Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Understanding Social Media Logic PDF full book. Access full book title Understanding Social Media Logic by José van Dijck. Download full books in PDF and EPUB format.
Author: José van Dijck Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
Over the past decade, social media platforms have penetrated deeply into the mechanics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions and rules of social interaction. In this article, we examine the intricate dynamic between social media platforms, mass media, users, and social institutions by calling attention to social media logic -- the norms, strategies, mechanisms, and economies -- underpinning its dynamics. This logic will be considered in light of what has been identified as mass media logic , which has helped spread the media's powerful discourse outside its institutional boundaries. Theorizing social media logic, we identify four grounding principles -- programmability, popularity, connectivity, and datafication -- and argue that these principles become increasingly entangled with mass media logic. The logic of social media, rooted in these grounding principles and strategies, is gradually invading all areas of public life. Besides print news and broadcasting, it also affects law and order, social activism, politics, and so forth. Therefore, its sustaining logic and widespread dissemination deserve to be scrutinized in detail in order to better understand its impact in various domains. Concentrating on the tactics and strategies at work in social media logic, we reassess the constellation of power relationships in which social practices unfold, raising questions such as: How does social media logic modify or enhance existing mass media logic? And how is this new media logic exported beyond the boundaries of (social or mass) media proper? The underlying principles, tactics, and strategies may be relatively simple to identify, but it is much harder to map the complex connections between platforms that distribute this logic: users that employ them, technologies that drive them, economic structures that scaffold them, and institutional bodies that incorporate them.
Author: José van Dijck Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
Over the past decade, social media platforms have penetrated deeply into the mechanics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions and rules of social interaction. In this article, we examine the intricate dynamic between social media platforms, mass media, users, and social institutions by calling attention to social media logic -- the norms, strategies, mechanisms, and economies -- underpinning its dynamics. This logic will be considered in light of what has been identified as mass media logic , which has helped spread the media's powerful discourse outside its institutional boundaries. Theorizing social media logic, we identify four grounding principles -- programmability, popularity, connectivity, and datafication -- and argue that these principles become increasingly entangled with mass media logic. The logic of social media, rooted in these grounding principles and strategies, is gradually invading all areas of public life. Besides print news and broadcasting, it also affects law and order, social activism, politics, and so forth. Therefore, its sustaining logic and widespread dissemination deserve to be scrutinized in detail in order to better understand its impact in various domains. Concentrating on the tactics and strategies at work in social media logic, we reassess the constellation of power relationships in which social practices unfold, raising questions such as: How does social media logic modify or enhance existing mass media logic? And how is this new media logic exported beyond the boundaries of (social or mass) media proper? The underlying principles, tactics, and strategies may be relatively simple to identify, but it is much harder to map the complex connections between platforms that distribute this logic: users that employ them, technologies that drive them, economic structures that scaffold them, and institutional bodies that incorporate them.
Author: Nina Santos Publisher: Springer Nature ISBN: 3031145607 Category : Social Science Languages : en Pages : 174
Book Description
This book offers a unique perspective on the Brazilian communication environment in the middle of its most serious political crisis after a military dictatorship. The 2013 protests were an important turning point in the political life of the country, and are often seen as the trigger of many communicational and political dynamics that have led to recent political events, such as the election of a far right wing president. Understanding the transformation of the communication environment at that moment, as well as its consequences, helps to explain what is happening in the country today. The book’s argument finds its foundations in the following: a systemic view of the communication environment, a conception of technology as structured and transformed by its use, and an understanding of communicational dynamics as an essential part of democratic systems. Drawing on both interviews with key actors in the protests and on analysis of a corpus of tweets, the book assesses the relationship between the use of social media and the formation of mainstream discourses surrounding the concept of mediactivism. It also investigates alternative paths of information made possible by the use of social media when new mediators emerge, going on to search for an understanding of the consequences of social media visibility dynamics on the construction of the common world.
Author: David L. Altheide Publisher: SAGE Publications, Incorporated ISBN: Category : Language Arts & Disciplines Languages : en Pages : 268
Book Description
Analyzes such social institutions as politics, religion, and sport as they are presented and transformed by the media to affect our shared stock of knowledge. Altheide and Snow move beyond a consideration of the reasons for the picture given by media of these institutions and the ways in which media has impact, to a more pervasive view of our culture as shaped by the media that are a part of it. 'Altheide and Snow do successfully show how a common media logic has gripped such apparently different areas as spectator politics, sport and religion. They do show how all other media tend to conform to a dominant television format.' -- The Media Reporter, Spring 1980
Author: Caja Thimm Publisher: Springer ISBN: 3319657569 Category : Social Science Languages : en Pages : 307
Book Description
This volume provides new approaches to the concept of media logics – developed by Altheide and Snow – by drawing on theoretical and empirical perspectives from international scientists working in the field of communications, media, political science, and sociology. In an increasingly digitized and globalized world, powerful media structures and technologies influence our daily lives in many respects. It is not only mass media but ‘poly media channels’ that become more and more contextualized in everyday lives. Therefore, it is necessary to revisit the theory of media logics, which focuses on the strong intercorrelation of media technologies, media institutions and media power. Media Logic(s) Revisited attends to this by critically reflecting on the idea of media logic, a much needed input in light of current developments and strong cultural embedding of media in various social contexts.
Author: Jose van Dijck Publisher: Oxford University Press ISBN: 0199970793 Category : Social Science Languages : en Pages : 239
Book Description
Social media penetrate our lives: Facebook, YouTube, Twitter and many other platforms define daily habits of communication and creative production. This book studies the rise of social media, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author José van Dijck offers an analytical prism that can be used to view techno-cultural as well as socio-economic aspects of this transformation as well as to examine shared ideological principles between major social media platforms. This fascinating study will appeal to all readers interested in social media.
Author: Mark W. Schaefer Publisher: Mark W. Schaefer ISBN: 9780692062067 Category : Business & Economics Languages : en Pages : 0
Book Description
Creating a social media strategy for your organization may seem overwhelming, but it doesn't have to be. Acclaimed author, educator, and marketing consultant Mark W. Schaefer untangles the world's most confusing business trend in this all-new edition of his classic book. Social Media Explained is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do." The book provides insights into: * The five foundational strategies behind social media success* A six-step path to discovering your social media strategy* Battle-tested tips and ideas you can apply today* Case studies illustrating social media successes* Answers to the biggest questions about measurement, organization and budgeting This is your path forward. This is Social Media Explained.
Author: Anabel Quan-Haase Publisher: SAGE ISBN: 1529788889 Category : Social Science Languages : en Pages : 860
Book Description
The SAGE Handbook of Social Media Research Methods spans the entire research process, from data collection to analysis and interpretation. This second edition has been comprehensively updated and expanded, from 39 to 49 chapters. In addition to a new section of chapters focussing on ethics, privacy and the politics of social media data, the new edition provides broader coverage of topics such as: Data sources Scraping and spidering data Locative data, video data and linked data Platform-specific analysis Analytical tools Critical social media analysis Written by leading scholars from across the globe, the chapters provide a mix of theoretical and applied assessments of topics, and include a range of new case studies and data sets that exemplify the methodological approaches. This Handbook is an essential resource for any researcher or postgraduate student embarking on a social media research project. PART 1: Conceptualising and Designing Social Media Research PART 2: Collecting Data PART 3: Qualitative Approaches to Social Media Data PART 4: Quantitative Approaches to Social Media Data PART 5: Diverse Approaches to Social Media Data PART 6: Research & Analytical Tools PART 7: Social Media Platforms PART 8: Privacy, Ethics and Inequalities
Author: Axel Bruns Publisher: Routledge ISBN: 1317506561 Category : Social Science Languages : en Pages : 560
Book Description
Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling cutting-edge research across six continents to provide a comprehensive, global, up-to-date review of recent political uses of social media. Drawing together empirical analyses of the use of social media by political movements and in national and regional elections and referenda, The Routledge Companion to Social Media and Politics presents studies ranging from Anonymous and the Arab Spring to the Greek Aganaktismenoi, and from South Korean presidential elections to the Scottish independence referendum. The book is framed by a selection of keystone theoretical contributions, evaluating and updating existing frameworks for the social media age.
Author: Larissa Hjorth Publisher: SAGE ISBN: 1526426250 Category : Social Science Languages : en Pages : 264
Book Description
Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape. Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacy Tying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.
Author: José van Dijck
Author: José van Dijck
Author: Nina Santos
Author: David L. Altheide
Author: Caja Thimm
Author: 
Author: Jose van Dijck
Author: Mark W. Schaefer
Author: Anabel Quan-Haase
Author: Axel Bruns
Author: Larissa Hjorth