manufacturing sector.

Author: Keetie E. Sluyterman
Publisher: Routledge
ISBN: 1317665317
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
The financial crisis of 2008 brought new urgency to the question how best to organise national economies. This volume gives a business history perspective on the Varieties of Capitalism debate and considers the respective merits of the liberal and coordinated market economies. It looks at individual firms and business people as well as institutions and takes a long-term perspective by covering the whole 20th century. The authors examine both continuity and change with a particular focus on the Netherlands, a nation with an open economy, situated between two countries that oppose each other in the way they organize their economies: Germany and Great Britain. The Netherlands also provides an important case study with Dutch business maintaining strong links to the United States, widely considered to be the ‘typical’ liberal market economy. Contributors address the main topics of the capitalism debate, including labour relations, corporate governance, the firm and its leaders, coordination between firms, innovation, multinationals as agents of change, and economic performance. They show that the Netherlands moved from a mostly liberal market economy before 1914 towards a coordinated market economy from the 1930s onwards, and – up to a certain extent – back again to a more liberal market economy. Under both varieties of capitalism the country experienced economic growth and stagnation, but a more equal division of wealth occurred in the coordinated market economy only. Wars and international economic crises offered moments for revaluation and changes of tack. This book raises questions for every country around the globe: How is change being brought about? Can one see different results from a liberal or a more coordinated market economy? And most critically: which system is more effective in bringing prosperity and enabling enough people to share in the wealth?

Author: Francis Goodall
Publisher: Routledge
ISBN: 1136138285
Category : Business & Economics
Languages : en
Pages : 688

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Book Description
The field of business history has changed and grown dramatically over the last few years. There is less interest in the traditional `company-centred' approach and more concern about the wider business context. With the growth of multi-national corporations in the 1980s, international and inter-firm comparisons have gained in importance. In addition, there has been a move towards improving links with mainstream economic, financial and social history through techniques and outlook. The International Bibliography of Business History brings all of the strands together and provides the user with a comprehensive guide to the literature in the field. The Bibliography is a unique volume which covers the depth and breadth of research in business history. This exhaustive volume has been compiled by a team of subject specialists from around the world under the editorship of three prestigious business historians.

Author: S. A. J. Parsons
Publisher: Elsevier
ISBN: 1483154831
Category : Business & Economics
Languages : en
Pages : 243

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Book Description
How to Find Out About Economics focuses on information sources related to economics, including books, periodicals, government publications, and national and international organizations. The sources of arranged according to the Dewey Decimal Classification used by many libraries. This book is comprised of 17 chapters and begins with an overview of modern economics and guides to careers in economics. The following chapters focus on sources of employment registers and careers advice in economics; career and vocational guidance in the United States; and career patterns for economists. The discussion then turns to two categories of information relating to economics: bibliographical sources such as books, periodicals, abstracts, and similar printed documents; and non-bibliographical sources such as organizations and societies formed, for example, by economists or persons having an interest in economics. The book also considers libraries and their functions; guides to library resources; sources of education for careers in economics; and sources of economic history, business history, and biography. This monograph will be a useful resource for students and others interested in embarking on a career in economics.

Author: Robert Fitzgerald
Publisher: Cambridge University Press
ISBN: 0521435129
Category : Business & Economics
Languages : en
Pages : 774

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Book Description
Rowntree and the Marketing Revolution, 1862-1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.

Author: Rory Miller
Publisher: Routledge
ISBN: 131787028X
Category : History
Languages : en
Pages : 312

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Book Description
The first full-length survey of Britain's role in Latin America as a whole from the early 1800s to the 1950s, when influence in the region passed to the United States. Rory Miller examines the reasons for the rise and decline of British influence, and reappraises its impact on the Latin American states. Did it, as often claimed, circumscribe their political autonomy and inhibit their economic development? This sustained case study of imperialism and dependency will have an interest beyond Latin American specialists alone.